The best advertising apps for Shopify in 2024

Written by

Adam Sturrock

Published on

May 7, 2024

Shopify, the leading eCommerce platform, hosts more than 2 million active storefronts, making up an impressive 20% of the global ecommerce landscape. This comprehensive platform caters to a broad spectrum of merchants, from budding entrepreneurs launching their first online store, to established enterprises and globally recognized brands. Owing to its intuitive usability for beginners and extensive scalability for major businesses, Shopify remains the go-to platform for ecommerce enterprises of all scales and scopes.

Shopify also offers an extensive range of free and paid templates, which effectively curbs development costs. Furthermore, there are numerous Shopify agencies and experts who are skilled in handling diverse store requirements, thus providing a viable alternative for those who would otherwise have to amass a comprehensive in-house team.

Yet, the challenge arises when sifting through the plethora of more than 7,000 available Shopify apps to select the most suitable advertising apps for your Shopify store. Your choices in this category can significantly influence your store's efficiency, growth trajectory, and overall management.

This guide, 'The Best Advertising Apps for Shopify in 2024,' is designed for anyone from novice eCommerce store owners just getting their feet wet, to mature and sophisticated Shopify businesses looking to expand their reach. The apps we've curated will be particularly beneficial for medium to large Shopify stores eager to gain dominance in an increasingly competitive advertising market.

So, without further ado, let's explore the most impactful advertising apps for Shopify in 2024!

1. OrderLegend Google Order Boost

How the app works to drive your store more orders, risk-free

Free to install. Free trial available.

Effortlessly navigate the complexities of online advertising with a solution designed to streamline exposure on Google Shopping. This tool automates the synchronization of your Shopify catalog with Google, creating a seamless connection between your products and a broader audience. With a dedicated approach, it establishes your Google Merchant Centre and Ads account, managing optimized campaigns without the need for upfront investment from your side. Leverage this innovative setup to enhance visibility while retaining the flexibility to run parallel ad campaigns independently. The result is a hassle-free opportunity to increase traffic and drive orders to your store—ideal for merchants eager to expand their reach. A user-friendly interface allows for effortless operation, putting the power of sophisticated marketing in the hands of store owners, enabling growth with minimal effort. Unlock the potential of automated Google Shopping ads today.

OrderLegend Google Order Boost is developed and maintained by Order Legend Ltd.

OrderLegend Google Order Boost has an average rating of 4.8 out of 5 stars with 75 reviews from Shopify stores.

Get the app

2. Attribuly Analytics

Google Facebook Tiktok ads and influencer attribution

Free plan available. Free trial available.

Accurate conversion tracking and attribution form the backbone of successful marketing strategies. Navigating the complexities of multiple ad platforms can lead to misreporting, jeopardizing growth and profitability. This powerful tool revolutionizes tracking through the use of first-party data, ensuring reliable insights across various channels. With over 10 seamless integrations, it provides comprehensive attribution for ads, social media efforts, SEO, affiliates, and influencer campaigns. This capability is essential for those managing omnichannel marketing strategies, empowering merchants to precisely evaluate their return on ad spend and customer lifetime value. Optimize advertising effectiveness and maximize opportunities for growth. Employ data-driven decisions to refine marketing approaches and focus on what truly drives success. Eliminate guesswork and turn insights into action with precise tracking that supports ambitious business goals.

Attribuly Analytics is developed and maintained by Attribuly.

Attribuly Analytics has an average rating of 4.4 out of 5 stars with 322 reviews from Shopify stores.

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3. CA: Google Ads Performance Max

Maximizing digital advertising efforts becomes seamless with this advanced Shopify integration designed for driving conversions. Effortlessly create, manage, and optimize Google Ads Performance Max campaigns tailored specifically for e-commerce. Tap into the power of machine learning as the platform intelligently analyzes user data, automating ad placements across multiple channels. Gain access to comprehensive analytics, allowing for real-time performance tracking and data-driven decision-making, ensuring every marketing dollar works effectively. The user-friendly interface simplifies campaign setup, minimizing the learning curve for merchants. Comprehensive support from a dedicated team ensures that users are guided throughout their journey. Transform ad strategy with precision targeting and creative optimization, taking the guesswork out of online advertising. Incorporate this essential tool into your business to streamline advertising processes, enhance audience engagement, and ultimately elevate sales in the competitive digital landscape.

CA: Google Ads Performance Max is developed and maintained by Clever Ads.

CA: Google Ads Performance Max has an average rating of 4.5 out of 5 stars with 3172 reviews from Shopify stores.

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4. BixGrow Affiliate Marketing

Flexible commission structures in Affiliate Marketing Program

Free plan available. Free trial available.

Unlock the potential of referral sales through strategic partnerships with affiliates, influencers, and brand ambassadors. This tool streamlines affiliate marketing by offering customizable commission structures, auto-generated links, and discount codes tailored for channels like TikTok, Instagram, YouTube, and blogs.

Reward affiliates effortlessly, whether with cash incentives or coupon codes, to foster collaboration and loyalty. The integrated dual functionality of an affiliate program combined with a referral system facilitates organic word-of-mouth growth, enabling merchants to expand their affiliate network and enhance customer retention.

Designed for ease of use, this solution equips Shopify merchants with the resources needed to cultivate a successful affiliate ecosystem, unlocking new pathways for revenue generation while nurturing lasting relationships with brand advocates.

BixGrow Affiliate Marketing is developed and maintained by BixGrow.

BixGrow Affiliate Marketing has an average rating of 4.9 out of 5 stars with 1328 reviews from Shopify stores.

Get the app

5. Sixads advertising automation

Facebook, Instagram, Google Ads with sixads

From $29.99/month

Unlock the potential of digital advertising with a streamlined approach that simplifies ad management across major platforms like Facebook, Instagram, and Google. Designed specifically for Shopify merchants, this tool empowers growth-driven stores to create impactful advertising campaigns efficiently and effectively.

With a user-friendly interface and the guidance of seasoned PPC experts, advertisers can craft and launch targeted ads without the usual complexity. Campaign setup is swift, allowing business owners to focus more on scaling their brands rather than navigating intricate ad systems.

Maximize return on ad spend while minimizing time spent managing campaigns. The automated advertising engine adapts to optimize performance, ensuring that resources are allocated where they can drive the best results, effectively transforming ad performance into a reliable engine for growth.

Sixads advertising automation is developed and maintained by sixads.

Sixads advertising automation has an average rating of 4.6 out of 5 stars with 3464 reviews from Shopify stores.

Get the app

We hope you found this guide on the top advertising apps for Shopify useful.

Did we miss an app you think should be included in this guide, please let us know!

Top Shopify advertising apps FAQ

Which advertising apps do I need for my Shopify store?

You’ll want to take advantage of the many advertising apps and integrations available to make your Shopify store the best it can be. Every advertising app highlighted in this article can help take your Shopify store to the next level! With that said, if you can't find what you're looking for in this guide, we recommend checking our comprehensive list of every Shopify advertising app!

What is the best advertising app for Shopify?

The Shopify App Store is always adding new apps, but by analyzing merchant reviews, average ratings, estimated install counts, pricing and other signals we've identified that OrderLegend Google Order Boost is one of the top Shopify advertising apps available for merchants in 2024.

With that said, it’s not always the best idea to just go for the most popular app or our recommendations. Always look at how many Shopify stars the app has and what the reviews are saying about the app itself. Where possible, we highly recommend testing apps you are considering by leveraging free trials before commiting to any fixed monthly subscription costs.

Why do I need to install a Shopify advertising app?

Whilst Shopify comes with a broad range of features and capabilities out of the box, many advertising apps go above and beyond what Shopify can provide. Every store has unique requirements and a diverse range of apps are available to meet these needs.

How many advertising apps are recommended for Shopify?

We recommend including atleast one advertising app for your Shopify store if this type of app would be beneficial for your store. There are a lot of free options out there and some great advertising apps that will help you run your business as smoothly as possible.

Can I build my own custom advertising app for Shopify?

The short answer is yes ofcourse! Shopify provides a lot of great documentation to build advertising apps.

The longer answer is that you should weigh up the upfront time, resources and costs of building a custom apps vs finding a advertising app that handles the majority of your requirements for free or for a low monthly fee.

Ofcourse if you can't find a suitable advertising Shopify app to meet your needs then it's definitely worth investigating what it would take to build the app of your dreams!