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The best wishlist apps for Shopify in 2024

Written by
Adam Sturrock
Published on
May 19, 2024

Shopify, a prominent e-commerce platform hosting millions of active stores, continues to be a top choice for a wide range of merchants, from novices entering the online retail scene to established brands and corporations. Its user-friendly interface and scalability cater to various business sizes, making it a preferred option for countless entrepreneurs.

While Shopify offers numerous free and paid themes to streamline website development, the platform's extensive app marketplace is where merchants can truly enhance their store's functionality. Among the vast selection of over 7,000 Shopify apps, picking the right wishlist apps can significantly impact a store's customer engagement and sales performance.

Whether you're a small business owner venturing into e-commerce or a seasoned Shopify merchant looking to boost conversions, the wishlist apps featured in this guide are tailored to meet your needs in 2024. These recommendations aim to empower Shopify store owners of all levels to create a seamless shopping experience for their customers.

Get ready to explore the top wishlist apps for Shopify that can help elevate your online store and drive business growth in the year ahead!

#1 Shopify App Award

1. Swish (formerly Wishlist King)

Swish (formerly Wishlist King)Swish (formerly Wishlist King)Fast, free and seamless setup. We do the heavy lifting for you.Swish (formerly Wishlist King)Swish (formerly Wishlist King)Fast, free and seamless setup. We do the heavy lifting for you.

From $19/month. Free trial available.

Transform how customers interact with desired products through a fully customizable Wishlist solution designed for ambitious brands. This versatile tool streamlines the shopping journey, enabling users to effortlessly keep track of their preferred items. By recognizing that shopping behaviors are often non-linear, it plays a pivotal role in enhancing user experience and driving conversions at key moments.

With a complimentary setup and tailored customization available across all plans, merchants can create a wishlist that resonates with their brand identity. Automated notifications offer personalized reminders about saved products, ensuring that potential buyers are engaged precisely when they are most likely to purchase, ultimately increasing both sales and customer satisfaction.

Elevate user engagement and transform wishlists into powerful conversion tools that cater to the unique preferences of each shopper.

Swish (formerly Wishlist King) is developed and maintained by Swish.

Swish (formerly Wishlist King) has an average rating of 4.9 out of 5 stars with 369 reviews from Shopify stores.

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#2 Shopify App Award

2. Wishlist Plus

Wishlist PlusWishlist PlusButton placementWishlist PlusWishlist PlusButton placement

Free plan available. Free trial available.

Unlock a powerful tool designed to elevate customer engagement and drive conversions. This app offers an intuitive wishlist feature that allows customers to save their favorite items effortlessly, creating a personalized shopping experience that invites return visits. With its event-triggered email campaigns, merchants can nurture potential buyers by sending timely reminders about their saved selections, effectively minimizing cart abandonment. Guest wishlist capabilities eliminate barriers by allowing shoppers to create lists without the hassle of logging in, fostering inclusivity. Sharing options through email, text, and social media further amplify visibility and encourage social shopping. Technical support is just a message away, ensuring that any queries are swiftly addressed. Seamless integration with prominent email services and customer data platforms allows for streamlined operations, tailored marketing strategies, and enriched customer insights. Embrace a hassle-free way to convert interest into action while cultivating lasting relationships with customers.

Wishlist Plus is developed and maintained by Swym Corporation.

Wishlist Plus has an average rating of 4.8 out of 5 stars with 2249 reviews from Shopify stores.

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#3 Shopify App Award

3. Growave: Loyalty & Wishlists

Growave: Loyalty & WishlistsGrowave: Loyalty & WishlistsGrowave's Loyalty program and rewards for Shopify storesGrowave: Loyalty & WishlistsGrowave: Loyalty & WishlistsGrowave's Loyalty program and rewards for Shopify stores

Free plan available. Free trial available.

Customer loyalty isn't just a goal; it’s a journey—and this platform is the key to navigating it with ease. Tailored for direct-to-consumer brands, this retention tool consolidates the essential components of customer engagement into one seamless experience. Gain invaluable insights through authentic reviews that foster trust and boost conversion rates.

With integrated referral marketing, transform satisfied customers into brand advocates, amplifying your reach organically. The system works across multiple touchpoints, ensuring that every interaction—whether at the website, checkout, or point-of-sale—reinforces the connection with customers.

Empower your brand with advanced features designed to facilitate growth without the intricacies typically associated with enterprise solutions. Cultivate a loyal customer base and watch your business flourish by harnessing the power of community and connection.

Growave: Loyalty & Wishlists is developed and maintained by Growave.

Growave: Loyalty & Wishlists has an average rating of 4.8 out of 5 stars with 2158 reviews from Shopify stores.

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4. Wishlist Hero

Wishlist HeroWishlist HeroEmail RemindersWishlist HeroWishlist HeroEmail Reminders

Free plan available. Free trial available.

Transform the shopping experience with an cutting-edge wishlist application, offering unparalleled customer engagement tools. Achieve seamless integration with popular Shopify themes and receive expert installation support for customized themes.

The application provides unique functionality, allowing users to create wishlists without the need to log in as guests, enhancing the shopping journey for everyone. Monitor product availability and pricing effortlessly with email alerts tailored for low stock situations and price drops.

Multi-currency support ensures a global reach while maintaining compliance with GDPR, thus prioritizing customer privacy. Track user interactions through advanced analytics using REST and JavaScript APIs, integrating seamlessly with Klaviyo onsite tracking, Facebook Pixel, Google Analytics 4, and TikTok Pixel for optimized marketing strategies.

Enhance overall conversion rates and refine customer retention strategies with this powerful tool, tailored for Shopify merchants aiming to offer a sophisticated shopping experience.

Wishlist Hero is developed and maintained by Revamp.

Wishlist Hero has an average rating of 4.7 out of 5 stars with 553 reviews from Shopify stores.

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5. Wishlist ‑ Wishify

Wishlist HeroWishlist ‑ WishifyZooomy WishlistWishlist HeroWishlist ‑ WishifyZooomy Wishlist

Free plan available. Free trial available.

Transform the shopping experience with a powerful tool designed for consumer engagement. By allowing customers to curate their desired products into a centralized list, this application fosters a deeper connection between shoppers and your inventory.

Sharing options via email and popular social platforms like Facebook and WhatsApp extend your store's reach, attracting potential customers with minimal effort. This functionality not only promotes individual items but builds a community around your brand.

The integration of a seamless add-to-cart feature simplifies the transition from wishlist to purchase, streamlining the checkout process. Customers benefit from the flexibility of creating guest wishlists, while account holders enjoy easy access to their curated selections anytime.

Enhancing the shopping journey while driving sales, this application is a must-have for merchants looking to elevate customer loyalty and engagement in a competitive marketplace.

Wishlist ‑ Wishify is developed and maintained by Zooomy.

Wishlist ‑ Wishify has an average rating of 5 out of 5 stars with 424 reviews from Shopify stores.

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We hope you found this guide on the top wishlist apps for Shopify useful.

Did we miss an app you think should be included in this guide, please let us know!

Top Shopify wishlist apps FAQ

Which wishlist apps do I need for my Shopify store?

You’ll want to take advantage of the many wishlist apps and integrations available to make your Shopify store the best it can be. Every wishlist app highlighted in this article can help take your Shopify store to the next level! With that said, if you can't find what you're looking for in this guide, we recommend checking our comprehensive list of every Shopify wishlist app!

What is the best wishlist app for Shopify?

The Shopify App Store is always adding new apps, but by analyzing merchant reviews, average ratings, estimated install counts, pricing and other signals we've identified that Swish (formerly Wishlist King) is one of the top Shopify wishlist apps available for merchants in 2024.

With that said, it’s not always the best idea to just go for the most popular app or our recommendations. Always look at how many Shopify stars the app has and what the reviews are saying about the app itself. Where possible, we highly recommend testing apps you are considering by leveraging free trials before commiting to any fixed monthly subscription costs.

Why do I need to install a Shopify wishlist app?

Whilst Shopify comes with a broad range of features and capabilities out of the box, many wishlist apps go above and beyond what Shopify can provide. Every store has unique requirements and a diverse range of apps are available to meet these needs.

How many wishlist apps are recommended for Shopify?

We recommend including atleast one wishlist app for your Shopify store if this type of app would be beneficial for your store. There are a lot of free options out there and some great wishlist apps that will help you run your business as smoothly as possible.

Can I build my own custom wishlist app for Shopify?

The short answer is yes ofcourse! Shopify provides a lot of great documentation to build wishlist apps.

The longer answer is that you should weigh up the upfront time, resources and costs of building a custom apps vs finding a wishlist app that handles the majority of your requirements for free or for a low monthly fee.

Ofcourse if you can't find a suitable wishlist Shopify app to meet your needs then it's definitely worth investigating what it would take to build the app of your dreams!

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