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The best retargeting ad apps for Shopify in 2024

Written by
Adam Sturrock
Published on
May 19, 2024

Shopify hosts a vast array of apps designed to enhance the marketing efforts of online stores. With the ever-increasing competition in the e-commerce arena, retargeting ad apps have become indispensable tools for Shopify merchants in 2024. These apps are instrumental in reaching potential customers who have shown interest in products but have not made a purchase yet.

Retargeting ad apps empower Shopify store owners to reconnect with visitors who have browsed their store and viewed specific products. By displaying targeted ads to these potential customers as they browse other websites or social media platforms, merchants can significantly increase their chances of converting these leads into paying customers.

Choosing the best retargeting ad apps for Shopify is crucial for maximizing ad effectiveness, optimizing ad spend, and ultimately boosting sales and revenue. The right retargeting ad apps can help Shopify store owners create personalized and strategic advertising campaigns that resonate with their target audience, driving higher engagement and conversions.

Whether you are new to Shopify or a seasoned e-commerce entrepreneur looking to optimize your marketing strategies, selecting the ideal retargeting ad apps can make a substantial difference in your store's success. In this guide, we will explore some of the top retargeting ad apps for Shopify in 2024, tailored to meet the diverse needs and objectives of Shopify merchants across different industries and scales.

#1 Shopify App Award

1. ∞ Facebook Pixel ‑Tiktok Pixel

∞ Facebook Pixel ‑Tiktok Pixel∞ Facebook Pixel ‑Tiktok PixelServer Side Tracking by using Conversion API Facebook∞ Facebook Pixel ‑Tiktok Pixel∞ Facebook Pixel ‑Tiktok PixelServer Side Tracking by using Conversion API Facebook

Free plan available. Free trial available.

The ability to gain insights into customer behaviors and preferences is crucial for informed decision-making. This advanced tracking solution enables seamless integration of multiple pixel codes from platforms such as Facebook, TikTok, Meta, Snapchat, and Pinterest, all while offering unlimited server-side tracking capabilities. By harnessing server-side event tracking, users can effectively navigate conversion tracking challenges presented by recent iOS updates, ensuring flawless data capture. Precise installation and management of pixel codes lead to more reliable advertising performance, optimizing campaigns without the usual headaches. Additionally, compliance with GDPR regulations is seamlessly integrated, providing peace of mind for merchants focused on privacy and data protection. With rich features designed to simplify multi-platform advertising management, this solution empowers merchants to fully capitalize on their marketing strategies while gaining deep insights into customer interactions.

∞ Facebook Pixel ‑Tiktok Pixel is developed and maintained by infinitecommerce.io.

∞ Facebook Pixel ‑Tiktok Pixel has an average rating of 5 out of 5 stars with 704 reviews from Shopify stores.

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#2 Shopify App Award

2. AdRoll Marketing & Advertising

AdRoll Marketing & AdvertisingAdRoll Marketing & AdvertisingExamples of Display, Native & Video AdsAdRoll Marketing & AdvertisingAdRoll Marketing & AdvertisingExamples of Display, Native & Video Ads

Free to install

Reengaging potential customers is essential in today’s competitive e-commerce landscape. This application strategically targets visitors who didn’t complete their purchases, effectively guiding them back to the store across their favorite platforms. By leveraging a decade's worth of data and sophisticated machine learning, this solution tailors ads dynamically featuring products previously browsed by customers.

The straightforward setup allows merchants to launch their first retargeting campaign in mere minutes. With personalized messaging and eye-catching visuals, shoppers are reminded of products they showed interest in, enhancing the likelihood of conversion. Optimize ad placements across websites, mobile applications, and social networks effortlessly, ensuring the right customers receive tailored advertisements at the right moment.

Transform browsing behavior into sales, cultivating lasting customer relationships with an automated, intelligent marketing strategy.

AdRoll Marketing & Advertising is developed and maintained by AdRoll.

AdRoll Marketing & Advertising has an average rating of 4.1 out of 5 stars with 498 reviews from Shopify stores.

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#3 Shopify App Award

3. Omega Facebook Pixel Ad Report

Omega Facebook Pixel Ad ReportOmega Facebook Pixel Ad Reportinstall-facebook-pixel-without-manual-codesOmega Facebook Pixel Ad ReportOmega Facebook Pixel Ad Reportinstall-facebook-pixel-without-manual-codes

Free plan available. Free trial available.

Transform how advertising data is harnessed with sophisticated tracking capabilities that ensure no conversion slips through the cracks. This solution leverages Facebook Pixel along with the Conversion API to provide a detailed understanding of consumer behavior and retargeting strategies.

Gain powerful insights into advertising campaigns through precise UTM tracking, enabling the identification of what resonates with your audience and optimizing return on ad spend (ROAS). Catalogs and feeds are easily synced and managed, ensuring exceptional feed quality that drives successful Facebook Ads performance.

With a user-friendly interface, this tool simplifies the process of monitoring and analyzing ads, paving the way for data-driven decisions that lead to improved marketing outcomes. Elevate advertising strategies and witness a measurable difference in how the market engages with your brand.

Omega Facebook Pixel Ad Report is developed and maintained by Omega.

Omega Facebook Pixel Ad Report has an average rating of 5 out of 5 stars with 1634 reviews from Shopify stores.

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4. OnePixel Facebook Pixel,TikTok

OnePixel Facebook Pixel,TikTokOnePixel Facebook Pixel,TikTokSeamless pixel integrationOnePixel Facebook Pixel,TikTokOnePixel Facebook Pixel,TikTokSeamless pixel integration

Free plan available. Free trial available.

Maximizing advertising efficiency requires a blend of precise tracking and agile management. This app simplifies the complex landscape of digital marketing by allowing the integration of multiple pixel sources. Quickly set up and manage pixels from platforms like Facebook, TikTok, Google, Snapchat, Twitter, Microsoft, and Pinterest with just a few clicks. A standout feature includes Conversion-API tracking, designed to provide data continuity amidst changes like iOS 14 updates and ad blockers, ensuring comprehensive analytics capture. Users save valuable time through instant creation of highly-segmented audience lists for Facebook ads, facilitating targeted marketing efforts. Perfect for merchants aiming to streamline their ad strategy and optimize return on ad spend, this solution transforms pixel data into actionable insights, promoting enhanced campaign performance and greater profitability.

OnePixel Facebook Pixel,TikTok is developed and maintained by OneCommerce.

OnePixel Facebook Pixel,TikTok has an average rating of 4.7 out of 5 stars with 225 reviews from Shopify stores.

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5. Sixads advertising automation

OnePixel Facebook Pixel,TikTokSixads advertising automationFacebook, Instagram, Google Ads with sixadsOnePixel Facebook Pixel,TikTokSixads advertising automationFacebook, Instagram, Google Ads with sixads

From $29.99/month

Streamline ad management with a sophisticated automation platform designed for Shopify merchants seeking to optimize return on ad spend. This tool simplifies the process of creating and managing advertisements on leading social media and search engine platforms, including Facebook, Instagram, and Google.

The user-friendly interface and automated features minimize the complexities typically associated with digital advertising. With powerful capabilities, merchants can quickly launch and monitor ad campaigns, backed by expert insights tailored for the unique needs of growing businesses. Benefit from data-driven strategies that allow for timely adjustments, ensuring campaigns remain aligned with market trends.

Reduce time spent on manual tasks and embrace a more effective approach to online advertising. Rely on proven techniques that allow any entrepreneur to harness the full potential of their marketing efforts without feeling overwhelmed by the process.

Sixads advertising automation is developed and maintained by sixads.

Sixads advertising automation has an average rating of 4.6 out of 5 stars with 3464 reviews from Shopify stores.

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We hope you found this guide on the top retargeting ad apps for Shopify useful.

Did we miss an app you think should be included in this guide, please let us know!

Top Shopify retargeting ad apps FAQ

Which retargeting ad apps do I need for my Shopify store?

You’ll want to take advantage of the many retargeting ad apps and integrations available to make your Shopify store the best it can be. Every retargeting ad app highlighted in this article can help take your Shopify store to the next level! With that said, if you can't find what you're looking for in this guide, we recommend checking our comprehensive list of every Shopify retargeting ad app!

What is the best retargeting ad app for Shopify?

The Shopify App Store is always adding new apps, but by analyzing merchant reviews, average ratings, estimated install counts, pricing and other signals we've identified that ∞ Facebook Pixel ‑Tiktok Pixel is one of the top Shopify retargeting ad apps available for merchants in 2024.

With that said, it’s not always the best idea to just go for the most popular app or our recommendations. Always look at how many Shopify stars the app has and what the reviews are saying about the app itself. Where possible, we highly recommend testing apps you are considering by leveraging free trials before commiting to any fixed monthly subscription costs.

Why do I need to install a Shopify retargeting ad app?

Whilst Shopify comes with a broad range of features and capabilities out of the box, many retargeting ad apps go above and beyond what Shopify can provide. Every store has unique requirements and a diverse range of apps are available to meet these needs.

How many retargeting ad apps are recommended for Shopify?

We recommend including atleast one retargeting ad app for your Shopify store if this type of app would be beneficial for your store. There are a lot of free options out there and some great retargeting ad apps that will help you run your business as smoothly as possible.

Can I build my own custom retargeting ad app for Shopify?

The short answer is yes ofcourse! Shopify provides a lot of great documentation to build retargeting ad apps.

The longer answer is that you should weigh up the upfront time, resources and costs of building a custom apps vs finding a retargeting ad app that handles the majority of your requirements for free or for a low monthly fee.

Ofcourse if you can't find a suitable retargeting ad Shopify app to meet your needs then it's definitely worth investigating what it would take to build the app of your dreams!

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