The best marketing analytics apps for Shopify in 2024

Written by

Adam Sturrock

Published on

May 19, 2024

Shopify is a popular platform for e-commerce businesses, with a vast array of tools and apps to help merchants optimize their stores for success. In the fast-paced and competitive world of e-commerce, having access to the best marketing analytics apps can make a significant difference in understanding customer behavior, optimizing marketing strategies, and ultimately driving sales.

As we look ahead to 2024, it's crucial for Shopify merchants to stay ahead of the curve by leveraging the most effective marketing analytics apps available. These apps can provide valuable insights into key metrics, customer trends, and marketing campaign performance, empowering merchants to make data-driven decisions that boost their bottom line.

Whether you're a small business looking to increase conversions or a large enterprise aiming to refine your marketing strategies, choosing the right marketing analytics apps can be a game-changer for your Shopify store. With countless options to choose from, selecting the best apps that align with your specific business goals and objectives is essential for driving growth and staying competitive in the ever-evolving e-commerce landscape.

In this guide, we'll explore some of the best marketing analytics apps for Shopify in 2024, designed to help merchants supercharge their marketing efforts, gain valuable insights, and achieve long-term success in the dynamic world of online retail.

1. Mailchimp: Email & SMS

iPhone displaying SMS with discount code reminder

Free plan available

Unlock the potential of data-driven marketing with this comprehensive email and SMS campaign solution, meticulously crafted for Shopify merchants. Harness advanced targeting capabilities to send tailored emails that resonate with specific customer segments, enhancing engagement and encouraging repeat purchases. Rich analytics empower users to derive actionable insights into customer behavior, allowing for strategic decision-making that drives sales. The seamless integration with Shopify and Shopify Plus ensures that all customer interactions are recorded and effective campaigns are executed effortlessly. Automate personalized communications to remind customers about their favorite products, enticing them back to your store without additional effort. With a robust CRM at your fingertips, managing customer relationships becomes intuitive, making marketing management a breeze. Elevate your store's outreach and optimize your marketing efforts with this powerful toolkit that adapts to your growing business needs.

Mailchimp: Email & SMS is developed and maintained by Intuit Mailchimp.

Mailchimp: Email & SMS has an average rating of 3.5 out of 5 stars with 582 reviews from Shopify stores.

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2. Facebook Pixel & API ‑ Pixelio

Facebook Pixel ad manager business account dashboard multiple

$14.99/month. Free trial available.

Optimize advertising effectiveness effortlessly with a powerful tool designed for comprehensive tracking. This application provides seamless integration of multiple Facebook pixels, enabling precise synchronization and event tracking without the need for coding expertise. With automated pixel code installation, users gain access to actionable insights from all relevant Facebook and Instagram interactions. Capturing a wealth of pixel events facilitates improved optimization strategies, aligning marketing efforts with user behaviors and maximizing conversion opportunities. The robust backend event tracking ensures that no sale slips through the cracks, even transactions occurring outside the Shopify platform. Compatibility with all Shopify themes empowers merchants to utilize advanced tracking capabilities, ultimately leading to more informed decision-making and enhanced advertising performance.

Convert data into actionable insights with confidence and unlock the potential of targeted advertising.

Facebook Pixel & API ‑ Pixelio is developed and maintained by Royal Apps.

Facebook Pixel & API ‑ Pixelio has an average rating of 5 out of 5 stars with 187 reviews from Shopify stores.

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3. Attribuly Analytics

Google Facebook Tiktok ads and influencer attribution

Free plan available. Free trial available.

Accurate conversion tracking and attribution form the backbone of successful marketing strategies. Navigating the complexities of multiple ad platforms can lead to misreporting, jeopardizing growth and profitability. This powerful tool revolutionizes tracking through the use of first-party data, ensuring reliable insights across various channels. With over 10 seamless integrations, it provides comprehensive attribution for ads, social media efforts, SEO, affiliates, and influencer campaigns. This capability is essential for those managing omnichannel marketing strategies, empowering merchants to precisely evaluate their return on ad spend and customer lifetime value. Optimize advertising effectiveness and maximize opportunities for growth. Employ data-driven decisions to refine marketing approaches and focus on what truly drives success. Eliminate guesswork and turn insights into action with precise tracking that supports ambitious business goals.

Attribuly Analytics is developed and maintained by Attribuly.

Attribuly Analytics has an average rating of 4.4 out of 5 stars with 315 reviews from Shopify stores.

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4. OmniTrack Facebook Pixel

Smart Facebook multi-Pixel for ads optimization on Shopify

From $19.99/month. Free trial available.

Unlock the potential of precise tracking and improved advertising performance with a seamless solution designed specifically for Shopify merchants. Navigate the complexities of the iOS 14+ landscape by effortlessly integrating multiple pixels—including Facebook, TikTok, and Google Ads—into a single platform. This app simplifies the setup process with its user-friendly interface, allowing for quick installation in just three minutes, without any coding expertise necessary. By utilizing expert server-side tracking techniques, merchants can supply Facebook’s algorithm with reliable and consistent data, ensuring that advertising campaigns are more effective and that return on ad spend (ROAS) is maximized. With support for Facebook Conversion APIs, enjoy stable measurements that adjust to the latest updates. Embrace a data-driven approach and elevate your marketing strategy to new heights with streamlined, multi-pixel tracking capabilities.

OmniTrack Facebook Pixel is developed and maintained by Rto.ai.

OmniTrack Facebook Pixel has an average rating of 4.8 out of 5 stars with 36 reviews from Shopify stores.

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5. Theme Scientist A/B Testing

Free plan available. Free trial available.

Understanding what resonates with customers can transform a store's performance dramatically. A/B testing provides essential clarity on user behavior, allowing merchants to optimize their Shopify themes intelligently. This tool simplifies the A/B testing process, eliminating the need for coding skills while providing actionable insights into your store's design and layout. With each test, crucial data is generated that highlights what elements elevate conversions and which do not. Its built-in scheduling feature permits precise timing for updates, empowering merchants to analyze results in their preferred timeframe. This level of control over theme modifications fosters a deeper understanding of customer preferences, resulting in improved sales strategies. Drive your Shopify store's success with data-driven design choices and take strides toward maximizing conversion rates with minimal effort. Harness the potential of A/B testing to ensure every aspect of your customer experience is meticulously tuned for optimal impact.

Theme Scientist A/B Testing is developed and maintained by PreviewX.

Theme Scientist A/B Testing has an average rating of 3.8 out of 5 stars with 16 reviews from Shopify stores.

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We hope you found this guide on the top marketing analytics apps for Shopify useful.

Did we miss an app you think should be included in this guide, please let us know!

Top Shopify marketing analytics apps FAQ

Which marketing analytics apps do I need for my Shopify store?

You’ll want to take advantage of the many marketing analytics apps and integrations available to make your Shopify store the best it can be. Every marketing analytics app highlighted in this article can help take your Shopify store to the next level! With that said, if you can't find what you're looking for in this guide, we recommend checking our comprehensive list of every Shopify marketing analytics app!

What is the best marketing analytics app for Shopify?

The Shopify App Store is always adding new apps, but by analyzing merchant reviews, average ratings, estimated install counts, pricing and other signals we've identified that Mailchimp: Email & SMS is one of the top Shopify marketing analytics apps available for merchants in 2024.

With that said, it’s not always the best idea to just go for the most popular app or our recommendations. Always look at how many Shopify stars the app has and what the reviews are saying about the app itself. Where possible, we highly recommend testing apps you are considering by leveraging free trials before commiting to any fixed monthly subscription costs.

Why do I need to install a Shopify marketing analytics app?

Whilst Shopify comes with a broad range of features and capabilities out of the box, many marketing analytics apps go above and beyond what Shopify can provide. Every store has unique requirements and a diverse range of apps are available to meet these needs.

How many marketing analytics apps are recommended for Shopify?

We recommend including atleast one marketing analytics app for your Shopify store if this type of app would be beneficial for your store. There are a lot of free options out there and some great marketing analytics apps that will help you run your business as smoothly as possible.

Can I build my own custom marketing analytics app for Shopify?

The short answer is yes ofcourse! Shopify provides a lot of great documentation to build marketing analytics apps.

The longer answer is that you should weigh up the upfront time, resources and costs of building a custom apps vs finding a marketing analytics app that handles the majority of your requirements for free or for a low monthly fee.

Ofcourse if you can't find a suitable marketing analytics Shopify app to meet your needs then it's definitely worth investigating what it would take to build the app of your dreams!