The best social media ad apps for Shopify in 2024

Written by

Adam Sturrock

Published on

June 20, 2024

Shopify, the leading e-commerce platform, hosts a vast number of active stores that cater to a wide range of merchants worldwide. From budding entrepreneurs venturing into online retail for the first time to established brands and enterprises, Shopify's flexibility and scalability make it a top choice for businesses of all sizes.

One key aspect of running a successful online store is effective advertising, especially on social media platforms that offer immense reach and targeting capabilities. With the myriad of social media ad apps available for Shopify, selecting the right ones for your store is essential for maximizing your advertising efforts and driving sales.

Choosing the best social media ad apps that align with your store's goals and target audience can make a significant difference in your marketing strategies and overall business growth. Whether you're new to e-commerce or looking to enhance your existing Shopify store in 2024, leveraging the power of social media advertising is paramount in staying competitive in the dynamic online market.

In this comprehensive guide, we'll explore some of the top social media ad apps for Shopify that can help you streamline your advertising campaigns, reach a wider audience, and generate more sales. Whether you're a small boutique store or a large-scale e-commerce enterprise, these apps are designed to support your advertising efforts and drive measurable results for your Shopify store in 2024.

1. ∞ Facebook Pixel ‑Tiktok Pixel

Server Side Tracking by using Conversion API Facebook

Free plan available. Free trial available.

The ability to gain insights into customer behaviors and preferences is crucial for informed decision-making. This advanced tracking solution enables seamless integration of multiple pixel codes from platforms such as Facebook, TikTok, Meta, Snapchat, and Pinterest, all while offering unlimited server-side tracking capabilities. By harnessing server-side event tracking, users can effectively navigate conversion tracking challenges presented by recent iOS updates, ensuring flawless data capture. Precise installation and management of pixel codes lead to more reliable advertising performance, optimizing campaigns without the usual headaches. Additionally, compliance with GDPR regulations is seamlessly integrated, providing peace of mind for merchants focused on privacy and data protection. With rich features designed to simplify multi-platform advertising management, this solution empowers merchants to fully capitalize on their marketing strategies while gaining deep insights into customer interactions.

∞ Facebook Pixel ‑Tiktok Pixel is developed and maintained by infinitecommerce.io.

∞ Facebook Pixel ‑Tiktok Pixel has an average rating of 5 out of 5 stars with 704 reviews from Shopify stores.

Get the app

2. OmniTrack Facebook Pixel

Smart Facebook multi-Pixel for ads optimization on Shopify

From $19.99/month. Free trial available.

Unlock the potential of precise tracking and improved advertising performance with a seamless solution designed specifically for Shopify merchants. Navigate the complexities of the iOS 14+ landscape by effortlessly integrating multiple pixels—including Facebook, TikTok, and Google Ads—into a single platform. This app simplifies the setup process with its user-friendly interface, allowing for quick installation in just three minutes, without any coding expertise necessary. By utilizing expert server-side tracking techniques, merchants can supply Facebook’s algorithm with reliable and consistent data, ensuring that advertising campaigns are more effective and that return on ad spend (ROAS) is maximized. With support for Facebook Conversion APIs, enjoy stable measurements that adjust to the latest updates. Embrace a data-driven approach and elevate your marketing strategy to new heights with streamlined, multi-pixel tracking capabilities.

OmniTrack Facebook Pixel is developed and maintained by Rto.ai.

OmniTrack Facebook Pixel has an average rating of 4.8 out of 5 stars with 36 reviews from Shopify stores.

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3. AdRoll Marketing & Advertising

Free to install

Reengaging potential customers is essential in today’s competitive e-commerce landscape. This application strategically targets visitors who didn’t complete their purchases, effectively guiding them back to the store across their favorite platforms. By leveraging a decade's worth of data and sophisticated machine learning, this solution tailors ads dynamically featuring products previously browsed by customers.

The straightforward setup allows merchants to launch their first retargeting campaign in mere minutes. With personalized messaging and eye-catching visuals, shoppers are reminded of products they showed interest in, enhancing the likelihood of conversion. Optimize ad placements across websites, mobile applications, and social networks effortlessly, ensuring the right customers receive tailored advertisements at the right moment.

Transform browsing behavior into sales, cultivating lasting customer relationships with an automated, intelligent marketing strategy.

AdRoll Marketing & Advertising is developed and maintained by AdRoll.

AdRoll Marketing & Advertising has an average rating of 4.1 out of 5 stars with 498 reviews from Shopify stores.

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4. Omega Facebook Pixel Ad Report

install-facebook-pixel-without-manual-codes

Free plan available. Free trial available.

Transform how advertising data is harnessed with sophisticated tracking capabilities that ensure no conversion slips through the cracks. This solution leverages Facebook Pixel along with the Conversion API to provide a detailed understanding of consumer behavior and retargeting strategies.

Gain powerful insights into advertising campaigns through precise UTM tracking, enabling the identification of what resonates with your audience and optimizing return on ad spend (ROAS). Catalogs and feeds are easily synced and managed, ensuring exceptional feed quality that drives successful Facebook Ads performance.

With a user-friendly interface, this tool simplifies the process of monitoring and analyzing ads, paving the way for data-driven decisions that lead to improved marketing outcomes. Elevate advertising strategies and witness a measurable difference in how the market engages with your brand.

Omega Facebook Pixel Ad Report is developed and maintained by Omega.

Omega Facebook Pixel Ad Report has an average rating of 5 out of 5 stars with 1634 reviews from Shopify stores.

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5. TikTok

Get started today and discover TikTok success stories

Free to install. Additional charges may apply.

Reach a vibrant community of shoppers who thrive on trend-driven content. By synchronizing product listings from Shopify to a popular social platform, merchants can seamlessly showcase their offerings to a captivated audience. This integration empowers businesses to tap into high-conversion marketing opportunities, turning window shoppers into committed buyers. Utilize advanced analytics to gauge consumer trends and tailor campaigns to resonate with the audience's interests. With effortless product tagging, engaging video formats, and compelling ads, crafting a captivating shopping experience becomes second nature. Expand brand visibility and leverage the power of user-generated content for authentic storytelling. Make every interaction count by engaging with users where they spend their time. Transform social engagement into tangible sales growth, fostering a loyal customer base ready to embrace your brand. Elevate marketing strategies and embrace the future of commerce with a solution tailored for those ready to thrive in an increasingly interactive marketplace.

TikTok is developed and maintained by TikTok Inc..

TikTok has an average rating of 4.8 out of 5 stars with 27727 reviews from Shopify stores.

Get the app

We hope you found this guide on the top social media ad apps for Shopify useful.

Did we miss an app you think should be included in this guide, please let us know!

Top Shopify social media ad apps FAQ

Which social media ad apps do I need for my Shopify store?

You’ll want to take advantage of the many social media ad apps and integrations available to make your Shopify store the best it can be. Every social media ad app highlighted in this article can help take your Shopify store to the next level! With that said, if you can't find what you're looking for in this guide, we recommend checking our comprehensive list of every Shopify social media ad app!

What is the best social media ad app for Shopify?

The Shopify App Store is always adding new apps, but by analyzing merchant reviews, average ratings, estimated install counts, pricing and other signals we've identified that ∞ Facebook Pixel ‑Tiktok Pixel is one of the top Shopify social media ad apps available for merchants in 2024.

With that said, it’s not always the best idea to just go for the most popular app or our recommendations. Always look at how many Shopify stars the app has and what the reviews are saying about the app itself. Where possible, we highly recommend testing apps you are considering by leveraging free trials before commiting to any fixed monthly subscription costs.

Why do I need to install a Shopify social media ad app?

Whilst Shopify comes with a broad range of features and capabilities out of the box, many social media ad apps go above and beyond what Shopify can provide. Every store has unique requirements and a diverse range of apps are available to meet these needs.

How many social media ad apps are recommended for Shopify?

We recommend including atleast one social media ad app for your Shopify store if this type of app would be beneficial for your store. There are a lot of free options out there and some great social media ad apps that will help you run your business as smoothly as possible.

Can I build my own custom social media ad app for Shopify?

The short answer is yes ofcourse! Shopify provides a lot of great documentation to build social media ad apps.

The longer answer is that you should weigh up the upfront time, resources and costs of building a custom apps vs finding a social media ad app that handles the majority of your requirements for free or for a low monthly fee.

Ofcourse if you can't find a suitable social media ad Shopify app to meet your needs then it's definitely worth investigating what it would take to build the app of your dreams!