Snowplow Event Tracker

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Unlock precise event-level insights from your Shopify store to enhance marketing and customer engagement strategies.
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What Owlfred thinks...

Snowplow Event Tracker is a must-have app for collecting detailed event data on your storefront and via webhooks with Snowplow, empowering your data team to enhance marketing, customer insights, and fraud detection.

This is a great Shopify app that will help you grow your Shopify store faster!

How does this app compare?

Our team of resident Shopify nerds have reviewed 1000s of Shopify apps to help you make the best decision. Compare the top apps against your need below.
Last Updated:
November 11, 2024

Unlock Powerful Event Data for Enhanced Marketing and Insights

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Harness the power of event-level data to transform insights into action. This application allows for the seamless collection of detailed event data from your Shopify store through both client-side and server-side channels, utilizing a robust data pipeline.

Equipped to empower data-driven teams, it enables raw data acquisition essential for various applications, from precise marketing attribution to crafting a comprehensive 360-degree customer view. Facilitate advanced capabilities like customer scoring, fraud detection, and dynamic inventory monitoring.

Utilizing this app not only enhances operational understanding but also supports targeted personalization efforts, leading to improved customer engagement and retention. Unlock a new level of analytical depth and operational precision, driving informed decisions that foster growth.

Features

Track orders, carts, and checkouts on both the storefront and webhooks
Configure Snowplow JS tracker options for tailored data collection
Set up orders, carts, and checkout webhooks with a simple 1-click process
Seamlessly integrate with Snowplow, Redshift, BigQuery, Snowflake, Elastic, and Neo4j
Enhance operational efficiency and security by enabling fraud detection, customer scoring, and store/inventory monitoring.

Benefits

Collect event-level data client-side and server-side for a comprehensive view of customer behavior
Unlock marketing attribution, personalization, and a 360 customer view for informed decision-making
Improve operational efficiency and security with fraud detection, customer scoring, and store monitoring

About the Vendor

SnowcatCloud Inc.
Comerica Bank Building, 600 B St, San Diego, CA, 92101, US
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Comerica Bank Building, 600 B St, San Diego, CA, 92101, US Map

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Pricing

Price: Free
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All charges are billed in USD. Recurring and usage-based charges are billed every 30 days. Pricing may differ to that listed above, please check the link below for accurate and up to date pricing details.
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Owlfred Review

Hoo-hoo! Let's talk about Snowplow Event Tracker, a technical wonder by SnowcatCloud Inc. Although we can't track the installs, this clever app is already making waves within the Shopify ecosystem with a perfect 5-star rating from its initial reviewers. Its central purpose is collecting event-level data from your store through a Snowplow data pipeline. The data accumulation happens both on the storefront (client-side) and via webhooks (server-side), leading to an exceptionally accurate and comprehensive batch of data. This means it's perfect for deep-dive marketing analytics, personalization, creating a single customer view, customer scoring, and even store/inventory monitoring! The Snowplow Event Tracker provides features to track storefront and webhook orders, carts and checkouts, as well as configuring Snowplow JS tracker options. Plus, you can configure orders, carts, and checkout webhooks with just 1-click! With all these features at an unbeatable price of Free, this app is something merchants should definitely be checking out. It works seamlessly with Snowplow, Redshift, BigQuery, Snowflake, Elastic, Neo4j, making it a versatile option for any store owner.

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Frequently Asked Questions

What is Snowplow Event Tracker?
Snowplow Event Tracker is an app used for tracking and analyzing marketing events in Shopify stores
What does the Snowplow Event Tracker app do?
Snowplow Event Tracker helps to analyze customer interactions in your Shopify store to offer actionable insights on their behavior
Can the Snowplow Event Tracker pull data from Shopify?
Yes,the Snowplow Event Tracker can pull data directly from your Shopify store to help you monitor customer interaction and engagement
Why is the Snowplow Event Tracker app helpful for my Shopify store?
Snowplow Event Tracker can provide valuable insights about your customers' behavior,and can assist you in optimizing your marketing strategy to better cater to your customer's needs.

Shopify App Comparison: Snowplow Event Tracker vs OmniTrack Facebook Pixel - which is better?

The Snowplow Event Tracker app offers a comprehensive data collection tool for Shopify merchants. With the ability to collect event-level data both client-side and server-side, this app provides in-depth insights and comprehensive metrics for monitoring and analyzing key trends. Additionally, the app enhances operational efficiency and security with features such as fraud detection, customer scoring, and store/inventory monitoring. By harnessing this wealth of data, merchants can make critical decisions and take advantage of actionable insights to drive success in a competitive marketplace.

In contrast, the OmniTrack Facebook Pixel app focuses on ad tracking and offers an all-in-one solution for resolving tracking issues caused by iOS 14+. By integrating server-side Facebook Conversion API tracking, this app ensures reliable data for improved return on ad spend (ROAS). It also supports multiple pixels, including Meta Pixel, TikTok Pixel via the TikTok Event API, and Google Ads, all in a single platform. With its emphasis on data accuracy and bypassing the limitations of cookie tracking, this app enables merchants to maximize the effectiveness of their ad campaigns and stay ahead of the curve in e-commerce ad tracking.

Overall, both apps offer unique capabilities and benefits. The Snowplow Event Tracker empowers data teams with comprehensive insights, while the OmniTrack Facebook Pixel app provides reliable tracking for improved ad ROAS. Depending on the specific needs and goals of the merchant, either app could be highly recommended for enhancing data-driven decision-making and achieving success in the Shopify marketplace.

Attribute
Snowplow Event Tracker Shopify AppSnowplow Event Tracker
OmniTrack Facebook Pixel Shopify AppOmniTrack Facebook Pixel
Average Rating 5 out of 5 4.8 out of 5
Number of Reviews 2 36
Estimated Installs 0 270
Min Price $0.00 $7.99
Max Price $0.00 $129.99
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