Collecting event-level data effectively transforms the way insights are gathered from an e-commerce platform. This application taps into Shopify's potential by establishing a seamless link between your storefront and an advanced Snowplow data pipeline. By capturing data both client-side and server-side through webhooks, merchants gain access to exceptionally precise and granular data that fuels informed decision-making. Unleashing raw data empowers teams to execute strategies for various functions such as marketing attribution, crafting personalized shopping experiences, building comprehensive customer profiles, detecting fraud, and monitoring inventory. This powerful tool elevates analytical capabilities and strengthens customer engagement through an in-depth understanding of behavior patterns and preferences. With an emphasis on data-driven insights, the application serves as a critical asset for any Shopify merchant aiming to harness the full potential of their data landscape.