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The best marketing apps for Shopify in 2024

Written by
Adam Sturrock
Published on
June 20, 2024

Shopify is a popular e-commerce platform with a vast user base, catering to a wide range of merchants from various industries. With the ever-evolving digital marketing trends, having the right marketing apps can make a significant difference in the success of a Shopify store. In the competitive online market of 2024, utilizing effective marketing tools is essential to stand out and attract customers.

Given the plethora of marketing apps available on the Shopify marketplace, selecting the ones that best suit your business needs can be a daunting task. The right marketing apps can help drive traffic, increase conversions, and boost overall revenue for your online store. Whether you are a novice seller or a seasoned entrepreneur, having access to the best marketing apps can give you a competitive edge in the fast-paced e-commerce landscape.

This comprehensive guide is designed to assist Shopify merchants in identifying the top marketing apps that can propel their businesses to new heights in 2024. From email marketing and social media tools to SEO optimization and affiliate programs, the right marketing apps can streamline your marketing efforts and help you achieve your business goals.

Join us as we explore the best marketing apps for Shopify in 2024, and discover how these powerful tools can revolutionize the way you promote and grow your online store.

#1 Shopify App Award

1. Spin To Win by Secomapp

Spin To Win by SecomappSpin To Win by Secomappspin on frontendSpin To Win by SecomappSpin To Win by Secomappspin on frontend

Free plan available. Free trial available.

Elevate customer engagement with an interactive spin wheel that captivates visitors while effortlessly building your email list. This tool facilitates instant pop-up creation, allowing merchants to capture leads and enhance visitor retention in just a few clicks. Designed with user-friendliness in mind, the customizable pop-up offers a game-like experience that entices users to interact, thereby increasing conversion rates. Tailor the rewards, whether discounts, freebies, or exclusive content, to keep your audience intrigued and returning for more. Furthermore, comprehensive analytics provide insights into customer behavior and campaign effectiveness, empowering strategic decision-making. Strengthen brand loyalty and maintain a vibrant connection with your audience, transforming casual visitors into dedicated customers, all while keeping your site bustling and engaging.

Spin To Win by Secomapp is developed and maintained by Secomapp.

Spin To Win by Secomapp has an average rating of 4.5 out of 5 stars with 1214 reviews from Shopify stores.

Get the app
#2 Shopify App Award

2. Zotabox Social Sharing Buttons

Zotabox Social Sharing ButtonsZotabox Social Sharing ButtonsDisplay OptionsZotabox Social Sharing ButtonsZotabox Social Sharing ButtonsDisplay Options

Price: Free

Transform the way your audience interacts with your brand by integrating a versatile array of social sharing and messaging buttons. This solution empowers merchants to seamlessly integrate over 20 social icons, including Facebook, Twitter, Pinterest, and Instagram, to drive engagement and foster a community around their products.

Beyond offering customizable social icons, this tool enables instant connection through popular messaging platforms such as WhatsApp, Messenger, and Telegram. Merchants can enhance user experience by adding features like QR code generation for quick access, ensuring a streamlined connection to varied social channels.

Regular updates introduce new platforms, keeping your offerings contemporary. By utilizing this app, merchants can effectively increase visibility, enhance follower numbers, and leverage social media for greater interaction and customer loyalty.

Zotabox Social Sharing Buttons is developed and maintained by Zotabox.

Zotabox Social Sharing Buttons has an average rating of 4.8 out of 5 stars with 601 reviews from Shopify stores.

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#3 Shopify App Award

3. Messenger Chatbot Marketing

Messenger Chatbot MarketingMessenger Chatbot MarketingAuto chat and sales bot on Facebook MessengerMessenger Chatbot MarketingMessenger Chatbot MarketingAuto chat and sales bot on Facebook Messenger

Free plan available. Free trial available.

Maximize customer engagement with a streamlined messaging solution that operates seamlessly through Messenger. This tool allows merchants to provide instant answers to frequently asked questions, covering essential topics like payment options, shipping details, return policies, and order tracking.

By automating responses, businesses can eliminate long wait times and ensure potential customers receive the information they need promptly. This not only leads to increased customer satisfaction but also free up valuable time for staff to focus on more complex inquiries.

Designed specifically for e-commerce, this messaging assistant integrates easily with existing Shopify stores, empowering merchants to enhance their communication strategy. Experience a shift in customer interaction that leads to higher conversion rates and a more efficient support process.

Messenger Chatbot Marketing is developed and maintained by Akohub.

Messenger Chatbot Marketing has an average rating of 5 out of 5 stars with 4 reviews from Shopify stores.

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4. A Product Finder Quiz

A Product Finder QuizA Product Finder QuizYour HomeA Product Finder QuizA Product Finder QuizYour Home

From $30/month. Free trial available.

Transform the shopping experience with a solution that tailors product recommendations through engaging quizzes. This intuitive tool guides customers to their ideal purchases based on their preferences, creating a smooth and personalized sales journey. Abandoned carts can be a thing of the past, as automated emails relay quiz results directly to customers, encouraging them to revisit and complete their transactions. This feature not only recaptures lost sales but also reinforces customer trust. By building a stronger rapport, this app enhances customer engagement and facilitates audience growth. Seamlessly integrate leads into your mailing list and segment them according to quiz responses for targeted marketing campaigns. The result is a more focused approach to outreach, ensuring the right products reach the right customers at the right time. Elevate your e-commerce experience with strategic personalization and insightful customer engagement that drives results.

A Product Finder Quiz is developed and maintained by Pickzen.

A Product Finder Quiz has an average rating of 3 out of 5 stars with 1 reviews from Shopify stores.

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5. Auto Promotion

A Product Finder QuizAuto PromotionApply discount rule to hundreds of products with one clickA Product Finder QuizAuto PromotionApply discount rule to hundreds of products with one click

Free plan available. Free trial available.

Maximize your promotional strategy with an intelligent tool that analyzes inventory performance to inform targeted marketing efforts. This app intelligently discerns which products may need an extra push, allowing for tailored promotions that can significantly affect your bottom line.

Features include a streamlined scheduling system for promotions, accommodating both bulk and individual product pricing. Users gain valuable insights into slow-selling items, enabling informed decisions to breathe new life into inventory. The advanced analytics tool further aids in identifying under-performing products measured by both quantity and value, driving actionable promotional campaigns directly from the app.

By prioritizing data-driven strategies, merchants can make smarter decisions that promote efficient stock management while simultaneously increasing sales potential.

Auto Promotion is developed and maintained by atomdot.

Auto Promotion has an average rating of 5 out of 5 stars with 1 reviews from Shopify stores.

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We hope you found this guide on the top marketing apps for Shopify useful.

Did we miss an app you think should be included in this guide, please let us know!

Top Shopify marketing apps FAQ

Which marketing apps do I need for my Shopify store?

Youโ€™ll want to take advantage of the many marketing apps and integrations available to make your Shopify store the best it can be. Every marketing app highlighted in this article can help take your Shopify store to the next level! With that said, if you can't find what you're looking for in this guide, we recommend checking our comprehensive list of every Shopify marketing app!

What is the best marketing app for Shopify?

The Shopify App Store is always adding new apps, but by analyzing merchant reviews, average ratings, estimated install counts, pricing and other signals we've identified that Spin To Win by Secomapp is one of the top Shopify marketing apps available for merchants in 2024.

With that said, itโ€™s not always the best idea to just go for the most popular app or our recommendations. Always look at how many Shopify stars the app has and what the reviews are saying about the app itself. Where possible, we highly recommend testing apps you are considering by leveraging free trials before commiting to any fixed monthly subscription costs.

Why do I need to install a Shopify marketing app?

Whilst Shopify comes with a broad range of features and capabilities out of the box, many marketing apps go above and beyond what Shopify can provide. Every store has unique requirements and a diverse range of apps are available to meet these needs.

How many marketing apps are recommended for Shopify?

We recommend including atleast one marketing app for your Shopify store if this type of app would be beneficial for your store. There are a lot of free options out there and some great marketing apps that will help you run your business as smoothly as possible.

Can I build my own custom marketing app for Shopify?

The short answer is yes ofcourse! Shopify provides a lot of great documentation to build marketing apps.

The longer answer is that you should weigh up the upfront time, resources and costs of building a custom apps vs finding a marketing app that handles the majority of your requirements for free or for a low monthly fee.

Ofcourse if you can't find a suitable marketing Shopify app to meet your needs then it's definitely worth investigating what it would take to build the app of your dreams!

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