The best marketing and conversion apps for Shopify in 2024

Written by

Adam Sturrock

Published on

May 19, 2024

Shopify, the popular e-commerce platform, hosts a vast array of apps tailored to assist over 2 million active online stores in maximizing their marketing and conversion efforts. From fledgling entrepreneurs to established brands, Shopify's versatility caters to a wide range of merchants, making it a go-to choice for many in the e-commerce space.

While Shopify offers a plethora of features to help streamline operations and enhance customer experience, selecting the most effective marketing and conversion apps is paramount for driving sales and increasing profitability. The right combination of apps can spell the difference between a mediocre store and a thriving online business, making the decision-making process crucial for Shopify merchants of all sizes.

In this comprehensive guide, we will explore the top marketing and conversion apps available on Shopify in 2024. Whether you're a novice looking to boost your store's visibility or a seasoned entrepreneur aiming to optimize your conversion rates, these handpicked apps are designed to help you achieve your business goals and stay ahead of the competition.

1. Inactive Browser Tab & Favicon

Bring back distracted customers, reduce cart abandonment

Price: Free

Gain the attention of potential buyers with a tool designed to remind visitors of your store. When customers switch to another tab, this solution animates the title and favicon, creating a visual cue that encourages them to return. Features such as blinking and zooming effects can effectively draw customer interest back to your products. Track visitor behavior with precision, helping to identify how many customers are likely to abandon their carts. This insight allows for targeted strategies to decrease cart abandonment rates, maximizing your sales potential. Seamless Google Analytics integration provides valuable data on customer interactions, giving insight into how your store performs. Transform lost opportunities into regained revenue by ensuring your brand never goes unnoticed. This toolkit is essential for any merchant looking to increase customer retention and engagement.

Inactive Browser Tab & Favicon is developed and maintained by Gigilabs.

Inactive Browser Tab & Favicon has an average rating of 5 out of 5 stars with 15 reviews from Shopify stores.

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2. Shoppingfeed

Quickly connect to channels and create listings from your SKUs

$799/month. Free trial available.

Reaching a global audience has never been easier. This solution allows Shopify merchants to connect effortlessly with over 1000 top-selling marketplaces worldwide, driving visibility and engagement for their products. Utilize real-time data synchronization to create new listings and manage existing ones with precision, ensuring all channels reflect your product inventory accurately. With streamlined product data enhancements, merchants can present their offerings in a compelling manner across various platforms. Order management is simplified, allowing users to handle all transactions directly within their CMS, reducing the need to switch between multiple interfaces. The dedicated support team is committed to guiding users throughout their journey, ensuring a seamless experience from setup to sale. Embrace the opportunity to capture new buyers daily without the hassle of extensive manual efforts. Transform the way your products reach the market and optimize your selling strategy effortlessly.

Shoppingfeed is developed and maintained by Shoppingfeed Inc.

Shoppingfeed has an average rating of 4.7 out of 5 stars with 165 reviews from Shopify stores.

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3. Attribuly Analytics

Google Facebook Tiktok ads and influencer attribution

Free plan available. Free trial available.

Accurate tracking is essential for understanding the true impact of marketing efforts. This tool redefines analytics by leveraging first-party data integrated seamlessly with over 10 platforms, establishing a clearer attribution for every marketing channel.

With the ability to attribute conversions across ads, social media, SEO, affiliates, and influencers, it provides a comprehensive view of marketing effectiveness. This clarity empowers users to refine their strategies, leading to improved Return on Ad Spend (ROAS) and customer lifetime value (LTV).

Designed for those managing omnichannel marketing efforts, this solution helps in pinpointing which channels yield the highest return, ensuring that resources are allocated efficiently. Gain insights into customer journeys and make data-driven decisions with confidence.

Attribuly Analytics is developed and maintained by Attribuly.

Attribuly Analytics has an average rating of 4.4 out of 5 stars with 290 reviews from Shopify stores.

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4. Instagram Stories & Highlights

Unlock the potential of visual storytelling by seamlessly integrating Instagram Stories and Highlights into an online store. This tool enables merchants to showcase their latest products, promotions, and captivating narratives that engage customers at a glance. Utilizing eye-catching formats, this solution enhances brand visibility and drives customer interaction. Businesses can effortlessly create attention-grabbing Stories that reflect their unique identity, making it easier for shoppers to connect with the brand on an emotional level. By leveraging the compelling visuals of Instagram, merchants can enhance their marketing strategies directly from their Shopify dashboards. Simple setup processes allow for immediate updates to content, ensuring that the store remains vibrant and current. Capitalize on the power of Instagram to foster loyalty and encourage repeat visits, merging social media engagement with e-commerce in a harmonious experience. Optimize customer engagement and elevate brand awareness with this essential tool designed for modern merchants.

Instagram Stories & Highlights is developed and maintained by BotSpace.

Instagram Stories & Highlights has an average rating of 4.8 out of 5 stars with 47 reviews from Shopify stores.

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5. Multiple Discounts

$39.99/month. Free trial available.

Boost sales with precise control over promotions using a flexible discount management system. This tool simplifies the process of adding and adjusting discounts, ensuring that specialized promotions reach the right products and target customers effortlessly. Customize discount strategies with an intuitive interface, enabling quick edits and prioritization of offers. Set up numerous promotional rules to cater to distinct marketing strategies and drive customer engagement. Whether running seasonal discounts, customer loyalty rewards, or product-specific offers, this solution provides the necessary framework to maximize sales potential. Achievement of your marketing goals becomes more streamlined, allowing a focus on growth and customer satisfaction. Revolutionize your discount management approach and cultivate a shopping experience that resonates with buyers while fostering repeat visits. Enjoy seamless integration with your existing storefront, ensuring smooth operations without disruption.

Multiple Discounts is developed and maintained by Branch8.

Multiple Discounts has an average rating of 4.8 out of 5 stars with 24 reviews from Shopify stores.

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We hope you found this guide on the top marketing and conversion apps for Shopify useful.

Did we miss an app you think should be included in this guide, please let us know!

Top Shopify marketing and conversion apps FAQ

Which marketing and conversion apps do I need for my Shopify store?

You’ll want to take advantage of the many marketing and conversion apps and integrations available to make your Shopify store the best it can be. Every marketing and conversion app highlighted in this article can help take your Shopify store to the next level! With that said, if you can't find what you're looking for in this guide, we recommend checking our comprehensive list of every Shopify marketing and conversion app!

What is the best marketing and conversion app for Shopify?

The Shopify App Store is always adding new apps, but by analyzing merchant reviews, average ratings, estimated install counts, pricing and other signals we've identified that Inactive Browser Tab & Favicon is one of the top Shopify marketing and conversion apps available for merchants in 2024.

With that said, it’s not always the best idea to just go for the most popular app or our recommendations. Always look at how many Shopify stars the app has and what the reviews are saying about the app itself. Where possible, we highly recommend testing apps you are considering by leveraging free trials before commiting to any fixed monthly subscription costs.

Why do I need to install a Shopify marketing and conversion app?

Whilst Shopify comes with a broad range of features and capabilities out of the box, many marketing and conversion apps go above and beyond what Shopify can provide. Every store has unique requirements and a diverse range of apps are available to meet these needs.

How many marketing and conversion apps are recommended for Shopify?

We recommend including atleast one marketing and conversion app for your Shopify store if this type of app would be beneficial for your store. There are a lot of free options out there and some great marketing and conversion apps that will help you run your business as smoothly as possible.

Can I build my own custom marketing and conversion app for Shopify?

The short answer is yes ofcourse! Shopify provides a lot of great documentation to build marketing and conversion apps.

The longer answer is that you should weigh up the upfront time, resources and costs of building a custom apps vs finding a marketing and conversion app that handles the majority of your requirements for free or for a low monthly fee.

Ofcourse if you can't find a suitable marketing and conversion Shopify app to meet your needs then it's definitely worth investigating what it would take to build the app of your dreams!