OmniTrack Facebook Pixel

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Reviews
271
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Enhance ad performance with seamless multi-pixel tracking for Facebook, TikTok, and Google Ads.
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What Owlfred thinks...

OmniTrack Facebook Pixel helps protect your ad budget by providing smart tracking capabilities and sending accurate event data to various platforms. Recommended!

This is a great Shopify app that will help you grow your Shopify store faster!

How does this app compare?

Our team of resident Shopify nerds have reviewed 1000s of Shopify apps to help you make the best decision. Compare the top apps against your need below.
Last Updated:
January 29, 2025

Maximize Ad Performance with Seamless Multi-Pixel Tracking

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Achieving precise tracking capabilities is essential for driving successful ad campaigns. This app provides a seamless solution for integrating Facebook Pixels and Conversions API, specifically designed to counteract challenges arising from iOS 14+ updates. Experience a simplified process that allows for efficient server-side trackingβ€”once a luxury for only the largest brands. Utilize multi-pixel installations with ease, ensuring your advertising data remains accurate and stable. This integration not only supports Facebook but also encompasses TikTok and Google Ads in one user-friendly platform. Within just three minutes, set everything up without needing coding expertise. By tapping into these advanced tracking capabilities, businesses can significantly enhance their understanding of customer behavior and optimize their strategies for improved ad performance. Transform data into actionable insights to maximize marketing efforts and improve return on ad spend.

Features

Integrate Facebook Conversions API for accurate tracking without coding
Easily install and manage multiple Facebook Pixels for backup, testing, and optimization
Enable server-side tracking with Facebook Events API for all your pixels
Ensure accurate conversion tracking for iOS 14+ with CAPI and 1st Party Pixel installation
Automate UTM tags, access Pixel reports, build Facebook Catalog, and create multiple audiences for increased ad effectiveness

Benefits

Increase ad ROAS with reliable data for improved return on ad spend
Effortlessly integrate server-side tracking for Facebook, Meta Pixel, TikTok Pixel, and Google Ads in one platform
Maximize ad campaigns' effectiveness by ensuring exceptional data accuracy

About the Vendor

Rto.ai
Wilmington, DE, US
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Pricing

From $19.99/month. Free trial available.
We have detected the following pricing bands for this app are as follows:
Minimum Price:
$
7.99
MaximumΒ Price:
$
129.99
All charges are billed in USD. Recurring and usage-based charges are billed every 30 days. Pricing may differ to that listed above, please check the link below for accurate and up to date pricing details.
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Owlfred Review

OmniTrack Facebook Pixel is a valuable app for Shopify merchants looking to optimize their ad budget and ensure accurate tracking across various platforms like Facebook, Google, and Tiktok. With an impressive average rating of 5 out of 5 from 33 reviews, this app stands out for its ability to help you send precise event data effortlessly, particularly in the context of iOS 14 changes. The pricing, ranging from $7.99 to $129.99 per month, seems reasonable considering the features offered, such as easy installation of multiple pixels, UTM tag automation, and server-side tracking. Whether you're a beginner or seasoned advertiser, OmniTrack Facebook Pixel seems like a wise investment to enhance your advertising campaigns and improve your return on ad spend.

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Frequently Asked Questions

How does the OmniTrack Facebook Pixel app help with iOS 14+ tracking issues?
OmniTrack Facebook Pixel is designed to resolve tracking problems brought about by iOS 14+. It offers server-side tracking, supplying Facebook's algorithm with accurate data for improved return on ad spend (ROAS).
What platforms does the OmniTrack Facebook Pixel app integrate with?
The app integrates with server-side Facebook Conversion API for advanced tracking. It also works with Meta Pixel, TikTok Pixel via the TikTok Event API, and Google Ads, providing all-around social media and advertising integration on one platform.
How does the OmniTrack Facebook Pixel app enhance ad ROAS?
With its precise data accuracy, OmniTrack Facebook Pixel enhances ad ROAS by bypassing the limitations of cookie tracking, ensuring crucial data points are not missed. This helps to maximize the effectiveness of ad campaigns.
Can I install multiple pixels with the OmniTrack Facebook Pixel app?
Yes you can. The OmniTrack Facebook Pixel allows the installation of multiple pixels in just three minutes, without the need for any coding skills.

Shopify App Comparison: OmniTrack Facebook Pixel vs Easy Tag ‑ GTM & Data Layer - which is better?

When comparing OmniTrack Facebook Pixel and Easy Tag ‑ GTM & Data Layer, we can see that both apps offer valuable capabilities and features for ad tracking and data management. OmniTrack Facebook Pixel stands out for its advanced integrative capabilities, allowing you to not only track conversions on Facebook but also on Meta Pixel, TikTok Pixel, and Google Ads. This all-in-one solution ensures exceptional data accuracy, increasing your ad return on ad spend (ROAS) and maximizing the effectiveness of your campaigns. With its easy installation and management of multiple pixels, this app is a comprehensive yet user-friendly tracking tool.

On the other hand, Easy Tag ‑ GTM & Data Layer is specifically designed for Google Tag Manager and offers a streamlined process for tag implementation. It provides a pre-built data layer containing all essential e-commerce events for accurate data tracking. With over 50 pre-configured tags for popular platforms like GA4, Google Ads, Facebook, and Pinterest, this app allows for easy integration with various tools and ensures swift operations and precise data accuracy. By leveraging well-harvested data insights, Easy Tag empowers businesses to make data-driven decisions and accelerate their growth.

While both apps have their unique strengths, we recommend OmniTrack Facebook Pixel for its comprehensive integrative capabilities and multi-platform tracking. By providing reliable data for improved ROAS across different advertising channels, this app offers a significant advantage in maximizing the effectiveness of your ad campaigns.

Attribute
OmniTrack Facebook Pixel Shopify AppOmniTrack Facebook Pixel
Easy Tag ‑ GTM & Data Layer Shopify AppEasy Tag ‑ GTM & Data Layer
Average Rating 4.8 out of 5 4.8 out of 5
Number of Reviews 36 102
Estimated Installs 271 0
Min Price $7.99 $0.00
Max Price $129.99 $0.00
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