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The best retargeting ad apps for Shopify in 2024

Written by
Adam Sturrock
Published on
May 19, 2024

Shopify hosts a vast array of apps designed to enhance the marketing efforts of online stores. With the ever-increasing competition in the e-commerce arena, retargeting ad apps have become indispensable tools for Shopify merchants in 2024. These apps are instrumental in reaching potential customers who have shown interest in products but have not made a purchase yet.

Retargeting ad apps empower Shopify store owners to reconnect with visitors who have browsed their store and viewed specific products. By displaying targeted ads to these potential customers as they browse other websites or social media platforms, merchants can significantly increase their chances of converting these leads into paying customers.

Choosing the best retargeting ad apps for Shopify is crucial for maximizing ad effectiveness, optimizing ad spend, and ultimately boosting sales and revenue. The right retargeting ad apps can help Shopify store owners create personalized and strategic advertising campaigns that resonate with their target audience, driving higher engagement and conversions.

Whether you are new to Shopify or a seasoned e-commerce entrepreneur looking to optimize your marketing strategies, selecting the ideal retargeting ad apps can make a substantial difference in your store's success. In this guide, we will explore some of the top retargeting ad apps for Shopify in 2024, tailored to meet the diverse needs and objectives of Shopify merchants across different industries and scales.

#1 Shopify App Award

1. ∞ Facebook Pixel ‑Tiktok Pixel

∞ Facebook Pixel ‑Tiktok Pixel∞ Facebook Pixel ‑Tiktok PixelServer Side Tracking by using Conversion API Facebook∞ Facebook Pixel ‑Tiktok Pixel∞ Facebook Pixel ‑Tiktok PixelServer Side Tracking by using Conversion API Facebook

Free plan available. Free trial available.

Efficiently manage comprehensive tracking across multiple platforms with a solution that installs various pixel codes, including Facebook, TikTok, Meta, Snapchat, and Pinterest. This application empowers merchants by enabling limitless server-side tracking, ensuring robust data collection that mitigates any compliance issues arising from recent changes such as iOS 14 restrictions. Optimize advertising insights and performance with seamless integration of popular tags, all while ensuring compliance with GDPR regulations. The convenience of managing multiple tracking codes from a single interface eliminates the hassle of individual installations and updates, simplifying your marketing analytics process. Leverage advanced capabilities to improve tracking accuracy and gain a clear understanding of customer behavior. By utilizing this tool, Shopify merchants can enhance their advertising strategies, overcoming common pitfalls associated with conventional tracking methods. Achieve unparalleled precision in ad performance, driving growth with actionable insights tailored to a diverse digital landscape.

∞ Facebook Pixel ‑Tiktok Pixel is developed and maintained by infinitecommerce.io.

∞ Facebook Pixel ‑Tiktok Pixel has an average rating of 5 out of 5 stars with 725 reviews from Shopify stores.

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#2 Shopify App Award

2. AdRoll Marketing & Advertising

AdRoll Marketing & AdvertisingAdRoll Marketing & AdvertisingExamples of Display, Native & Video AdsAdRoll Marketing & AdvertisingAdRoll Marketing & AdvertisingExamples of Display, Native & Video Ads

Free to install

Retargeting campaigns significantly increase conversion rates by re-engaging potential customers who showed interest but did not complete their purchase. This app delivers a seamless experience by leveraging years of accumulated data and advanced machine learning algorithms, effectively targeting both prospective and existing customers on preferred online platforms, including popular websites and social media. With this solution, users can craft instant retargeting ads featuring dynamic visuals of products previously viewed by the customers, ensuring messages remain relevant and enticing. Setting up your initial campaign takes just a few minutes, allowing for quick implementation and immediate impact on sales performance. By utilizing straightforward analytics and insights, merchants can monitor engagement and optimize strategies in real time, ensuring an adaptive approach to consumer behavior. This retargeting solution transforms fleeting interest into repeat visits and purchases.

Re-engage your audience effortlessly and convert intention into action.

AdRoll Marketing & Advertising is developed and maintained by AdRoll.

AdRoll Marketing & Advertising has an average rating of 4.2 out of 5 stars with 515 reviews from Shopify stores.

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#3 Shopify App Award

3. Omega Facebook Pixel Ad Report

Omega Facebook Pixel Ad ReportOmega Facebook Pixel Ad Reportinstall-facebook-pixel-without-manual-codesOmega Facebook Pixel Ad ReportOmega Facebook Pixel Ad Reportinstall-facebook-pixel-without-manual-codes

Free plan available. Free trial available.

Transform advertising strategies with expert tracking that prioritizes conversion insights and return on ad spend. This tool captures every key signal through seamless integration with Facebook Pixel and Conversion API, enabling precise understanding of customer behavior.

Retarget users effectively by leveraging advanced analytics that reveal the nuances of buyer journeys. The ability to synchronize catalogs and manage feeds not only enhances visibility on Facebook Ads but also ensures that feed quality is optimized for the best performance.

With easy-to-use features for UTM parameter integration, tracking campaign performance becomes a breeze. Gain actionable insights into every aspect of your advertising efforts and make informed decisions that drive sales growth and engagement.

A comprehensive solution awaits those looking to elevate their advertising efficiency without the complexity, aligning every campaign step with measurable results.

Omega Facebook Pixel Ad Report is developed and maintained by Omega.

Omega Facebook Pixel Ad Report has an average rating of 4.9 out of 5 stars with 1717 reviews from Shopify stores.

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4. α OnePixel: Facebook Pixel API

α OnePixel: Facebook Pixel APIα OnePixel: Facebook Pixel APISeamless pixel integrationα OnePixel: Facebook Pixel APIα OnePixel: Facebook Pixel APISeamless pixel integration

Free plan available. Free trial available.

Optimize advertising efforts with seamless pixel management that allows for a wide range of integrations with major platforms including Facebook, TikTok, Google, Snapchat, Twitter, Microsoft, and Pinterest. This responsive tool enables easy setup and installation of multiple pixels, streamlining the process for merchants who wish to enhance their ad tracking capabilities.

Advanced Conversion-API tracking ensures that valuable data is gathered even when encountering iOS 14 restrictions or ad blockers, safeguarding campaign effectiveness. By generating highly-segmented audience lists for Facebook ads instantly, time is saved while precision targeting is achieved, ensuring ads reach the right eyes at the right time.

Elevate ad campaign performance with smart pixel solutions that provide accurate insights, allowing for refined strategies and increased return on ad spend. This efficient tool stands out as a must-have for merchants looking to maximize their advertising potential and stay ahead in the competitive digital landscape.

α OnePixel: Facebook Pixel API is developed and maintained by OneCommerce.

α OnePixel: Facebook Pixel API has an average rating of 4.7 out of 5 stars with 231 reviews from Shopify stores.

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5. Sixads advertising automation

α OnePixel: Facebook Pixel APISixads advertising automationFacebook, Instagram, Google Ads with sixadsα OnePixel: Facebook Pixel APISixads advertising automationFacebook, Instagram, Google Ads with sixads

From $29.99/month

Unlock the potential of digital advertising with a streamlined approach that simplifies ad management across major platforms like Facebook, Instagram, and Google. Designed specifically for Shopify merchants, this tool empowers growth-driven stores to create impactful advertising campaigns efficiently and effectively.

With a user-friendly interface and the guidance of seasoned PPC experts, advertisers can craft and launch targeted ads without the usual complexity. Campaign setup is swift, allowing business owners to focus more on scaling their brands rather than navigating intricate ad systems.

Maximize return on ad spend while minimizing time spent managing campaigns. The automated advertising engine adapts to optimize performance, ensuring that resources are allocated where they can drive the best results, effectively transforming ad performance into a reliable engine for growth.

Sixads advertising automation is developed and maintained by sixads.

Sixads advertising automation has an average rating of 4.6 out of 5 stars with 3464 reviews from Shopify stores.

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We hope you found this guide on the top retargeting ad apps for Shopify useful.

Did we miss an app you think should be included in this guide, please let us know!

Top Shopify retargeting ad apps FAQ

Which retargeting ad apps do I need for my Shopify store?

You’ll want to take advantage of the many retargeting ad apps and integrations available to make your Shopify store the best it can be. Every retargeting ad app highlighted in this article can help take your Shopify store to the next level! With that said, if you can't find what you're looking for in this guide, we recommend checking our comprehensive list of every Shopify retargeting ad app!

What is the best retargeting ad app for Shopify?

The Shopify App Store is always adding new apps, but by analyzing merchant reviews, average ratings, estimated install counts, pricing and other signals we've identified that ∞ Facebook Pixel ‑Tiktok Pixel is one of the top Shopify retargeting ad apps available for merchants in 2024.

With that said, it’s not always the best idea to just go for the most popular app or our recommendations. Always look at how many Shopify stars the app has and what the reviews are saying about the app itself. Where possible, we highly recommend testing apps you are considering by leveraging free trials before commiting to any fixed monthly subscription costs.

Why do I need to install a Shopify retargeting ad app?

Whilst Shopify comes with a broad range of features and capabilities out of the box, many retargeting ad apps go above and beyond what Shopify can provide. Every store has unique requirements and a diverse range of apps are available to meet these needs.

How many retargeting ad apps are recommended for Shopify?

We recommend including atleast one retargeting ad app for your Shopify store if this type of app would be beneficial for your store. There are a lot of free options out there and some great retargeting ad apps that will help you run your business as smoothly as possible.

Can I build my own custom retargeting ad app for Shopify?

The short answer is yes ofcourse! Shopify provides a lot of great documentation to build retargeting ad apps.

The longer answer is that you should weigh up the upfront time, resources and costs of building a custom apps vs finding a retargeting ad app that handles the majority of your requirements for free or for a low monthly fee.

Ofcourse if you can't find a suitable retargeting ad Shopify app to meet your needs then it's definitely worth investigating what it would take to build the app of your dreams!

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