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The best sales analytics apps for Shopify in 2024

Written by
Adam Sturrock
Published on
October 28, 2024

Shopify, the leading e-commerce platform, hosts a vast array of tools and apps aimed at enhancing the functionality and performance of online stores. With the rapid growth of e-commerce and the increasing competition in the online retail space, having access to the right sales analytics apps can provide crucial insights for Shopify merchants to make informed decisions and drive business growth.

As we step into 2024, the demand for effective sales analytics tools on Shopify continues to rise. These tools help merchants track and analyze key performance metrics, customer behavior, and sales trends to optimize strategies, improve marketing campaigns, and ultimately boost revenue.

Choosing the best sales analytics apps for Shopify can make a significant difference in the success of an online store. Whether you're a new entrepreneur looking to understand your sales data better or a seasoned merchant aiming to fine-tune your marketing efforts, leveraging the power of advanced analytics tools can give you a competitive edge in the ever-evolving e-commerce landscape.

In this comprehensive guide, we'll explore some of the top sales analytics apps available on the Shopify platform in 2024. From tracking sales performance to monitoring customer engagement and segmenting data for targeted marketing, these apps offer a range of features to help Shopify merchants make data-driven decisions and achieve their business goals.

Get ready to supercharge your sales strategy and unlock the full potential of your Shopify store with our handpicked selection of the best sales analytics apps for 2024!

#1 Shopify App Award

1. FBTrack ‑ Facebook Pixel & API

FBTrack ‑ Facebook Pixel & APIFBTrack ‑ Facebook Pixel & APIFacebook pixel Shopify app | Set up in a few clicksFBTrack ‑ Facebook Pixel & APIFBTrack ‑ Facebook Pixel & APIFacebook pixel Shopify app | Set up in a few clicks

$7.99/month. Free trial available.

Streamline ad performance with a sophisticated solution designed to unlock actionable insights. By incorporating multiple tracking pixels, merchants can maintain a clear view of visitor engagements, allowing for precise analysis and strategic decision-making.

The inclusion of a robust conversion API guarantees event tracking is maintained seamlessly, overcoming challenges posed by iOS privacy updates and ad blockers. With server-side tracking mechanisms in place, every interaction is meticulously monitored, empowering merchants to retarget effectively and optimize ad spend.

Rich data feeds into algorithms contribute to improved return on ad spend, ensuring each marketing dollar works harder. The user-friendly installation process requires no coding knowledge, making it accessible for all Shopify merchants aiming to maximize their advertising returns.

FBTrack ‑ Facebook Pixel & API is developed and maintained by Shark Byte, Inc.

FBTrack ‑ Facebook Pixel & API has an average rating of 4.8 out of 5 stars with 345 reviews from Shopify stores.

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#2 Shopify App Award

2. Grapevine Post Purchase Survey

Grapevine Post Purchase SurveyGrapevine Post Purchase SurveyCollect zero-party data insights with post purchase surveysGrapevine Post Purchase SurveyGrapevine Post Purchase SurveyCollect zero-party data insights with post purchase surveys

$25/month. Free trial available.

Unlock a wealth of customer insights with engaging multi-question surveys tailored for the post-purchase experience. Collect crucial metrics such as Net Promoter Score (NPS) to refine marketing strategies and operational frameworks effectively.

Identify the origins of your customer traffic and measure the impact of your marketing investments. With the ability to deploy surveys at various touchpoints along the customer journey, adaptability becomes a fundamental advantage.

By gathering zero-party data directly from customers, the platform empowers businesses to harness the power of informed decision-making. Tailored insights lead to more effective targeting, fostering improvement in customer satisfaction and retention.

This robust survey solution transforms feedback into action, enhancing your understanding of customer preferences and behaviors. Position your brand for success with data-driven strategies that truly resonate.

Grapevine Post Purchase Survey is developed and maintained by Union Works Apps.

Grapevine Post Purchase Survey has an average rating of 5 out of 5 stars with 176 reviews from Shopify stores.

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#3 Shopify App Award

3. Theme Scientist A/B Testing

Theme Scientist A/B TestingTheme Scientist A/B TestingEasy No Code Shopify Theme AB TestingTheme Scientist A/B TestingTheme Scientist A/B TestingEasy No Code Shopify Theme AB Testing

Free plan available. Free trial available.

Unlocking the pathways to conversions can transform an online store's success. This powerful A/B testing solution empowers merchants to conduct experiments on their Shopify themes seamlessly, without needing technical expertise. By running multiple tests, merchants gain actionable insights into customer behavior, optimizing their store further with precise adjustments.

The intuitive no-code interface simplifies the experimentation process, allowing users to tweak theme elements and product details effortlessly. Scheduling updates enhances the analytical approach, permitting merchants to analyze performance under various conditions for deeper impact insights. Elevate your understanding of customer preferences and make data-driven decisions that turn visitors into loyal patrons.

Theme Scientist A/B Testing is developed and maintained by PreviewX.

Theme Scientist A/B Testing has an average rating of 3.8 out of 5 stars with 16 reviews from Shopify stores.

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4. Buy Button channel

Buy Button channelBuy Button channelCreate Buy Buttons for products or collectionsBuy Button channelBuy Button channelCreate Buy Buttons for products or collections

Price: Free

Seamlessly integrate e-commerce capabilities into any digital environment with a customizable Buy Button. Designed for Shopify Merchants, this tool allows users to create tailored buttons for individual products or collections, enhancing the shopping experience on personal websites or blogs.

The user-friendly editor enables effortless branding alignment, allowing merchants to adjust colors and styles to reflect their unique identity. Quick checkout links streamline the purchasing process, directing customers straight to the secure checkout page, thereby reducing cart abandonment.

Share a specific product across various platforms—be it email, direct messages, or social media—with ease. Whether targeting a niche audience or expanding outreach, this solution delivers a straightforward path to connect shoppers with featured items, all while maintaining full control over the shopping environment.

Buy Button channel is developed and maintained by Shopify.

Buy Button channel has an average rating of 3.8 out of 5 stars with 412 reviews from Shopify stores.

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5. Triple Whale Analytics

Buy Button channelTriple Whale AnalyticsSummaryBuy Button channelTriple Whale AnalyticsSummary

Free plan available

Making data-driven decisions has never been more seamless. This analytics platform offers unparalleled integration with critical e-commerce tools, ensuring that every data point is at your fingertips. Tailored insights are generated from advanced artificial intelligence technologies, specifically designed for online retailers.

Personalization options allow each merchant to curate their data interface, transforming complex metrics into understandable and actionable insights. By harnessing the power of this analytics solution, businesses can easily pinpoint which strategies are performing well and which need adjustment, ultimately leading to more informed choices and improved outcomes.

Designed for ease of use, the intuitive dashboard provides a holistic view of operations, breaking down performance metrics in a digestible and comprehensive format. Unlocking the true potential of e-commerce data has never been more accessible. Elevate your online store's performance with precise, customizable analytics.

Triple Whale Analytics is developed and maintained by Triple Whale.

Triple Whale Analytics has an average rating of 4 out of 5 stars with 71 reviews from Shopify stores.

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We hope you found this guide on the top sales analytics apps for Shopify useful.

Did we miss an app you think should be included in this guide, please let us know!

Top Shopify sales analytics apps FAQ

Which sales analytics apps do I need for my Shopify store?

You’ll want to take advantage of the many sales analytics apps and integrations available to make your Shopify store the best it can be. Every sales analytics app highlighted in this article can help take your Shopify store to the next level! With that said, if you can't find what you're looking for in this guide, we recommend checking our comprehensive list of every Shopify sales analytics app!

What is the best sales analytics app for Shopify?

The Shopify App Store is always adding new apps, but by analyzing merchant reviews, average ratings, estimated install counts, pricing and other signals we've identified that FBTrack ‑ Facebook Pixel & API is one of the top Shopify sales analytics apps available for merchants in 2024.

With that said, it’s not always the best idea to just go for the most popular app or our recommendations. Always look at how many Shopify stars the app has and what the reviews are saying about the app itself. Where possible, we highly recommend testing apps you are considering by leveraging free trials before commiting to any fixed monthly subscription costs.

Why do I need to install a Shopify sales analytics app?

Whilst Shopify comes with a broad range of features and capabilities out of the box, many sales analytics apps go above and beyond what Shopify can provide. Every store has unique requirements and a diverse range of apps are available to meet these needs.

How many sales analytics apps are recommended for Shopify?

We recommend including atleast one sales analytics app for your Shopify store if this type of app would be beneficial for your store. There are a lot of free options out there and some great sales analytics apps that will help you run your business as smoothly as possible.

Can I build my own custom sales analytics app for Shopify?

The short answer is yes ofcourse! Shopify provides a lot of great documentation to build sales analytics apps.

The longer answer is that you should weigh up the upfront time, resources and costs of building a custom apps vs finding a sales analytics app that handles the majority of your requirements for free or for a low monthly fee.

Ofcourse if you can't find a suitable sales analytics Shopify app to meet your needs then it's definitely worth investigating what it would take to build the app of your dreams!

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