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The best online marketplace apps for Shopify in 2024

Written by
Adam Sturrock
Published on
May 19, 2024

Shopify, the popular e-commerce platform, hosts over 2 million active stores, making up a significant portion of the e-commerce market. From small startups to established brands, Shopify caters to a diverse range of merchants, offering accessibility for beginners and scalability for larger enterprises.

With a plethora of both free and paid templates available, Shopify helps reduce development costs for store owners. In addition, there are numerous Shopify agencies and experts who can assist with various requirements, serving as a valuable resource for those who may not have an in-house team.

However, among the 7,000+ Shopify apps accessible, selecting the right online marketplace apps is crucial for business growth and operational efficiency. The choice of marketplace apps can greatly impact a Shopify store's management and growth trajectory.

This guide has been created with novice eCommerce store owners to ambitious Shopify businesses in mind. The online marketplace apps recommended here are beneficial for medium to large Shopify stores looking to stay ahead of the competition in 2024.

Let's explore our top picks for the best online marketplace apps for Shopify!

#1 Shopify App Award

1. Wixpa Google Shopping Feed

Wixpa Google Shopping FeedWixpa Google Shopping Feedmulti feed for google shopping shopifyWixpa Google Shopping FeedWixpa Google Shopping Feedmulti feed for google shopping shopify

Free plan available. Free trial available.

Transform product visibility across multiple platforms with an advanced data feed solution designed for seamless integration. This tool empowers Shopify merchants to create and manage product feeds for an array of advertising platforms, including Google Merchant Center, Facebook, Pinterest, and more, all from a centralized interface.

Automate the process of generating XML feeds, significantly reducing manual effort and minimizing errors. Features such as synchronization with local inventory ads and GTIN support ensure that merchants stay compliant and competitive, driving qualified traffic to their products.

With real-time updates and comprehensive analytics, users can track performance effectively and make data-driven decisions without hassle. Elevate online presence and ensure products reach potential customers efficiently across all major digital marketing channels.

Wixpa Google Shopping Feed is developed and maintained by Wixpa LTD.

Wixpa Google Shopping Feed has an average rating of 5 out of 5 stars with 412 reviews from Shopify stores.

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#2 Shopify App Award

2. Koongo: Sell on Marketplaces

Koongo: Sell on MarketplacesKoongo: Sell on Marketplacespinterest, facebook, google shopping, amazon, ebay, miinto, bol,Koongo: Sell on MarketplacesKoongo: Sell on Marketplacespinterest, facebook, google shopping, amazon, ebay, miinto, bol,

From $24/month. Free trial available.

Navigating marketplace sales can present significant challenges, from complex data specifications to the need for timely stock updates. A robust solution simplifies product listing, ensuring that merchants can effectively synchronize their inventory and orders across various platforms.

This tool stands out by offering seamless integration capabilities, enabling users to manage data feeds effortlessly. With the ability to connect to multiple marketplaces and advertising channels, sellers can maximize reach and visibility. Real-time updates ensure that inventory levels are consistently accurate, fostering a smooth shopping experience for customers.

Drastically reduce the time spent on listing products while maintaining compliance with diverse marketplace requirements. This solution empowers merchants to capitalize on every sales opportunity without the overwhelming complexity typically associated with multi-channel selling.

Koongo: Sell on Marketplaces is developed and maintained by Koongo.

Koongo: Sell on Marketplaces has an average rating of 4.6 out of 5 stars with 144 reviews from Shopify stores.

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#3 Shopify App Award

3. Amazon, eBay, Etsy โ€” Salestio

Amazon, eBay,  Etsy โ€” SalestioAmazon, eBay,  Etsy โ€” SalestioMain FeaturesAmazon, eBay,  Etsy โ€” SalestioAmazon, eBay,  Etsy โ€” SalestioMain Features

Free to install. Free trial available.

Effortlessly connect to top online marketplaces without hassle. This tool revolutionizes e-commerce operations by enabling Shopify merchants to export products directly to Amazon, eBay, and Etsy from an intuitive interface. With customizable options for pricing and quantities, there is no compromise on control.ย 

Maintain perfect inventory alignment with automatic updates for order imports, stock levels, and pricing. With extensive access, including 16 marketplaces on Amazon and 22 on eBay, every seller can maximize their reach and ensure accurate product visibility.ย 

No need to navigate complex integrations; simply set it up and watch your sales sync seamlessly across platforms. This solution is designed not just for efficiency, but also for empowering merchants with the flexibility needed in todayโ€™s competitive market landscape.

Amazon, eBay, Etsy โ€” Salestio is developed and maintained by Jetlic.

Amazon, eBay, Etsy โ€” Salestio has an average rating of 4.6 out of 5 stars with 82 reviews from Shopify stores.

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4. Simprosys Google Shopping Feed

Simprosys Google Shopping FeedSimprosys Google Shopping FeedRobust Filtering Options - Simprosys Google Shopping FeedSimprosys Google Shopping FeedSimprosys Google Shopping FeedRobust Filtering Options - Simprosys Google Shopping Feed

From $4.99/month. Free trial available.

Maximize online visibility with seamless product feed management tailored for numerous platforms, including Google Shopping, Facebook Shop, and Pinterest Ads. This tool simplifies the process of submitting product listings, enabling merchants to sink their teeth into market potential across various channels without the hassle of managing feeds separately. Effortlessly create and administer performance-driven campaigns like Google Ads Performance Max and Microsoft Ads Smart Shopping, all while monitoring key metrics with conversion tracking and dynamic remarketing tagging. The integration with Google Analytics 4 facilitates data-driven decision-making, allowing businesses to optimize their strategies effectively. Stay compliant with Google Consent Mode V2, ensuring a smooth user experience while meeting privacy standards. This app is designed to empower Shopify merchants with tools that streamline operations and enhance advertising efforts, making it an indispensable resource for successful online commerce.

Simprosys Google Shopping Feed is developed and maintained by Simprosys InfoMedia.

Simprosys Google Shopping Feed has an average rating of 4.9 out of 5 stars with 6369 reviews from Shopify stores.

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5. TikTok

Simprosys Google Shopping FeedTikTokGet started today and discover TikTok success storiesSimprosys Google Shopping FeedTikTokGet started today and discover TikTok success stories

Free to install. Additional charges may apply.

Engaging with a vibrant audience has never been more direct. This app provides a seamless connection to consumers who are not only browsing but are actively seeking to make purchases, as highlighted by the trend #TikTokMadeMeBuyIt. The solution empowers Shopify merchants to craft targeted ad campaigns that resonate with the TikTok community.

Efficiently synchronize your product catalog to showcase offerings in an engaging manner through in-feed videos and dedicated Shop tabs. Amplify sales opportunities via LIVE broadcasts, allowing real-time interactions that deepen customer connections. The combination of eye-catching visuals and strategic placements drives user engagement, turning casual viewers into loyal customers.

With this tool, merchants can tap into a lucrative marketplace, transforming creative content into tangible sales. Revolutionize the shopping experience by integrating an essential social platform into the e-commerce strategy.

TikTok is developed and maintained by TikTok Inc..

TikTok has an average rating of 4.8 out of 5 stars with 26029 reviews from Shopify stores.

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We hope you found this guide on the top online marketplace apps for Shopify useful.

Did we miss an app you think should be included in this guide, please let us know!

Top Shopify online marketplace apps FAQ

Which online marketplace apps do I need for my Shopify store?

Youโ€™ll want to take advantage of the many online marketplace apps and integrations available to make your Shopify store the best it can be. Every online marketplace app highlighted in this article can help take your Shopify store to the next level! With that said, if you can't find what you're looking for in this guide, we recommend checking our comprehensive list of every Shopify online marketplace app!

What is the best online marketplace app for Shopify?

The Shopify App Store is always adding new apps, but by analyzing merchant reviews, average ratings, estimated install counts, pricing and other signals we've identified that Wixpa Google Shopping Feed is one of the top Shopify online marketplace apps available for merchants in 2024.

With that said, itโ€™s not always the best idea to just go for the most popular app or our recommendations. Always look at how many Shopify stars the app has and what the reviews are saying about the app itself. Where possible, we highly recommend testing apps you are considering by leveraging free trials before commiting to any fixed monthly subscription costs.

Why do I need to install a Shopify online marketplace app?

Whilst Shopify comes with a broad range of features and capabilities out of the box, many online marketplace apps go above and beyond what Shopify can provide. Every store has unique requirements and a diverse range of apps are available to meet these needs.

How many online marketplace apps are recommended for Shopify?

We recommend including atleast one online marketplace app for your Shopify store if this type of app would be beneficial for your store. There are a lot of free options out there and some great online marketplace apps that will help you run your business as smoothly as possible.

Can I build my own custom online marketplace app for Shopify?

The short answer is yes ofcourse! Shopify provides a lot of great documentation to build online marketplace apps.

The longer answer is that you should weigh up the upfront time, resources and costs of building a custom apps vs finding a online marketplace app that handles the majority of your requirements for free or for a low monthly fee.

Ofcourse if you can't find a suitable online marketplace Shopify app to meet your needs then it's definitely worth investigating what it would take to build the app of your dreams!

Contents

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