UTM Hero ‑ Ad Attribution Tool

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Aggregate and analyze UTM codes to improve marketing performance in the post-iOS14 era.
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What Owlfred thinks...

UTM Hero is the ultimate tool to gather all your UTM data in one convenient place, helping you fine-tune your marketing strategies with accurate attribution insights.

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Last Updated:
August 23, 2024

Unlock the Power of UTM Codes for Next-Level Marketing Performance

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Gain unrivaled insights to elevate your digital marketing with the exceptional UTM management capabilities of this ad attribution tool. Offering a comprehensive overview of UTM codes from every purchase via an easily digestible table, this tool provides the crucial data to refine your campaign performance. The app is a response to the ambiguity in attribution arising from recent updates by operating systems, presenting UTM tags as the most precise attribution data for marketers.

Constantly evolving to cater to your needs, a 2022 enhancement in the form of an innovative tracking script has introduced the ability to measure site visitor counts, adding to the breadth of communication dynamics the tool has to offer. By enabling you to view every journey a customer takes leading up to a purchase, this ad attribution tool is more than just a utilityβ€”it is a gear shift in how you view your campaign's efficacy.

Features

Track all UTM codes from purchases to optimize campaign performance
Measure site visitor counts to understand customer journeys
Gain insights into campaign efficacy by viewing every customer touchpoint
Easily manage UTM codes for precise attribution data
Stay ahead with innovative tracking scripts for enhanced analytics.

Benefits

Improve digital marketing efficiency by revealing precise customer journeys leading up to a purchase, aiding better decision making
Optimization of ad campaigns through invaluable UTM management capabilities, saving you money spent on less effective strategies
Obtain precise visitor counts with innovative tracking, enhancing your ability to strategically drive more traffic to your website and thus increase sales.

About the Vendor

Marty Capital
214 Barton Springs Road, APT 1116, Austin, TX, 78704, US
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214 Barton Springs Road, APT 1116, Austin, TX, 78704, US Map

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Pricing

Free plan available. Additional charges may apply.
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All charges are billed in USD. Recurring and usage-based charges are billed every 30 days. Pricing may differ to that listed above, please check the link below for accurate and up to date pricing details.
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Owlfred Review

Hoo-hoo! Let's talk about UTM Hero, a hidden gem in the Shopify app store developed by Marty Capital. Though a newcomer with minimal user reviews to date, UTM Hero has hatched a niche for itself with a focused approach on ad attribution. In this world that iOS14 has turned into an attribution maze, it promises to act as a torchlight, offering marketers accurate and aggregated data fetched from UTM codes. Its easy-to-read table format allows you to understand and enhance your marketing performance. And, hold on to your feathers, because with their recent 2022 update, they've added a new tracking script to count site visitors. With a free plan available and plans that can extend up to $19.98, this tool leaves its nest open for both smaller merchants and bigger businesses looking to level up their marketing analytics and sales analytics. As a wise owl, I'm keeping my eye on this one. You might want to swoop in and give it a look too, as effective UTM management is a game-changer in the eCommerce world.

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Frequently Asked Questions

What does UTM mean in marketing?
UTM or Urchin Tracking Module is a format that Google Analytics uses to track the specific source from where your website traffic comes. This helps in identifying which marketing efforts are the most effective.
What is the UTM code?
UTM code is a piece of simple code that you can attach to a custom URL to track a source,medium,and campaign name. This helps Google Analytics to tell you where searchers came from and what campaign directed them to you.
What are the four UTM tracking parameters?
The four UTM tracking parameters are: Source,Medium,Campaign,and Content. Source identifies the site that sent the traffic,Medium to note the type of link used,Campaign to name the initiative, and Content to differentiate ads.
What is an example of UTM for influencers?
An example of UTM for influencers would look like: www.example.com?utm_source=influencer&utm_medium=social&utm_campaign=summer_sale. This tells you that the visitor clicked on a link from an influencer's social media post for the summer sale campaign.

Shopify App Comparison: UTM Hero ‑ Ad Attribution Tool vs GTManager - which is better?

When comparing UTM Hero - Ad Attribution Tool and GTManager, both apps offer valuable capabilities for digital marketers. UTM Hero stands out with its comprehensive UTM code management and attribution insights, providing a detailed overview of campaign performance. The app's innovative tracking script allows users to measure site visitor counts and understand customer journeys leading to purchases. With a simple and digestible table format for UTM code management, UTM Hero simplifies data analysis and provides precise attribution data for enhanced marketing analytics.

In contrast, GTManager focuses on e-commerce tracking capabilities and Google Tag management. The app offers an intuitive interface for immediate tag updates and seamless integration without complex coding. Users can enhance their connection with Google Ads, GA4, and over 35 pre-built tags for improved website analytics. GTManager also provides automated installation processes, saving users time and effort, and offers complimentary chat support for uninterrupted assistance. Additionally, the app ensures GDPR compliance with consent management.

Based on these capabilities, we recommend UTM Hero for marketers who prioritize UTM code management and attribution insights. UTM Hero's comprehensive overview of campaign efficacy and precise attribution data make it a valuable tool for optimizing campaign performance. However, if you primarily focus on e-commerce tracking and Google Tag management, GTManager can streamline these processes with its user-friendly interface and extensive integration capabilities.

Attribute
UTM Hero ‑ Ad Attribution Tool Shopify AppUTM Hero ‑ Ad Attribution Tool
GTManager Shopify AppGTManager
Average Rating 3 out of 5 4.3 out of 5
Number of Reviews 1 28
Estimated Installs 0 0
Min Price $0.00 $0.00
Max Price $19.98 $20.00
Works With Google Analytics, Google Ads, Hotjar, X (Twitter), Microsoft (Bing) Ads, Meta (Fceboook) Ads
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