Last Updated:
August 30, 2024

Maximize Facebook Pixel Tracking and Conversions API for Shopify.

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Dive into a world where tracking conversions are no longer a puzzle with our app specifically designed to combat the challenges brought on by iOS 14.5+ updates. With an easy-to-integrate Conversions API, capitalize on the potential to add any number of backup and collection pixels to your online store, ensuring a seamless tracking experience.

This app empowers Shopify merchants by allowing them to send both server-side and browser events. Wave goodbye to the disruptions and limitations that arise due to iOS updates, ad-blocking software, and unpredictable connectivity issues. The app is built to guide Facebook towards discarding duplicate events, ensuring cleaner, accuarte tracking data.

Finally, each event is packed with all essential data that's needed for effective retargeting, optimization, and attribution. This means you're not just tracking your store's interactions - you're actively maximizing your profit potential with every click and every moment spent on your Shopify store. Our celebrated app places precision, performance, and profitability at your fingertips.

Features

Use Facebook Conversions API for accurate reporting
Install multiple Facebook Pixels and Collection Pixels with ease
Unlimited server-side tracking with Facebook Conversions API
Fast reporting to never miss a sale, bypass iOS 14.5+ issues
Intuitive Facebook pixels management with in-app guides for easy setup

Benefits

Maximize profit potential by sending both server-side and browser events, ensuring accurate tracking data
Avoid disruptions and limitations caused by iOS updates, ad-blocking software, and connectivity issues with precise event tracking
Empower Facebook to discard duplicate events, leading to cleaner tracking data for effective retargeting and optimization

About the Vendor

Optiapps
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Pricing

$7.99/month. Free trial available.
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Owlfred Review

Whoo-hoot! Let's take a night flight through FBTrack, Shopify's savvy Facebook Pixels App. Highly acclaimed by 225 contented users with an impressive average rating of 4.8, FBTrack is spreading its wings and taking off with more than 1425 merchants tracking their flight paths. This smart little fledgling allows you to install multiple Facebook Pixels while giving you unlimited Conversions API tracking for all your pixels, thereby addressing contentious tracking issues related to iOS 14.5+ and ad blockers. A wise owl knows the value of a sharp, clear vision and FBTrack doesn't disappoint with its fast reporting and accurate data representation for effective retargeting, optimization, and attribution. For just $7.99/month (7-day free trial to start), this app provides unlimited server-side tracking with the Facebook Conversions API, effectively managing your Facebook pixels. It's so easy to use, you'd learn it even faster than a parliament of us owls could hold a debate. This handy app comfortably nests with Facebook, Facebook Pixel, Meta Pixel, Online Store 2.0, and Meta Conversions API. If you're a merchant looking to soar above the forest of sales analytics, this app is definitely worth a hoot!

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Frequently Asked Questions

What is a Facebook Pixel and why do I need it for my Shopify store?
A Facebook Pixel is a piece of code that you put on your website. It collects data that helps you track conversions from Facebook ads, optimize ads, build targeted audiences for future ads, and remarket to people who have already taken some form of action on your website.
How can FBTrack help with the Facebook Conversion API setup on Shopify?
FBTrack makes setting up the Facebook Conversion API on Shopify straightforward. It assists in tracking conversions and optimizing ads, enabling a more precise and comprehensive understanding of customer behavior.
What is double counting Facebook pixels in Shopify and how to fix it?
Double counting Facebook pixels means that your Facebook pixel is firing twice for a single event, resulting in skewed data and over-reporting. The FBTrack app helps you identify and fix such issues, ensuring accurate data reporting.
What is CAPI in Shopify and how it works?
CAPI or Conversion API is a Facebook tool that lets Shopify merchants send website events directly from their server to Facebook. This helps in creating personalized ads, accurate measurement, and improving ad performance without relying completely on cookies. FBTrack simplifies and optimizes this process.

Shopify App Comparison: FBTrack โ€‘ Facebook Pixel & API vs Pinterest Pixel Tag โ€‘ PinTag - which is better?

We're comparing two powerful tracking apps for Shopify merchants: FBTrack and Pinterest Pixel Tag (PinTag). Both apps offer seamless tracking capabilities and advanced features to enhance your marketing performance.

FBTrack specializes in combating the challenges brought on by iOS updates, ad-blocking software, and connectivity issues. With its easy-to-integrate Conversions API, you can install multiple Facebook Pixels and Collection Pixels effortlessly, ensuring accurate reporting and fast event tracking. The app empowers Facebook to discard duplicate events, providing cleaner tracking data for effective retargeting and optimization. Maximize your profit potential by sending both server-side and browser events, while avoiding disruptions and limitations caused by iOS updates. For precise event tracking, FBTrack is the go-to app.

On the other hand, PinTag focuses on expanding your marketing horizons with automatic Pinterest pixel implementation. The app accurately captures and assigns the appropriate Pinterest pixel event to every user interaction, allowing you to create cost-effective audiences and refine your marketing strategies. PinTag enables you to segment audiences based on conversion likelihood, turning visitor interactions into revenue-generating opportunities. If you're looking to enhance your overall marketing performance and utilize the power of Pinterest, PinTag is the perfect app for you.

Attribute
FBTrack โ€‘ Facebook Pixel & API Shopify AppFBTrack โ€‘ Facebook Pixel & API
Pinterest Pixel Tag โ€‘ PinTag Shopify AppPinterest Pixel Tag โ€‘ PinTag
Average Rating 4.8 out of 5 5 out of 5
Number of Reviews 325 6
Estimated Installs 4 0
Min Price $7.99 $5.99
Max Price $7.99 $5.99
Works With Pinterest, Pinterest Ads, Pinterest Catalog, Pinterest Tag
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