The best social media apps for Shopify in 2024

Written by

Adam Sturrock

Published on

May 19, 2024

Shopify, the top e-commerce platform globally, hosts over 2 million active stores, which account for a significant portion of the market share. Known for its versatility in catering to various types of merchants, from newcomers venturing into online selling for the first time to well-established enterprises and popular brands, Shopify's adaptability for beginners and scalability for large businesses make it a popular choice.

With a plethora of both free and paid templates on offer, Shopify helps minimize development expenses. Moreover, there's a range of specialized agencies and experts well-versed in handling diverse requirements, providing a valuable resource for those who may not have an extensive in-house team.

However, with a staggering number of over 7,000 Shopify apps at your disposal, selecting the right social media apps for your Shopify store is critical for streamlined business growth and efficient functioning. The process of choosing these apps and the specific social media apps you integrate can significantly impact how you manage and expand your Shopify store.

This guide has been designed with all Shopify merchants in mind, from novice online store owners to ambitious businesses striving for success in the competitive online market. The social media apps we highlight are also particularly advantageous for medium to large Shopify stores aiming to stand out from their competition.

Let's explore our top recommendations for social media apps tailored for Shopify in 2024!

1. Socialwidget ‑ Instagram Feed

Fully customize Shoppable Instagram Widgets, TikTok Video Feeds

Free plan available. Free trial available.

Transform your storefront with captivating visual storytelling through seamless integration of Instagram content—photos, videos, and carousels. The functionality allows for the creation of a vibrant, shoppable gallery directly on your site, turning engaging social media posts into compelling product displays. Crafted to reflect the essence of your brand, customizable templates ensure a cohesive aesthetic that resonates with your audience. Each feed is optimized for all devices, providing a fluid viewing experience that can inspire and convert visitors into loyal customers. Establish authenticity and drive higher engagement by bringing social proof to your store. By facilitating effortless interactions, enhance customer trust and satisfaction while increasing sales opportunities. Simplify the process of showcasing your Instagram presence and watch your brand flourish in the competitive e-commerce landscape.

Socialwidget ‑ Instagram Feed is developed and maintained by OneCommerce.

Socialwidget ‑ Instagram Feed has an average rating of 4.9 out of 5 stars with 994 reviews from Shopify stores.

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2. Pinterest

Free to install. Additional charges may apply.

Seamlessly align your product offerings with the Pinterest audience, transforming passive browsing into active shopping. By connecting to a powerful visual discovery platform, merchants can effortlessly publish Product Pins that showcase their products in a vibrant context.

Automate daily updates to your product catalog, ensuring that your offerings are always fresh and relevant. The integration also includes a robust tracking system with the Pinterest Tag, allowing merchants to monitor performance metrics and refine strategies based on real-time data.

Extend reach through targeted campaigns designed to build brand awareness, foster consideration, or drive conversions—all from within the familiar Shopify interface. Let potential customers find and save products from your online store, bridging the gap between inspiration and purchase.

Pinterest is developed and maintained by PINTEREST inc.

Pinterest has an average rating of 4.6 out of 5 stars with 5977 reviews from Shopify stores.

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3. Google Reviews & Social Proof

Free plan available. Free trial available.

Captivating visitors with engaging content is essential for online retail success. This application streamlines the integration of diverse social media feeds and reviews into your store, allowing for seamless displays of TikTok, Facebook, YouTube, and Google Reviews. With an intuitive setup, users can effortlessly import testimony from multiple platforms, including Amazon and TripAdvisor, enhancing credibility and customer trust. Automatic real-time updates eliminate the hassle of manual additions, ensuring that your social display is always current and relevant. Take control of your online narrative by showcasing authentic feedback and dynamic social content. Drive conversions with an engaging storefront that resonates with potential buyers, creating an interactive shopping experience that captures attention.

Google Reviews & Social Proof is developed and maintained by ⭐ Tagembed ⭐.

Google Reviews & Social Proof has an average rating of 4.1 out of 5 stars with 30 reviews from Shopify stores.

Get the app

4. VA: Instagram Slider & Feed

Integrate Instagram photos into Shopify store

$4.99/month

Transform the way customers interact with your Shopify store by seamlessly integrating your Instagram feed. This application allows for an elegant display of photos and videos, making it simple for visitors to explore your brand's vibrant visual story.

Utilizing the shopping feature, merchants can effortlessly tag products in Instagram posts and stories, enabling easy access for customers to view and purchase featured items directly from your store. Whether products are showcased in captivating lifestyle images or engaging video content, this app fosters higher social engagement and drives traffic.

Designed for merchants of all skill levels, the intuitive setup process requires no coding knowledge, ensuring that anyone can elevate their online presence. Amp up brand visibility and create a more interactive shopping experience with this effortless social integration.

VA: Instagram Slider & Feed is developed and maintained by Vital Apps.

VA: Instagram Slider & Feed has an average rating of 3.6 out of 5 stars with 13 reviews from Shopify stores.

Get the app

5. Facebook & Instagram

Design and Manage your Shops on Facebook and Instagram

Free to install. Additional charges may apply.

Maximize visibility on prominent social platforms with seamless order and return management tools tailored for e-commerce. Effortlessly promote products with robust marketing functionalities, ensuring precision in targeting and engagement.

Connect with potential customers through a streamlined in-app shopping experience, simplifying their journey from discovery to checkout. Eligible products synchronize automatically with your social storefront, providing a unified inventory management system.

Create and manage compelling ads and shoppable posts directly within the platforms where your audience spends their time. Elevate brand presence and facilitate a smoother shopping journey, making it easier than ever to convert interest into sales.

Facebook & Instagram is developed and maintained by Meta.

Facebook & Instagram has an average rating of 4.3 out of 5 stars with 8742 reviews from Shopify stores.

Get the app

We hope you found this guide on the top social media apps for Shopify useful.

Did we miss an app you think should be included in this guide, please let us know!

Top Shopify social media apps FAQ

Which social media apps do I need for my Shopify store?

You’ll want to take advantage of the many social media apps and integrations available to make your Shopify store the best it can be. Every social media app highlighted in this article can help take your Shopify store to the next level! With that said, if you can't find what you're looking for in this guide, we recommend checking our comprehensive list of every Shopify social media app!

What is the best social media app for Shopify?

The Shopify App Store is always adding new apps, but by analyzing merchant reviews, average ratings, estimated install counts, pricing and other signals we've identified that Socialwidget ‑ Instagram Feed is one of the top Shopify social media apps available for merchants in 2024.

With that said, it’s not always the best idea to just go for the most popular app or our recommendations. Always look at how many Shopify stars the app has and what the reviews are saying about the app itself. Where possible, we highly recommend testing apps you are considering by leveraging free trials before commiting to any fixed monthly subscription costs.

Why do I need to install a Shopify social media app?

Whilst Shopify comes with a broad range of features and capabilities out of the box, many social media apps go above and beyond what Shopify can provide. Every store has unique requirements and a diverse range of apps are available to meet these needs.

How many social media apps are recommended for Shopify?

We recommend including atleast one social media app for your Shopify store if this type of app would be beneficial for your store. There are a lot of free options out there and some great social media apps that will help you run your business as smoothly as possible.

Can I build my own custom social media app for Shopify?

The short answer is yes ofcourse! Shopify provides a lot of great documentation to build social media apps.

The longer answer is that you should weigh up the upfront time, resources and costs of building a custom apps vs finding a social media app that handles the majority of your requirements for free or for a low monthly fee.

Ofcourse if you can't find a suitable social media Shopify app to meet your needs then it's definitely worth investigating what it would take to build the app of your dreams!