The best retargeting ad apps for Shopify in 2024

Written by

Adam Sturrock

Published on

May 19, 2024

Shopify hosts a vast array of apps designed to enhance the marketing efforts of online stores. With the ever-increasing competition in the e-commerce arena, retargeting ad apps have become indispensable tools for Shopify merchants in 2024. These apps are instrumental in reaching potential customers who have shown interest in products but have not made a purchase yet.

Retargeting ad apps empower Shopify store owners to reconnect with visitors who have browsed their store and viewed specific products. By displaying targeted ads to these potential customers as they browse other websites or social media platforms, merchants can significantly increase their chances of converting these leads into paying customers.

Choosing the best retargeting ad apps for Shopify is crucial for maximizing ad effectiveness, optimizing ad spend, and ultimately boosting sales and revenue. The right retargeting ad apps can help Shopify store owners create personalized and strategic advertising campaigns that resonate with their target audience, driving higher engagement and conversions.

Whether you are new to Shopify or a seasoned e-commerce entrepreneur looking to optimize your marketing strategies, selecting the ideal retargeting ad apps can make a substantial difference in your store's success. In this guide, we will explore some of the top retargeting ad apps for Shopify in 2024, tailored to meet the diverse needs and objectives of Shopify merchants across different industries and scales.

1. ∞ Facebook Pixel ‑Tiktok Pixel

Server Side Tracking by using Conversion API Facebook

Free plan available. Free trial available.

Access unparalleled tracking capabilities with a solution designed for marketing professionals. This app enables the seamless installation of multiple pixel codes, including Facebook, TikTok, and Pinterest, ensuring a comprehensive analytics framework for your Shopify store.

Utilizing unlimited server-side tracking, it effectively navigates around conversion tracking challenges resulting from recent updates like iOS 14 restrictions. This feature not only simplifies data management but also enhances the accuracy of event tracking, leading to improved ad performance.

Additionally, the integration goes beyond the common pixels, encompassing tags from Snapchat and Twitter, thus enriching your marketing landscape. With a strong emphasis on compliance, it helps ensure adherence to global privacy regulations like GDPR, providing peace of mind while optimizing targeting efforts.

∞ Facebook Pixel ‑Tiktok Pixel is developed and maintained by infinitecommerce.io.

∞ Facebook Pixel ‑Tiktok Pixel has an average rating of 5 out of 5 stars with 673 reviews from Shopify stores.

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2. AdRoll Marketing & Advertising

Free to install

Transform the way customers engage with your store through advanced retargeting capabilities designed to bring back those elusive visitors. This app harnesses powerful machine learning algorithms and rich consumer data to craft personalized advertisements that resonate with users across their preferred online platforms.

By showcasing dynamic product imagery that reflects individual browsing behavior, merchants can effectively reconnect with potential buyers who may have left without completing their purchase. The straightforward installation allows for campaign creation within minutes, ensuring that businesses can launch targeted marketing strategies without extensive effort.

Empower your brand with the ability to retarget shoppers seamlessly, reminding them of the items they loved while ensuring they receive tailored recommendations at every turn. Drive higher conversion rates and keep your audience engaged with sophisticated ad placements that work where they do.

AdRoll Marketing & Advertising is developed and maintained by AdRoll.

AdRoll Marketing & Advertising has an average rating of 4 out of 5 stars with 495 reviews from Shopify stores.

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3. Omega Facebook Pixel Ad Report

install-facebook-pixel-without-manual-codes

Free plan available. Free trial available.

Unlock the potential of every advertising dollar with unparalleled tracking capabilities tailored for precise conversion measurement. This app integrates seamlessly with Facebook Pixel and Conversion API, enabling comprehensive signal capture that informs strategic marketing decisions and enhances retargeting efforts.

By leveraging advanced UTM parameters, gain valuable insights into buyer behavior and campaign performance, facilitating informed adjustments for superior Return on Ad Spend (ROAS). Effortlessly sync catalogs and feeds to uphold optimal feed quality across all Facebook ad placements, ensuring that your products reach the right audience at the right time.

Whether analyzing customer interactions or refining your ad strategy, this tool provides the data-driven approach necessary to elevate your digital marketing game. Experience the clarity of actionable insights and harness the power of data for your e-commerce success.

Omega Facebook Pixel Ad Report is developed and maintained by Omega.

Omega Facebook Pixel Ad Report has an average rating of 5 out of 5 stars with 1543 reviews from Shopify stores.

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4. OnePixel Facebook Pixel,TikTok

Free plan available. Free trial available.

Streamline the complexities of pixel tracking with a solution designed for ultimate clarity and efficiency. This app enables the effortless installation and management of multiple pixels across various platforms such as Facebook, TikTok, Google, and more, all from a single dashboard.

Benefit from advanced Conversion-API tracking that circumvents challenges posed by iOS updates and ad blockers, ensuring no valuable data slips through the cracks. This capability not only simplifies data collection but also strengthens your advertising strategies, allowing for data-driven decisions that can significantly improve ad performance.

Experience the time-saving feature of automatic audience segmentation for Facebook ads, allowing for well-targeted campaigns with minimal manual effort. Maximize your return on ad spend by leveraging insightful analytics and audience insights to refine your approach with precision.

OnePixel Facebook Pixel,TikTok is developed and maintained by OneCommerce.

OnePixel Facebook Pixel,TikTok has an average rating of 4.7 out of 5 stars with 217 reviews from Shopify stores.

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5. Google, Facebook & Insta Ads

Facebook, Instagram, Google Ads with sixads

From $29.99/month

Streamlining the advertising journey for Shopify entrepreneurs, this automated advertising platform simplifies the setup and management of campaigns across Facebook, Instagram, and Google. The focus is on saving time and maximizing return on ad spend (ROAS) for growing businesses.

Utilizing advanced algorithms, the solution features a straightforward interface that enables users to launch effective ad campaigns quickly. PPC experts add an extra layer of support, reducing the anxiety often associated with digital advertising, allowing store owners to focus on what truly matters—growing their business.

This adaptable tool caters specifically to the unique needs of smaller, expanding Shopify stores, ensuring an efficient and effective approach to online advertising. Experience the ease of aligning advertising strategies with business goals while accessing valuable insights that inform ongoing campaign enhancements.

Google, Facebook & Insta Ads is developed and maintained by sixads.

Google, Facebook & Insta Ads has an average rating of 4.6 out of 5 stars with 3464 reviews from Shopify stores.

Get the app

We hope you found this guide on the top retargeting ad apps for Shopify useful.

Did we miss an app you think should be included in this guide, please let us know!

Top Shopify retargeting ad apps FAQ

Which retargeting ad apps do I need for my Shopify store?

You’ll want to take advantage of the many retargeting ad apps and integrations available to make your Shopify store the best it can be. Every retargeting ad app highlighted in this article can help take your Shopify store to the next level! With that said, if you can't find what you're looking for in this guide, we recommend checking our comprehensive list of every Shopify retargeting ad app!

What is the best retargeting ad app for Shopify?

The Shopify App Store is always adding new apps, but by analyzing merchant reviews, average ratings, estimated install counts, pricing and other signals we've identified that ∞ Facebook Pixel ‑Tiktok Pixel is one of the top Shopify retargeting ad apps available for merchants in 2024.

With that said, it’s not always the best idea to just go for the most popular app or our recommendations. Always look at how many Shopify stars the app has and what the reviews are saying about the app itself. Where possible, we highly recommend testing apps you are considering by leveraging free trials before commiting to any fixed monthly subscription costs.

Why do I need to install a Shopify retargeting ad app?

Whilst Shopify comes with a broad range of features and capabilities out of the box, many retargeting ad apps go above and beyond what Shopify can provide. Every store has unique requirements and a diverse range of apps are available to meet these needs.

How many retargeting ad apps are recommended for Shopify?

We recommend including atleast one retargeting ad app for your Shopify store if this type of app would be beneficial for your store. There are a lot of free options out there and some great retargeting ad apps that will help you run your business as smoothly as possible.

Can I build my own custom retargeting ad app for Shopify?

The short answer is yes ofcourse! Shopify provides a lot of great documentation to build retargeting ad apps.

The longer answer is that you should weigh up the upfront time, resources and costs of building a custom apps vs finding a retargeting ad app that handles the majority of your requirements for free or for a low monthly fee.

Ofcourse if you can't find a suitable retargeting ad Shopify app to meet your needs then it's definitely worth investigating what it would take to build the app of your dreams!