The best marketing and conversion apps for Shopify in 2024

Written by

Adam Sturrock

Published on

May 19, 2024

Shopify, the popular e-commerce platform, hosts a vast array of apps tailored to assist over 2 million active online stores in maximizing their marketing and conversion efforts. From fledgling entrepreneurs to established brands, Shopify's versatility caters to a wide range of merchants, making it a go-to choice for many in the e-commerce space.

While Shopify offers a plethora of features to help streamline operations and enhance customer experience, selecting the most effective marketing and conversion apps is paramount for driving sales and increasing profitability. The right combination of apps can spell the difference between a mediocre store and a thriving online business, making the decision-making process crucial for Shopify merchants of all sizes.

In this comprehensive guide, we will explore the top marketing and conversion apps available on Shopify in 2024. Whether you're a novice looking to boost your store's visibility or a seasoned entrepreneur aiming to optimize your conversion rates, these handpicked apps are designed to help you achieve your business goals and stay ahead of the competition.

1. Inactive Browser Tab & Favicon

Bring back distracted customers, reduce cart abandonment

Price: Free

Drive engagement and recapture attention with a powerful toolkit designed for e-commerce stores. This app actively tracks visitors who navigate away from your page, providing timely reminders to draw them back in. Using eye-catching title animations and favicon enhancements like blinking or zoom effects, it ensures your store stands out in crowded browser tabs.

Seamlessly integrated with Google Analytics, this tool allows merchants to monitor user behavior and optimize strategies to lower cart abandonment rates. By capturing potential sales opportunities in real time, it transforms the browsing experience into a more interactive relationship between the customer and the store. Elevate retention rates effortlessly through captivating visual signals and regain lost sales.

Inactive Browser Tab & Favicon is developed and maintained by Gigilabs.

Inactive Browser Tab & Favicon has an average rating of 5 out of 5 stars with 15 reviews from Shopify stores.

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2. Shoppingfeed

Quickly connect to channels and create listings from your SKUs

$799/month. Free trial available.

Expand market reach and capitalize on new revenue streams by connecting your online store to the world’s leading sales channels, including Amazon, Walmart, and CDiscount. This solution allows for effortless channel listing creation and synchronization with existing listings, utilizing your store's product data to maximize exposure.

Streamline product management with an integrated approach that synchronizes inventory and automates order processing directly from your CMS admin panel. This simplifies order fulfillment while maintaining updated stock levels across all platforms.

Transform your listings with optimized product SEO capabilities, designed to enhance visibility and attract potential buyers. Support is readily available, ensuring merchants can fully leverage the platform's potential for growth and sales success.

Shoppingfeed is developed and maintained by Shoppingfeed Inc.

Shoppingfeed has an average rating of 4.7 out of 5 stars with 165 reviews from Shopify stores.

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3. Attribuly Analytics

Google Facebook Tiktok ads and influencer attribution

Free plan available. Free trial available.

Accurate conversion tracking and attribution can significantly influence growth strategies for online retailers. Misreporting from ad networks and analytics tools often leads to misguided decisions, stifling potential performance. This analytics tool provides robust conversion tracking using native first-party data, ensuring precision in performance analysis. With over ten integrations, it effectively attributes conversions from various sources, including advertising platforms, social media channels, SEO efforts, affiliates, and influencer campaigns. This level of insight is essential for merchants managing omnichannel marketing strategies. By harnessing this data, decision-makers can refine their approach, amplifying return on ad spend (ROAS) and lifetime value (LTV) of customers. Stay informed and drive your e-commerce growth with tailored insights for every channel, placing analytics at the forefront of your marketing strategy.

Attribuly Analytics is developed and maintained by Attribuly.

Attribuly Analytics has an average rating of 4.5 out of 5 stars with 303 reviews from Shopify stores.

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4. Instagram Stories & Highlights

Transform social engagement with captivating Instagram Stories that seamlessly integrate into your Shopify store. This solution empowers merchants to effortlessly showcase products and connect with customers through visually striking narratives. Users can harness the storytelling potential of Instagram to highlight new arrivals, promotions, or customer testimonials directly on their storefront. Designed for intuitive use, the app allows for easy customization to align with brand aesthetics, ensuring every post resonates with the target audience. Real-time updates keep your content fresh, encouraging visitors to return for the latest updates and promotions. By bridging the gap between social media and e-commerce, this tool enhances brand visibility and drives traffic to your store. Unleash the potential of social storytelling and watch engagement levels rise as customers are drawn into a visually appealing experience that showcases your offerings in a compelling way. Elevate your online presence and create lasting connections today.

Instagram Stories & Highlights is developed and maintained by BotSpace.

Instagram Stories & Highlights has an average rating of 4.8 out of 5 stars with 47 reviews from Shopify stores.

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5. Multiple Discounts

$39.99/month. Free trial available.

Effortlessly tailor promotions to drive sales with a powerful discount management tool. This app revolutionizes how promotional strategies are implemented within a Shopify store, allowing users to craft intricate discount rules that cater to specific products and audience segments.

Seamlessly integrate multiple discount schemas, enabling the flexibility to manage and organize promotions with ease. The user-friendly interface ensures that adding, editing, and prioritizing discount offerings is straightforward, making complex promotional strategies accessible to all merchants.

Unlock the potential to draw in targeted customers by creating personalized promotions aligned with marketing objectives. Instantly apply changes, ensuring discounts are always relevant and timely. A central hub for managing various promotion rules empowers merchants to optimize revenue without hassle, turning every sale into a strategic win.

Multiple Discounts is developed and maintained by Branch8.

Multiple Discounts has an average rating of 4.8 out of 5 stars with 24 reviews from Shopify stores.

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We hope you found this guide on the top marketing and conversion apps for Shopify useful.

Did we miss an app you think should be included in this guide, please let us know!

Top Shopify marketing and conversion apps FAQ

Which marketing and conversion apps do I need for my Shopify store?

You’ll want to take advantage of the many marketing and conversion apps and integrations available to make your Shopify store the best it can be. Every marketing and conversion app highlighted in this article can help take your Shopify store to the next level! With that said, if you can't find what you're looking for in this guide, we recommend checking our comprehensive list of every Shopify marketing and conversion app!

What is the best marketing and conversion app for Shopify?

The Shopify App Store is always adding new apps, but by analyzing merchant reviews, average ratings, estimated install counts, pricing and other signals we've identified that Inactive Browser Tab & Favicon is one of the top Shopify marketing and conversion apps available for merchants in 2024.

With that said, it’s not always the best idea to just go for the most popular app or our recommendations. Always look at how many Shopify stars the app has and what the reviews are saying about the app itself. Where possible, we highly recommend testing apps you are considering by leveraging free trials before commiting to any fixed monthly subscription costs.

Why do I need to install a Shopify marketing and conversion app?

Whilst Shopify comes with a broad range of features and capabilities out of the box, many marketing and conversion apps go above and beyond what Shopify can provide. Every store has unique requirements and a diverse range of apps are available to meet these needs.

How many marketing and conversion apps are recommended for Shopify?

We recommend including atleast one marketing and conversion app for your Shopify store if this type of app would be beneficial for your store. There are a lot of free options out there and some great marketing and conversion apps that will help you run your business as smoothly as possible.

Can I build my own custom marketing and conversion app for Shopify?

The short answer is yes ofcourse! Shopify provides a lot of great documentation to build marketing and conversion apps.

The longer answer is that you should weigh up the upfront time, resources and costs of building a custom apps vs finding a marketing and conversion app that handles the majority of your requirements for free or for a low monthly fee.

Ofcourse if you can't find a suitable marketing and conversion Shopify app to meet your needs then it's definitely worth investigating what it would take to build the app of your dreams!