The best product variant apps for Shopify in 2024

Written by

Adam Sturrock

Published on

May 19, 2024

Shopify hosts a vast array of apps designed to enhance and streamline the operations of e-commerce stores, catering to over 2 million active users globally. Whether you're a budding entrepreneur starting your first online store or an established brand looking to expand, Shopify offers a range of tools to meet your business needs.

When it comes to managing product variants on your Shopify store, having the right apps at your disposal can make a world of difference. Product variant apps are essential for organizing and displaying different options such as sizes, colors, and styles, providing a seamless shopping experience for your customers.

With the myriad of product variant apps available on the platform, choosing the best ones for your Shopify store can be a game-changer in terms of optimizing your store's functionality and boosting sales. The right product variant apps can help you easily showcase your product variations, simplify inventory management, and improve overall user experience.

From simple and user-friendly apps ideal for beginners to more advanced solutions tailored for larger businesses, the selection of product variant apps for Shopify is vast and varied. Whether you're looking to streamline your store's backend processes or create a more engaging shopping experience, investing in the right product variant apps is key to staying ahead in the competitive e-commerce landscape.

In this guide, we'll explore some of the best product variant apps available for Shopify in 2024, highlighting their key features and benefits to help you make an informed decision for your online store.

1. Infinite Product Options

Give your shoppers a personalized shopping experience.

$12.99/month. Free trial available.

Unlock a realm of customization for each of your products, empowering customers to make their selections personal. This app enables merchants to seamlessly incorporate diverse option fields directly onto product pages, including text inputs, dropdown menus, color swatches, radio buttons, date pickers, and more. Utilizing these versatile features enhances shopper engagement, allowing for tailored experiences that can elevate conversion rates. Additionally, bundling add-on products with custom options enables effective upselling, creating opportunities for increased revenue. Incorporating functionality such as gift-wrapping surcharges or expedited processing fees is a breeze, ensuring that every unique request is met effortlessly. Transform the shopping process into a bespoke experience, setting your store apart in a competitive marketplace. Explore the potential of product personalization and watch as customer satisfaction flourishes and sales grow.

Infinite Product Options is developed and maintained by ShopPad Inc..

Infinite Product Options has an average rating of 4.8 out of 5 stars with 3988 reviews from Shopify stores.

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2. King Product Options & Variant

Price: Free

Create a shopping environment where customization reigns supreme. This app empowers merchants to offer an extensive array of product options, allowing customers to craft their bespoke items effortlessly. With the innovative option template functionality, managing and organizing selections becomes a seamless experience, ensuring every unique request is met with precision. Compatible with modern shopping features like drawer carts and 'buy now' buttons, this solution streamlines the purchasing process while enhancing user engagement. Sellers can effortlessly attract diverse customer preferences by presenting limitless variations, ultimately driving higher conversion rates. By inviting customers to personalize their purchases, the potential to elevate average order value and overall satisfaction grows significantly.

Facilitate unlimited product customization.
Streamlined management through option templates.
Optimized for advanced shopping features including drawer carts.

Transform your product offerings into a canvas for creativity and watch sales flourish.

King Product Options & Variant is developed and maintained by Ymq.

King Product Options & Variant has an average rating of 4.8 out of 5 stars with 817 reviews from Shopify stores.

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3. VO Product Options & Variants

Shopify product options app, Variants Options

Free plan available. Free trial available.

Unlock the power of customization with a versatile tool designed to elevate product presentation and enhance buyer engagement. This solution integrates seamlessly into your store, allowing merchants to present an array of options for each product, featuring color swatches, text fields, and multi-select functionalities.

Utilizing advanced conditional logic, users can create tailored experiences that meet specific customer needs. Add surcharges or implement monogramming features for personalization alongside pricing adjustments—all in one streamlined setup. The comprehensive variant picker enables endless combinations, empowering customers to tailor their selections to fit their preferences.

This all-in-one product configurator is perfect for complex inventory, offering unmatched adaptability for visual and textual product attributes. Create a shopping experience that reflects the uniqueness of each customer and fosters brand loyalty.

VO Product Options & Variants is developed and maintained by Relentless Apps.

VO Product Options & Variants has an average rating of 4.6 out of 5 stars with 1067 reviews from Shopify stores.

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4. Globo Product Options, Variant

Free plan available. Free trial available.

Transform the shopping experience by offering endless customization possibilities. This tool enables merchants to create an unlimited array of product options, far surpassing the typical Shopify limit of 100 variants. Shoppers can seamlessly design personalized products tailored to their preferences, which cultivates a deeper connection and satisfaction with their purchases. Set specific option bundles for various products and watch as customers willingly invest in unique customizations. This capability not only enhances the shopping journey but also significantly drives your revenue. Utilizing the app is straightforward, making it easy to integrate and implement customized options across your product line. Elevate your storefront with a solution that prioritizes customer satisfaction and personalization, ultimately leading to increased sales and a loyal customer base. Create an engaging and memorable shopping environment with tailored offerings that distinguish your brand from competitors.

Globo Product Options, Variant is developed and maintained by Globo.io.

Globo Product Options, Variant has an average rating of 4.9 out of 5 stars with 3030 reviews from Shopify stores.

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5. PC ‑ Product Options

Unlimited product options fields with Shopify Product Customizer

Free plan available. Free trial available.

Transform the approach to product offerings with the power of unlimited customization options. This tool caters to diverse needs, allowing merchants to implement additional product variants seamlessly, whether it's engraving on jewelry or selecting preferred textures.

Customizability extends far beyond basic variants, facilitating the inclusion of image and color swatches, as well as fields for file uploads. Each product gets tailored to individual customer desires, fostering deeper engagement and satisfaction.

Furthermore, the capability to implement strategic up-charges for personalized options provides an opportunity for revenue enhancement. Merchants can effectively capitalize on uniqueness and creativity, driving additional sales while catering to specific customer preferences.

This solution is more than just a customization tool; it establishes a robust framework for adaptable inventory, ensuring that every product can resonate with its intended audience.

PC ‑ Product Options is developed and maintained by Product Customizer.

PC ‑ Product Options has an average rating of 4.8 out of 5 stars with 1796 reviews from Shopify stores.

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We hope you found this guide on the top product variant apps for Shopify useful.

Did we miss an app you think should be included in this guide, please let us know!

Top Shopify product variant apps FAQ

Which product variant apps do I need for my Shopify store?

You’ll want to take advantage of the many product variant apps and integrations available to make your Shopify store the best it can be. Every product variant app highlighted in this article can help take your Shopify store to the next level! With that said, if you can't find what you're looking for in this guide, we recommend checking our comprehensive list of every Shopify product variant app!

What is the best product variant app for Shopify?

The Shopify App Store is always adding new apps, but by analyzing merchant reviews, average ratings, estimated install counts, pricing and other signals we've identified that Infinite Product Options is one of the top Shopify product variant apps available for merchants in 2024.

With that said, it’s not always the best idea to just go for the most popular app or our recommendations. Always look at how many Shopify stars the app has and what the reviews are saying about the app itself. Where possible, we highly recommend testing apps you are considering by leveraging free trials before commiting to any fixed monthly subscription costs.

Why do I need to install a Shopify product variant app?

Whilst Shopify comes with a broad range of features and capabilities out of the box, many product variant apps go above and beyond what Shopify can provide. Every store has unique requirements and a diverse range of apps are available to meet these needs.

How many product variant apps are recommended for Shopify?

We recommend including atleast one product variant app for your Shopify store if this type of app would be beneficial for your store. There are a lot of free options out there and some great product variant apps that will help you run your business as smoothly as possible.

Can I build my own custom product variant app for Shopify?

The short answer is yes ofcourse! Shopify provides a lot of great documentation to build product variant apps.

The longer answer is that you should weigh up the upfront time, resources and costs of building a custom apps vs finding a product variant app that handles the majority of your requirements for free or for a low monthly fee.

Ofcourse if you can't find a suitable product variant Shopify app to meet your needs then it's definitely worth investigating what it would take to build the app of your dreams!