The best social media apps for Shopify in 2024

Written by

Adam Sturrock

Published on

May 19, 2024

Shopify, the top e-commerce platform globally, hosts over 2 million active stores, which account for a significant portion of the market share. Known for its versatility in catering to various types of merchants, from newcomers venturing into online selling for the first time to well-established enterprises and popular brands, Shopify's adaptability for beginners and scalability for large businesses make it a popular choice.

With a plethora of both free and paid templates on offer, Shopify helps minimize development expenses. Moreover, there's a range of specialized agencies and experts well-versed in handling diverse requirements, providing a valuable resource for those who may not have an extensive in-house team.

However, with a staggering number of over 7,000 Shopify apps at your disposal, selecting the right social media apps for your Shopify store is critical for streamlined business growth and efficient functioning. The process of choosing these apps and the specific social media apps you integrate can significantly impact how you manage and expand your Shopify store.

This guide has been designed with all Shopify merchants in mind, from novice online store owners to ambitious businesses striving for success in the competitive online market. The social media apps we highlight are also particularly advantageous for medium to large Shopify stores aiming to stand out from their competition.

Let's explore our top recommendations for social media apps tailored for Shopify in 2024!

1. Socialwidget ‑ Instagram Feed

Fully customize Shoppable Instagram Widgets, TikTok Video Feeds

Free plan available. Free trial available.

Transform your online presence with a captivating visual interface that showcases Instagram content seamlessly. This app allows for the integration of photos, videos, and carousels directly into your store, turning social media posts into interactive product displays that draw customers in. Craft visually engaging Instagram feeds that are fully customizable with user-friendly templates, ensuring alignment with your brand identity across all devices. This integration not only enhances brand storytelling but also cultivates trust and credibility among potential buyers. By enabling a shoppable experience directly through Instagram, customers can explore products with ease, creating a fluid shopping journey that can significantly elevate sales potential. Embrace this opportunity to connect social media engagement with e-commerce, making every post a gateway to your products. Elevate your store's aesthetic and functionality while driving conversion with this strategic blend of social media and online shopping.

Socialwidget ‑ Instagram Feed is developed and maintained by OneCommerce.

Socialwidget ‑ Instagram Feed has an average rating of 4.9 out of 5 stars with 986 reviews from Shopify stores.

Get the app

2. Pinterest

Free to install. Additional charges may apply.

Connecting brands to passionate shoppers has never been more seamless. This app allows Shopify merchants to synchronize their product catalogs effortlessly, enabling the automatic publication of Product Pins that are visually appealing and designed to convert. By utilizing the Pinterest Tag, merchants can monitor their campaign performance with precision, optimizing strategies based on real-time analytics. Daily catalog updates ensure that your inventory is always accurate, enhancing the shopping experience for potential customers. Leverage the expansive reach of Pinterest to organically connect with users who are actively searching for inspiration and products. Moreover, targeted campaigns can amplify brand visibility and drive engagement directly from the Shopify dashboard. With tailored strategies in place, merchants can transform followers into loyal customers while streamlining their marketing efforts—all through one intuitive interface.

Pinterest is developed and maintained by PINTEREST inc.

Pinterest has an average rating of 4.6 out of 5 stars with 5945 reviews from Shopify stores.

Get the app

3. Tagembed‑ Social Post & Review

Free plan available. Free trial available.

Integrating a variety of social media feeds and customer reviews into a storefront has never been more seamless. This app enables the effortless display of TikTok videos, Facebook posts, YouTube content, Google Reviews, and more, enriching the shopping experience with authentic social proof. Real-time updates ensure that content remains fresh without manual intervention, allowing merchants to focus on other aspects of their business. By connecting with multiple platforms, this tool not only showcases user-generated content but also builds trust and engagement with potential customers. Customization options are available, enabling the adaptation of feeds to suit brand aesthetics. This flexibility ensures that businesses can maintain a cohesive visual identity while further enhancing their credibility. In an era where social validation is crucial, harnessing the power of social media and customer feedback is key to fostering brand loyalty. Effortlessly engage customers and elevate the shopping experience by integrating dynamic social content today.

Tagembed‑ Social Post & Review is developed and maintained by ⭐ Tagembed ⭐.

Tagembed‑ Social Post & Review has an average rating of 4.1 out of 5 stars with 30 reviews from Shopify stores.

Get the app

4. VA: Instagram Slider & Feed

Integrate Instagram photos into Shopify store

$4.99/month

Elevate your online presence by seamlessly integrating your Instagram feed with your Shopify store. This solution allows for effortless display of photos and videos directly from the platform, enhancing the visual appeal of your storefront. With the shopping functionality, featured products can be tagged in Instagram posts, providing customers an easy pathway to explore and purchase items directly from your site. This integration not only boosts product visibility but also fosters increased social engagement and brand recognition. The user-friendly setup requires no coding knowledge, making it accessible for merchants of all levels. Transform your social media presence into a powerful sales tool, creating a vibrant shopping experience that captivates customers and encourages them to interact with your brand. Let the visual storytelling of your Instagram create an inviting atmosphere that draws shoppers in and keeps them engaged.

VA: Instagram Slider & Feed is developed and maintained by Vital Apps.

VA: Instagram Slider & Feed has an average rating of 3.6 out of 5 stars with 13 reviews from Shopify stores.

Get the app

5. Facebook & Instagram

Design and Manage your Shops on Facebook and Instagram

Free to install. Additional charges may apply.

Leverage the expansive reach of social platforms with an integrated solution designed for streamlined management of your online sales. This app brings simplicity to overseeing orders, returns, and customer interactions, allowing for a focus on growth and engagement. Effortlessly sync eligible products to both Facebook and Instagram shops, ensuring your inventory is unified across all channels. Craft targeted ads and shoppable posts to attract new audiences where they already spend their time, facilitating a frictionless shopping journey from product discovery to secure checkout. By utilizing advanced sales and marketing features, capitalize on unique opportunities to connect with potential customers and cultivate loyalty. This tool transforms social interactions into tangible sales, optimizing every engagement for maximum impact and convenience.

Facebook & Instagram is developed and maintained by Meta.

Facebook & Instagram has an average rating of 4.3 out of 5 stars with 7556 reviews from Shopify stores.

Get the app

We hope you found this guide on the top social media apps for Shopify useful.

Did we miss an app you think should be included in this guide, please let us know!

Top Shopify social media apps FAQ

Which social media apps do I need for my Shopify store?

You’ll want to take advantage of the many social media apps and integrations available to make your Shopify store the best it can be. Every social media app highlighted in this article can help take your Shopify store to the next level! With that said, if you can't find what you're looking for in this guide, we recommend checking our comprehensive list of every Shopify social media app!

What is the best social media app for Shopify?

The Shopify App Store is always adding new apps, but by analyzing merchant reviews, average ratings, estimated install counts, pricing and other signals we've identified that Socialwidget ‑ Instagram Feed is one of the top Shopify social media apps available for merchants in 2024.

With that said, it’s not always the best idea to just go for the most popular app or our recommendations. Always look at how many Shopify stars the app has and what the reviews are saying about the app itself. Where possible, we highly recommend testing apps you are considering by leveraging free trials before commiting to any fixed monthly subscription costs.

Why do I need to install a Shopify social media app?

Whilst Shopify comes with a broad range of features and capabilities out of the box, many social media apps go above and beyond what Shopify can provide. Every store has unique requirements and a diverse range of apps are available to meet these needs.

How many social media apps are recommended for Shopify?

We recommend including atleast one social media app for your Shopify store if this type of app would be beneficial for your store. There are a lot of free options out there and some great social media apps that will help you run your business as smoothly as possible.

Can I build my own custom social media app for Shopify?

The short answer is yes ofcourse! Shopify provides a lot of great documentation to build social media apps.

The longer answer is that you should weigh up the upfront time, resources and costs of building a custom apps vs finding a social media app that handles the majority of your requirements for free or for a low monthly fee.

Ofcourse if you can't find a suitable social media Shopify app to meet your needs then it's definitely worth investigating what it would take to build the app of your dreams!