The best search engine optimization apps for Shopify in 2024

Written by

Adam Sturrock

Published on

May 7, 2024

Shopify, a popular eCommerce platform, hosts a vast number of online stores worldwide, capturing a significant share of the e-commerce market with its user-friendly interface and scalability for businesses of all sizes. As a go-to choice for individuals starting their online journey and established brands alike, Shopify offers a range of tools and features to enhance store performance and customer reach.

When it comes to optimizing your Shopify store for search engines in 2024, the right selection of SEO apps can make a substantial difference in driving organic traffic, improving visibility, and boosting sales. With a plethora of SEO apps available in the Shopify App Store, finding the best ones tailored to your store's needs is essential for maximizing growth and online success.

This guide is designed to assist Shopify merchants, from beginners seeking to improve their store's discoverability to experienced retailers aiming to dominate search engine rankings. The search engine optimization apps highlighted here are curated to cater to a wide range of Shopify stores, providing valuable insights and tools to stay ahead in the competitive online market.

Without further ado, let's explore the top search engine optimization apps for Shopify that can elevate your store's online presence and performance in 2024!

1. GoSEO: Products SEO Optimizer

Free plan available. Free trial available.

Elevate product visibility with clear insights into SEO performance. This tool enables Shopify merchants to evaluate and enhance product pages effortlessly, implementing suggestions aligned with the latest Google search algorithms. Content optimization transforms product listings into eye-catching, SEO-friendly descriptions that resonate with potential buyers, ultimately driving organic traffic and increasing sales. A streamlined one-click interface allows for easy integration of structured data, ensuring optimized link presentation in search engine results. With this tool, enhance your site’s discoverability and create compelling pages that not only attract visitors but convert them into loyal customers. Make the most of each product listing by harnessing the power of data-driven recommendations and structured SEO techniques. Unlock the full potential of your online store with thoughtful optimization that engages both customers and search engines alike.

GoSEO: Products SEO Optimizer is developed and maintained by Axel Hardy.

GoSEO: Products SEO Optimizer has an average rating of 4.9 out of 5 stars with 123 reviews from Shopify stores.

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2. G | translate

Free plan available. Free trial available.

Effortlessly communicate with a global audience by translating store content into various languages. This solution integrates customizable language selectors that seamlessly fit any storefront design. With automatic translations, retailers can promptly deliver multilingual experiences, while also having the option to refine text or request professional translation services for accuracy.

An intuitive in-context translation editor allows for real-time modifications directly on the webpage, making content updates simple and efficient. By ensuring products are indexed in multiple languages, the app enhances visibility on search engines, driving organic traffic through multilingual SEO optimization. Equip your store to engage diverse customers and expand market reach with ease.

G | translate is developed and maintained by GTranslate Inc.

G | translate has an average rating of 4.7 out of 5 stars with 1981 reviews from Shopify stores.

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3. Plug In SEO

Check for SEO issues easily in one dashboard.

From $29.99/month. Free trial available.

Elevate Your Store's Visibility

Effectively navigating the complexities of search engine optimization can transform an online store's performance. This powerful solution simplifies SEO management, offering a clear understanding of current standings and actionable pathways for improvement.

With a comprehensive suite of features, users can systematically identify and rectify site issues while tracking progress through detailed reports. The capabilities include rapid SEO optimization, thorough site audits, and customizable templates tailored for individual needs.

As your store's search rankings rise, expect a corresponding increase in conversions and page views, ultimately enhancing the customer experience. Unlock the potential for greater traffic and sales with this intuitive SEO management tool designed specifically for Shopify merchants.

Plug In SEO is developed and maintained by Plug in Useful.

Plug In SEO has an average rating of 4.7 out of 5 stars with 2583 reviews from Shopify stores.

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4. The AMP app

Speed up your page and boost your page rank through AMP. SEP

From $9.99/month. Free trial available.

Lightning-fast page loads can redefine your online presence, helping engage visitors and convert them into loyal customers. With optimized pages designed for speed, the web experience becomes seamless, encouraging shoppers to browse longer and discover more products.

High-performance loading times not only enhance user satisfaction but also elevate search engine rankings, making it easier for potential customers to access your site. By prioritizing speed, businesses can significantly reduce bounce rates, ensuring that visitors stay engaged and make informed purchasing decisions.

This solution transforms the user experience, maintaining customer interest even amidst competition. Streamlined navigation allows for easy browsing, while quick access to product pages simplifies decision-making, ultimately driving sales and fostering growth.

The AMP app is developed and maintained by Ampify Pte. Ltd..

The AMP app has an average rating of 4.7 out of 5 stars with 414 reviews from Shopify stores.

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5. AMP ‑ Shop Sheriff AMP Pages

AMP Google Dashboard for SEO and Page Speed on mobile phones

Free plan available. Free trial available.

Creating mobile-optimized pages that capture attention and drive engagement is crucial in today’s fast-paced online market. With a solution designed to align seamlessly with Shopify, this app utilizes the power of AMP (Accelerated Mobile Pages) technology to ensure that web pages are swiftly loaded and user-friendly on mobile devices. The intuitive page-builder enables users to craft stunning AMP pages effortlessly, backed by a wide array of integrations for enhanced versatility. When these pages are indexed, they contribute significantly to improving search engine visibility, aligning with Google’s stringent Core Web Vitals standards. Embrace a future where mobile experiences are not just functional but exceptionally fast and optimized for SEO. With quick loading times and reduced bounce rates, businesses can expect a noticeable improvement in customer satisfaction and retention. Unlock the potential of mobile browsing and watch as effortless navigation shapes the shopping experience. Optimize your Shopify store today with the leading solution for AMP pages.

AMP ‑ Shop Sheriff AMP Pages is developed and maintained by Shop Sheriff.

AMP ‑ Shop Sheriff AMP Pages has an average rating of 5 out of 5 stars with 527 reviews from Shopify stores.

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We hope you found this guide on the top search engine optimization apps for Shopify useful.

Did we miss an app you think should be included in this guide, please let us know!

Top Shopify search engine optimization apps FAQ

Which search engine optimization apps do I need for my Shopify store?

You’ll want to take advantage of the many search engine optimization apps and integrations available to make your Shopify store the best it can be. Every search engine optimization app highlighted in this article can help take your Shopify store to the next level! With that said, if you can't find what you're looking for in this guide, we recommend checking our comprehensive list of every Shopify search engine optimization app!

What is the best search engine optimization app for Shopify?

The Shopify App Store is always adding new apps, but by analyzing merchant reviews, average ratings, estimated install counts, pricing and other signals we've identified that GoSEO: Products SEO Optimizer is one of the top Shopify search engine optimization apps available for merchants in 2024.

With that said, it’s not always the best idea to just go for the most popular app or our recommendations. Always look at how many Shopify stars the app has and what the reviews are saying about the app itself. Where possible, we highly recommend testing apps you are considering by leveraging free trials before commiting to any fixed monthly subscription costs.

Why do I need to install a Shopify search engine optimization app?

Whilst Shopify comes with a broad range of features and capabilities out of the box, many search engine optimization apps go above and beyond what Shopify can provide. Every store has unique requirements and a diverse range of apps are available to meet these needs.

How many search engine optimization apps are recommended for Shopify?

We recommend including atleast one search engine optimization app for your Shopify store if this type of app would be beneficial for your store. There are a lot of free options out there and some great search engine optimization apps that will help you run your business as smoothly as possible.

Can I build my own custom search engine optimization app for Shopify?

The short answer is yes ofcourse! Shopify provides a lot of great documentation to build search engine optimization apps.

The longer answer is that you should weigh up the upfront time, resources and costs of building a custom apps vs finding a search engine optimization app that handles the majority of your requirements for free or for a low monthly fee.

Ofcourse if you can't find a suitable search engine optimization Shopify app to meet your needs then it's definitely worth investigating what it would take to build the app of your dreams!