The best online marketplace apps for Shopify in 2024

Written by

Adam Sturrock

Published on

May 19, 2024

Shopify, the popular e-commerce platform, hosts over 2 million active stores, making up a significant portion of the e-commerce market. From small startups to established brands, Shopify caters to a diverse range of merchants, offering accessibility for beginners and scalability for larger enterprises.

With a plethora of both free and paid templates available, Shopify helps reduce development costs for store owners. In addition, there are numerous Shopify agencies and experts who can assist with various requirements, serving as a valuable resource for those who may not have an in-house team.

However, among the 7,000+ Shopify apps accessible, selecting the right online marketplace apps is crucial for business growth and operational efficiency. The choice of marketplace apps can greatly impact a Shopify store's management and growth trajectory.

This guide has been created with novice eCommerce store owners to ambitious Shopify businesses in mind. The online marketplace apps recommended here are beneficial for medium to large Shopify stores looking to stay ahead of the competition in 2024.

Let's explore our top picks for the best online marketplace apps for Shopify!

1. Wixpa Google Shopping Feed

Free plan available. Free trial available.

Streamline product visibility across leading advertising platforms with an efficient data feed solution designed for e-commerce success. Generate multi-product feeds seamlessly for Google Merchant Center, Facebook, Pinterest, and more, ensuring your items reach the right audience.

This app simplifies the creation of XML feeds that sync effortlessly with Google Shopping, enhancing product listings on platforms like YouTube and Bing Shopping. Tailored feeding options allow for local inventory visibility and optimization to maximize engagement.

Real-time updates ensure your product data stays current, reducing manual effort and minimizing errors. With watch functionality for feed performance, merchants can monitor their data feeds and adjust strategies to improve ROI. Elevate advertising effectiveness with precision-targeted campaigns that drive traffic and sales.

Wixpa Google Shopping Feed is developed and maintained by Wixpa LTD.

Wixpa Google Shopping Feed has an average rating of 5 out of 5 stars with 435 reviews from Shopify stores.

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2. Koongo: Sell on Marketplaces

pinterest, facebook, google shopping, amazon, ebay, miinto, bol,

From $24/month. Free trial available.

Growing a business across various sales channels requires a reliable solution to streamline marketplace integrations. Manual updates and compliance with diverse product specifications can often prove daunting for merchants. This tool simplifies the complexities of managing product listings on multiple marketplaces. It facilitates seamless product data synchronization, ensuring that stock levels and order information are consistently updated in real-time. With intuitive data feed management capabilities, users can effortlessly create and manage listings across different platforms, reducing the risk of overselling and inaccuracies. Expand your reach and discover new customer bases without the usual headaches of multi-channel selling. This solution empowers merchants to simplify marketplace operations, enabling a more efficient online presence. Unlock the potential of selling across various digital arenas while maintaining the integrity of product data. Elevate the online shopping experience by providing potential customers with accurate, timely, and compelling product listings tailored to the specifications of various marketplaces.

Koongo: Sell on Marketplaces is developed and maintained by Koongo.

Koongo: Sell on Marketplaces has an average rating of 4.6 out of 5 stars with 144 reviews from Shopify stores.

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3. Amazon, eBay, Etsy — Salestio

Free to install. Free trial available.

Effortlessly expand your market reach by exporting products to leading platforms like Amazon, eBay, and Etsy directly from your Shopify interface. This solution provides robust flexibility, allowing complete customization for pricing and stock quantities to suit diverse sales strategies. Order synchronization is seamless, ensuring accurate fulfillment and real-time updates on inventory levels, so managing your stock is worry-free. The custom price template feature enables strategic pricing adjustments tailored for individual marketplaces, enhancing market competitiveness. With access to an extensive network of 16 Amazon and 22 eBay marketplaces, merchants can tap into broader consumer bases without the hassle of multiple logins. Streamlining operations has never been more straightforward, empowering sellers to focus on what matters most—growing their business. Explore new horizons with a user-friendly interface designed specifically for Shopify merchants.

Amazon, eBay, Etsy — Salestio is developed and maintained by Jetlic.

Amazon, eBay, Etsy — Salestio has an average rating of 4.6 out of 5 stars with 83 reviews from Shopify stores.

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4. Simprosys Google Shopping Feed

Robust Filtering Options - Simprosys Google Shopping Feed

From $4.99/month. Free trial available.

Unlock seamless integration for your product listings across major digital platforms with this comprehensive feed submission tool. Authenticated connections to Google Shopping, Free Listings, Facebook Shop, and more, enable effortless management of your product visibility. Efficiently orchestrate Google Ads and Microsoft Ads Performance Max campaigns with intuitive campaign creation and management capabilities. This ensures your products reach the right audience at the right time, while simplified conversion tracking maximizes the return on advertising spend. Integration of Google Analytics 4 tracking elevates the analytic capabilities, enabling merchants to monitor performance metrics and make data-informed decisions. Additionally, the app includes robust support for Consent Mode, ensuring compliance with privacy regulations. With fully automated updates for changes in inventory or product listings, maintain accuracy across all platforms and drive effective marketing strategies effortlessly. Optimize your online presence and streamline your advertising efforts with an indispensable tool that adapts to your growth.

Simprosys Google Shopping Feed is developed and maintained by Simprosys InfoMedia.

Simprosys Google Shopping Feed has an average rating of 4.9 out of 5 stars with 6431 reviews from Shopify stores.

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5. TikTok

Get started today and discover TikTok success stories

Free to install. Additional charges may apply.

Reach a vibrant community of shoppers who thrive on trend-driven content. By synchronizing product listings from Shopify to a popular social platform, merchants can seamlessly showcase their offerings to a captivated audience. This integration empowers businesses to tap into high-conversion marketing opportunities, turning window shoppers into committed buyers. Utilize advanced analytics to gauge consumer trends and tailor campaigns to resonate with the audience's interests. With effortless product tagging, engaging video formats, and compelling ads, crafting a captivating shopping experience becomes second nature. Expand brand visibility and leverage the power of user-generated content for authentic storytelling. Make every interaction count by engaging with users where they spend their time. Transform social engagement into tangible sales growth, fostering a loyal customer base ready to embrace your brand. Elevate marketing strategies and embrace the future of commerce with a solution tailored for those ready to thrive in an increasingly interactive marketplace.

TikTok is developed and maintained by TikTok Inc..

TikTok has an average rating of 4.8 out of 5 stars with 27727 reviews from Shopify stores.

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We hope you found this guide on the top online marketplace apps for Shopify useful.

Did we miss an app you think should be included in this guide, please let us know!

Top Shopify online marketplace apps FAQ

Which online marketplace apps do I need for my Shopify store?

You’ll want to take advantage of the many online marketplace apps and integrations available to make your Shopify store the best it can be. Every online marketplace app highlighted in this article can help take your Shopify store to the next level! With that said, if you can't find what you're looking for in this guide, we recommend checking our comprehensive list of every Shopify online marketplace app!

What is the best online marketplace app for Shopify?

The Shopify App Store is always adding new apps, but by analyzing merchant reviews, average ratings, estimated install counts, pricing and other signals we've identified that Wixpa Google Shopping Feed is one of the top Shopify online marketplace apps available for merchants in 2024.

With that said, it’s not always the best idea to just go for the most popular app or our recommendations. Always look at how many Shopify stars the app has and what the reviews are saying about the app itself. Where possible, we highly recommend testing apps you are considering by leveraging free trials before commiting to any fixed monthly subscription costs.

Why do I need to install a Shopify online marketplace app?

Whilst Shopify comes with a broad range of features and capabilities out of the box, many online marketplace apps go above and beyond what Shopify can provide. Every store has unique requirements and a diverse range of apps are available to meet these needs.

How many online marketplace apps are recommended for Shopify?

We recommend including atleast one online marketplace app for your Shopify store if this type of app would be beneficial for your store. There are a lot of free options out there and some great online marketplace apps that will help you run your business as smoothly as possible.

Can I build my own custom online marketplace app for Shopify?

The short answer is yes ofcourse! Shopify provides a lot of great documentation to build online marketplace apps.

The longer answer is that you should weigh up the upfront time, resources and costs of building a custom apps vs finding a online marketplace app that handles the majority of your requirements for free or for a low monthly fee.

Ofcourse if you can't find a suitable online marketplace Shopify app to meet your needs then it's definitely worth investigating what it would take to build the app of your dreams!