The best product feed apps for Shopify in 2024

Written by

Adam Sturrock

Published on

December 4, 2024

Shopify, a popular e-commerce platform, hosts a vast number of merchants worldwide, catering to a wide range of needs and business sizes. Known for its user-friendly interface and scalability, Shopify has become a top choice for both newcomers and established brands looking to establish a strong online presence.

When it comes to managing and growing an online store, utilizing effective product feed apps can make a significant difference in reaching and engaging with customers. With the ever-evolving e-commerce market, choosing the right product feed apps for your Shopify store is essential to staying competitive and maximizing sales.

In this guide, we will explore some of the best product feed apps available for Shopify in 2024, offering valuable features and functionalities to help merchants optimize their product listings and reach a wider audience. Whether you are a small business or a large enterprise, finding the right product feed app can streamline your operations and drive success in the digital marketplace.

Join us as we highlight the top product feed apps for Shopify that are poised to enhance your online store's performance and boost your bottom line in the upcoming year!

1. OrderLegend Google Order Boost

How the app works to drive your store more orders, risk-free

Free to install. Free trial available.

Effortlessly navigate the complexities of online advertising with a solution designed to streamline exposure on Google Shopping. This tool automates the synchronization of your Shopify catalog with Google, creating a seamless connection between your products and a broader audience. With a dedicated approach, it establishes your Google Merchant Centre and Ads account, managing optimized campaigns without the need for upfront investment from your side. Leverage this innovative setup to enhance visibility while retaining the flexibility to run parallel ad campaigns independently. The result is a hassle-free opportunity to increase traffic and drive orders to your store—ideal for merchants eager to expand their reach. A user-friendly interface allows for effortless operation, putting the power of sophisticated marketing in the hands of store owners, enabling growth with minimal effort. Unlock the potential of automated Google Shopping ads today.

OrderLegend Google Order Boost is developed and maintained by Order Legend Ltd.

OrderLegend Google Order Boost has an average rating of 4.8 out of 5 stars with 75 reviews from Shopify stores.

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2. Wixpa Google Shopping Feed

Free plan available. Free trial available.

Transform the way product visibility is managed across leading advertising platforms with an advanced data feed solution. This app simplifies the creation of comprehensive product feeds tailored for multiple marketplaces such as Google Merchant Center, Facebook, Pinterest, and more. Experience seamless integration that dynamically synchronizes your inventory, ensuring accurate real-time updates. The user-friendly interface enables merchants to effortlessly craft and manage XML feeds while optimizing product listings to maximize discoverability. Advanced features include Gtin synchronization and local inventory ads, designed to enhance product visibility across Google and YouTube. Whether you're looking to streamline advertising efforts or improve data accuracy, this app provides the tools needed for effective online marketing. With a focus on scalability and efficiency, merchants can confidently expand their reach and engage a wider audience through strategic ad placements that drive sales. Embrace a straightforward approach to e-commerce advertising that pushes your business forward.

Wixpa Google Shopping Feed is developed and maintained by 🚀 Wixpa LTD.

Wixpa Google Shopping Feed has an average rating of 5 out of 5 stars with 464 reviews from Shopify stores.

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3. Koongo: Sell on Marketplaces

pinterest, facebook, google shopping, amazon, ebay, miinto, bol,

From $24/month. Free trial available.

Growing a business across various sales channels requires a reliable solution to streamline marketplace integrations. Manual updates and compliance with diverse product specifications can often prove daunting for merchants. This tool simplifies the complexities of managing product listings on multiple marketplaces. It facilitates seamless product data synchronization, ensuring that stock levels and order information are consistently updated in real-time. With intuitive data feed management capabilities, users can effortlessly create and manage listings across different platforms, reducing the risk of overselling and inaccuracies. Expand your reach and discover new customer bases without the usual headaches of multi-channel selling. This solution empowers merchants to simplify marketplace operations, enabling a more efficient online presence. Unlock the potential of selling across various digital arenas while maintaining the integrity of product data. Elevate the online shopping experience by providing potential customers with accurate, timely, and compelling product listings tailored to the specifications of various marketplaces.

Koongo: Sell on Marketplaces is developed and maintained by Koongo.

Koongo: Sell on Marketplaces has an average rating of 4.6 out of 5 stars with 145 reviews from Shopify stores.

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4. Universal Product Feed

From $10/month. Free trial available.

Streamline product marketing across various social platforms with robust feed creation capabilities tailored for Facebook, Google, Snapchat, and TikTok. This application empowers merchants to develop specific product feeds that perfectly align with desired target audiences, enhancing reach and engagement. Customization options allow for the selection or exclusion of individual collections, ensuring a focused advertising approach that resonates with both existing customers and new prospects.

With a wealth of segmentation features, merchants can leverage precise data to curate advertisements that speak directly to user interests. The result is a tailored shopping experience that not only simplifies product management but also elevates performance metrics across multiple channels. Drive effective re-marketing campaigns and witness improved attribution of sales through strategically designed feeds.

Universal Product Feed is developed and maintained by ADEX360 LTD.

Universal Product Feed has an average rating of 5 out of 5 stars with 18 reviews from Shopify stores.

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5. Simprosys Google Shopping Feed

Robust Filtering & Bulk Editing Options to resolve Item Issues.

From $4.99/month. Free trial available.

Reach a wider audience effortlessly with a comprehensive product feed submission solution. This tool facilitates seamless integrations with Google Shopping, Facebook Shops, and Pinterest Ads, among others, ensuring your products are visible across multiple platforms.

The app simplifies the creation and management of Performance Max Campaigns for both Google Ads and Microsoft Ads, allowing for a streamlined approach to advertising. With built-in conversion tracking and dynamic remarketing tagging, users can effectively monitor performance and refine strategies to maximize impact.

Additionally, the integration of Google Analytics 4 provides valuable insights into user interactions, while the Consent Mode setup ensures compliance with privacy regulations. Transform your marketing efforts with an efficient and user-friendly feed management solution.

Simprosys Google Shopping Feed is developed and maintained by Simprosys InfoMedia.

Simprosys Google Shopping Feed has an average rating of 4.9 out of 5 stars with 6577 reviews from Shopify stores.

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We hope you found this guide on the top product feed apps for Shopify useful.

Did we miss an app you think should be included in this guide, please let us know!

Top Shopify product feed apps FAQ

Which product feed apps do I need for my Shopify store?

You’ll want to take advantage of the many product feed apps and integrations available to make your Shopify store the best it can be. Every product feed app highlighted in this article can help take your Shopify store to the next level! With that said, if you can't find what you're looking for in this guide, we recommend checking our comprehensive list of every Shopify product feed app!

What is the best product feed app for Shopify?

The Shopify App Store is always adding new apps, but by analyzing merchant reviews, average ratings, estimated install counts, pricing and other signals we've identified that OrderLegend Google Order Boost is one of the top Shopify product feed apps available for merchants in 2024.

With that said, it’s not always the best idea to just go for the most popular app or our recommendations. Always look at how many Shopify stars the app has and what the reviews are saying about the app itself. Where possible, we highly recommend testing apps you are considering by leveraging free trials before commiting to any fixed monthly subscription costs.

Why do I need to install a Shopify product feed app?

Whilst Shopify comes with a broad range of features and capabilities out of the box, many product feed apps go above and beyond what Shopify can provide. Every store has unique requirements and a diverse range of apps are available to meet these needs.

How many product feed apps are recommended for Shopify?

We recommend including atleast one product feed app for your Shopify store if this type of app would be beneficial for your store. There are a lot of free options out there and some great product feed apps that will help you run your business as smoothly as possible.

Can I build my own custom product feed app for Shopify?

The short answer is yes ofcourse! Shopify provides a lot of great documentation to build product feed apps.

The longer answer is that you should weigh up the upfront time, resources and costs of building a custom apps vs finding a product feed app that handles the majority of your requirements for free or for a low monthly fee.

Ofcourse if you can't find a suitable product feed Shopify app to meet your needs then it's definitely worth investigating what it would take to build the app of your dreams!