The best advertising apps for Shopify in 2024

Written by

Adam Sturrock

Published on

May 7, 2024

Shopify, the leading eCommerce platform, hosts more than 2 million active storefronts, making up an impressive 20% of the global ecommerce landscape. This comprehensive platform caters to a broad spectrum of merchants, from budding entrepreneurs launching their first online store, to established enterprises and globally recognized brands. Owing to its intuitive usability for beginners and extensive scalability for major businesses, Shopify remains the go-to platform for ecommerce enterprises of all scales and scopes.

Shopify also offers an extensive range of free and paid templates, which effectively curbs development costs. Furthermore, there are numerous Shopify agencies and experts who are skilled in handling diverse store requirements, thus providing a viable alternative for those who would otherwise have to amass a comprehensive in-house team.

Yet, the challenge arises when sifting through the plethora of more than 7,000 available Shopify apps to select the most suitable advertising apps for your Shopify store. Your choices in this category can significantly influence your store's efficiency, growth trajectory, and overall management.

This guide, 'The Best Advertising Apps for Shopify in 2024,' is designed for anyone from novice eCommerce store owners just getting their feet wet, to mature and sophisticated Shopify businesses looking to expand their reach. The apps we've curated will be particularly beneficial for medium to large Shopify stores eager to gain dominance in an increasingly competitive advertising market.

So, without further ado, let's explore the most impactful advertising apps for Shopify in 2024!

1. Order Legend Order Boost

How the app works to drive your store more orders, risk-free

Free to install. Free trial available.

Transforming the way products reach potential customers is at the core of this application. By leveraging a unique funding approach, it facilitates your visibility on the Google Shopping Carousel with ease and precision. Automating the synchronization of your Shopify product catalog, it creates a Google Merchant Center account and sets up a Google Ads account seamlessly, handling campaign optimizations autonomously. Designed for convenience, this tool works concurrently with your existing advertising strategies, making it an invaluable resource for Shopify merchants aiming to expand their reach without incurring upfront risks. With just a few clicks, unlock new order opportunities without the complexities often associated with online advertising. Experience the confidence of investing in sales without the financial burden—effortless growth is now within reach.

Key Features:

Automated product catalog synchronization
Hassle-free Google Merchant Center and Ads account setup
Optimized campaigns tailored for your products

Order Legend Order Boost is developed and maintained by Order Legend Ltd.

Order Legend Order Boost has an average rating of 4.8 out of 5 stars with 72 reviews from Shopify stores.

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2. Attribuly Analytics

Google Facebook Tiktok ads and influencer attribution

Free plan available. Free trial available.

Accurate conversion tracking and attribution can significantly influence growth strategies for online retailers. Misreporting from ad networks and analytics tools often leads to misguided decisions, stifling potential performance. This analytics tool provides robust conversion tracking using native first-party data, ensuring precision in performance analysis. With over ten integrations, it effectively attributes conversions from various sources, including advertising platforms, social media channels, SEO efforts, affiliates, and influencer campaigns. This level of insight is essential for merchants managing omnichannel marketing strategies. By harnessing this data, decision-makers can refine their approach, amplifying return on ad spend (ROAS) and lifetime value (LTV) of customers. Stay informed and drive your e-commerce growth with tailored insights for every channel, placing analytics at the forefront of your marketing strategy.

Attribuly Analytics is developed and maintained by Attribuly.

Attribuly Analytics has an average rating of 4.4 out of 5 stars with 315 reviews from Shopify stores.

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3. CA: Google Ads Performance Max

Unlock the potential of advertising with a solution tailored for Shopify merchants aiming to streamline their marketing efforts on Google Ads. This app integrates seamlessly into your e-commerce platform, offering advanced automation and targeting features that simplify creating and managing campaigns across diverse audiences. Achieve optimal visibility with automated ad placement that aligns with market trends, ensuring products reach the right customers at the right time. The user-friendly dashboard presents actionable insights, allowing for data-driven decisions that refine marketing strategies and enhance overall campaign performance. Analytics provided within the app empower merchants to monitor key performance metrics and adapt campaigns in real time. Enjoy the convenience of centralized management, where advertisers can oversee budgets and track ROI with precision. Transforming your advertising approach has never been easier—position products effectively and watch as customer engagement thrives through strategic ad placements.

CA: Google Ads Performance Max is developed and maintained by Clever Ads.

CA: Google Ads Performance Max has an average rating of 4.5 out of 5 stars with 3172 reviews from Shopify stores.

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4. BixGrow Affiliate Marketing

Flexible commission structures in Affiliate Marketing Program

Free plan available. Free trial available.

Unlock the potential of referral sales through strategic partnerships with affiliates, influencers, and brand ambassadors. This tool streamlines affiliate marketing by offering customizable commission structures, auto-generated links, and discount codes tailored for channels like TikTok, Instagram, YouTube, and blogs.

Reward affiliates effortlessly, whether with cash incentives or coupon codes, to foster collaboration and loyalty. The integrated dual functionality of an affiliate program combined with a referral system facilitates organic word-of-mouth growth, enabling merchants to expand their affiliate network and enhance customer retention.

Designed for ease of use, this solution equips Shopify merchants with the resources needed to cultivate a successful affiliate ecosystem, unlocking new pathways for revenue generation while nurturing lasting relationships with brand advocates.

BixGrow Affiliate Marketing is developed and maintained by BixGrow.

BixGrow Affiliate Marketing has an average rating of 4.9 out of 5 stars with 1328 reviews from Shopify stores.

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5. Sixads advertising automation

Facebook, Instagram, Google Ads with sixads

From $29.99/month

Streamline ad management with a sophisticated automation platform designed for Shopify merchants seeking to optimize return on ad spend. This tool simplifies the process of creating and managing advertisements on leading social media and search engine platforms, including Facebook, Instagram, and Google.

The user-friendly interface and automated features minimize the complexities typically associated with digital advertising. With powerful capabilities, merchants can quickly launch and monitor ad campaigns, backed by expert insights tailored for the unique needs of growing businesses. Benefit from data-driven strategies that allow for timely adjustments, ensuring campaigns remain aligned with market trends.

Reduce time spent on manual tasks and embrace a more effective approach to online advertising. Rely on proven techniques that allow any entrepreneur to harness the full potential of their marketing efforts without feeling overwhelmed by the process.

Sixads advertising automation is developed and maintained by sixads.

Sixads advertising automation has an average rating of 4.6 out of 5 stars with 3464 reviews from Shopify stores.

Get the app

We hope you found this guide on the top advertising apps for Shopify useful.

Did we miss an app you think should be included in this guide, please let us know!

Top Shopify advertising apps FAQ

Which advertising apps do I need for my Shopify store?

You’ll want to take advantage of the many advertising apps and integrations available to make your Shopify store the best it can be. Every advertising app highlighted in this article can help take your Shopify store to the next level! With that said, if you can't find what you're looking for in this guide, we recommend checking our comprehensive list of every Shopify advertising app!

What is the best advertising app for Shopify?

The Shopify App Store is always adding new apps, but by analyzing merchant reviews, average ratings, estimated install counts, pricing and other signals we've identified that Order Legend Order Boost is one of the top Shopify advertising apps available for merchants in 2024.

With that said, it’s not always the best idea to just go for the most popular app or our recommendations. Always look at how many Shopify stars the app has and what the reviews are saying about the app itself. Where possible, we highly recommend testing apps you are considering by leveraging free trials before commiting to any fixed monthly subscription costs.

Why do I need to install a Shopify advertising app?

Whilst Shopify comes with a broad range of features and capabilities out of the box, many advertising apps go above and beyond what Shopify can provide. Every store has unique requirements and a diverse range of apps are available to meet these needs.

How many advertising apps are recommended for Shopify?

We recommend including atleast one advertising app for your Shopify store if this type of app would be beneficial for your store. There are a lot of free options out there and some great advertising apps that will help you run your business as smoothly as possible.

Can I build my own custom advertising app for Shopify?

The short answer is yes ofcourse! Shopify provides a lot of great documentation to build advertising apps.

The longer answer is that you should weigh up the upfront time, resources and costs of building a custom apps vs finding a advertising app that handles the majority of your requirements for free or for a low monthly fee.

Ofcourse if you can't find a suitable advertising Shopify app to meet your needs then it's definitely worth investigating what it would take to build the app of your dreams!