The best online marketplace apps for Shopify in 2024

Written by

Adam Sturrock

Published on

May 19, 2024

Shopify, the popular e-commerce platform, hosts over 2 million active stores, making up a significant portion of the e-commerce market. From small startups to established brands, Shopify caters to a diverse range of merchants, offering accessibility for beginners and scalability for larger enterprises.

With a plethora of both free and paid templates available, Shopify helps reduce development costs for store owners. In addition, there are numerous Shopify agencies and experts who can assist with various requirements, serving as a valuable resource for those who may not have an in-house team.

However, among the 7,000+ Shopify apps accessible, selecting the right online marketplace apps is crucial for business growth and operational efficiency. The choice of marketplace apps can greatly impact a Shopify store's management and growth trajectory.

This guide has been created with novice eCommerce store owners to ambitious Shopify businesses in mind. The online marketplace apps recommended here are beneficial for medium to large Shopify stores looking to stay ahead of the competition in 2024.

Let's explore our top picks for the best online marketplace apps for Shopify!

1. Wixpa Google Shopping Feed

Free plan available. Free trial available.

Transform the way product visibility is managed across leading advertising platforms with an advanced data feed solution. This app simplifies the creation of comprehensive product feeds tailored for multiple marketplaces such as Google Merchant Center, Facebook, Pinterest, and more. Experience seamless integration that dynamically synchronizes your inventory, ensuring accurate real-time updates. The user-friendly interface enables merchants to effortlessly craft and manage XML feeds while optimizing product listings to maximize discoverability. Advanced features include Gtin synchronization and local inventory ads, designed to enhance product visibility across Google and YouTube. Whether you're looking to streamline advertising efforts or improve data accuracy, this app provides the tools needed for effective online marketing. With a focus on scalability and efficiency, merchants can confidently expand their reach and engage a wider audience through strategic ad placements that drive sales. Embrace a straightforward approach to e-commerce advertising that pushes your business forward.

Wixpa Google Shopping Feed is developed and maintained by 🚀 Wixpa LTD.

Wixpa Google Shopping Feed has an average rating of 5 out of 5 stars with 464 reviews from Shopify stores.

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2. Koongo: Sell on Marketplaces

pinterest, facebook, google shopping, amazon, ebay, miinto, bol,

From $24/month. Free trial available.

Growing a business across various sales channels requires a reliable solution to streamline marketplace integrations. Manual updates and compliance with diverse product specifications can often prove daunting for merchants. This tool simplifies the complexities of managing product listings on multiple marketplaces. It facilitates seamless product data synchronization, ensuring that stock levels and order information are consistently updated in real-time. With intuitive data feed management capabilities, users can effortlessly create and manage listings across different platforms, reducing the risk of overselling and inaccuracies. Expand your reach and discover new customer bases without the usual headaches of multi-channel selling. This solution empowers merchants to simplify marketplace operations, enabling a more efficient online presence. Unlock the potential of selling across various digital arenas while maintaining the integrity of product data. Elevate the online shopping experience by providing potential customers with accurate, timely, and compelling product listings tailored to the specifications of various marketplaces.

Koongo: Sell on Marketplaces is developed and maintained by Koongo.

Koongo: Sell on Marketplaces has an average rating of 4.6 out of 5 stars with 145 reviews from Shopify stores.

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3. Amazon, eBay, Etsy — Salestio

Free to install. Free trial available.

Effortlessly expand your market reach by exporting products to leading platforms like Amazon, eBay, and Etsy directly from your Shopify interface. This solution provides robust flexibility, allowing complete customization for pricing and stock quantities to suit diverse sales strategies. Order synchronization is seamless, ensuring accurate fulfillment and real-time updates on inventory levels, so managing your stock is worry-free. The custom price template feature enables strategic pricing adjustments tailored for individual marketplaces, enhancing market competitiveness. With access to an extensive network of 16 Amazon and 22 eBay marketplaces, merchants can tap into broader consumer bases without the hassle of multiple logins. Streamlining operations has never been more straightforward, empowering sellers to focus on what matters most—growing their business. Explore new horizons with a user-friendly interface designed specifically for Shopify merchants.

Amazon, eBay, Etsy — Salestio is developed and maintained by Jetlic.

Amazon, eBay, Etsy — Salestio has an average rating of 4.6 out of 5 stars with 83 reviews from Shopify stores.

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4. Simprosys Google Shopping Feed

Robust Filtering & Bulk Editing Options to resolve Item Issues.

From $4.99/month. Free trial available.

Reach a wider audience effortlessly with a comprehensive product feed submission solution. This tool facilitates seamless integrations with Google Shopping, Facebook Shops, and Pinterest Ads, among others, ensuring your products are visible across multiple platforms.

The app simplifies the creation and management of Performance Max Campaigns for both Google Ads and Microsoft Ads, allowing for a streamlined approach to advertising. With built-in conversion tracking and dynamic remarketing tagging, users can effectively monitor performance and refine strategies to maximize impact.

Additionally, the integration of Google Analytics 4 provides valuable insights into user interactions, while the Consent Mode setup ensures compliance with privacy regulations. Transform your marketing efforts with an efficient and user-friendly feed management solution.

Simprosys Google Shopping Feed is developed and maintained by Simprosys InfoMedia.

Simprosys Google Shopping Feed has an average rating of 4.9 out of 5 stars with 6577 reviews from Shopify stores.

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5. TikTok

Get started today and discover TikTok success stories

Free to install. Additional charges may apply.

Engage a vibrant community that thrives on creativity and trends. This tool enables seamless integration between Shopify and TikTok, allowing merchants to showcase their unique products to a captivated audience. By capitalizing on viral movements like #TikTokMadeMeBuyIt, products can gain visibility and convert casual viewers into dedicated customers. Effortlessly sync your catalog to keep your inventory updated and showcase your offerings in exciting formats. Utilize TikTok’s advertising capabilities to reach a diverse and engaged audience, unlocking opportunities for brand storytelling and customer connections. Easily track performance with insightful analytics, helping to refine marketing strategies and maximize return on investment. Elevate your brand presence on a platform known for its fast-paced trends and powerful community engagement, paving the way for authentic interactions and increased sales. Start connecting with social commerce consumers and watch your business thrive in new and engaging ways.

TikTok is developed and maintained by TikTok Inc..

TikTok has an average rating of 4.8 out of 5 stars with 28187 reviews from Shopify stores.

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We hope you found this guide on the top online marketplace apps for Shopify useful.

Did we miss an app you think should be included in this guide, please let us know!

Top Shopify online marketplace apps FAQ

Which online marketplace apps do I need for my Shopify store?

You’ll want to take advantage of the many online marketplace apps and integrations available to make your Shopify store the best it can be. Every online marketplace app highlighted in this article can help take your Shopify store to the next level! With that said, if you can't find what you're looking for in this guide, we recommend checking our comprehensive list of every Shopify online marketplace app!

What is the best online marketplace app for Shopify?

The Shopify App Store is always adding new apps, but by analyzing merchant reviews, average ratings, estimated install counts, pricing and other signals we've identified that Wixpa Google Shopping Feed is one of the top Shopify online marketplace apps available for merchants in 2024.

With that said, it’s not always the best idea to just go for the most popular app or our recommendations. Always look at how many Shopify stars the app has and what the reviews are saying about the app itself. Where possible, we highly recommend testing apps you are considering by leveraging free trials before commiting to any fixed monthly subscription costs.

Why do I need to install a Shopify online marketplace app?

Whilst Shopify comes with a broad range of features and capabilities out of the box, many online marketplace apps go above and beyond what Shopify can provide. Every store has unique requirements and a diverse range of apps are available to meet these needs.

How many online marketplace apps are recommended for Shopify?

We recommend including atleast one online marketplace app for your Shopify store if this type of app would be beneficial for your store. There are a lot of free options out there and some great online marketplace apps that will help you run your business as smoothly as possible.

Can I build my own custom online marketplace app for Shopify?

The short answer is yes ofcourse! Shopify provides a lot of great documentation to build online marketplace apps.

The longer answer is that you should weigh up the upfront time, resources and costs of building a custom apps vs finding a online marketplace app that handles the majority of your requirements for free or for a low monthly fee.

Ofcourse if you can't find a suitable online marketplace Shopify app to meet your needs then it's definitely worth investigating what it would take to build the app of your dreams!