The best email marketing apps for Shopify in 2024

Written by

Adam Sturrock

Published on

June 20, 2024

Shopify, the premier platform for online stores, hosts a vast array of merchants globally. With a significant market share, Shopify caters to a broad spectrum of businesses, from startups dipping their toes into e-commerce to established brands and corporations. The user-friendly nature of Shopify makes it a preferred choice for many, offering scalability to adapt to businesses of all sizes.

One of the key features that contribute to the success of Shopify stores is the availability of numerous apps that enhance functionality and performance. As email marketing remains a vital tool for engaging customers and driving sales, selecting the right email marketing apps for your Shopify store is paramount in boosting your digital presence and revenue.

In this comprehensive guide, we will explore the top email marketing apps tailored for Shopify in the year 2024. Whether you are just starting your online venture or looking to optimize your established store, choosing the best email marketing app can have a significant impact on your marketing efforts and ultimately, your bottom line.

1. Klaviyo: Email Marketing & SMS

Robust customer profiles with unified event and shopping data

Free to install

Transform customer engagement with precision-targeted email and SMS marketing strategies designed specifically for online stores. This robust solution seamlessly integrates with over 350 platforms, consolidating vital data to create personalized and impactful communication with customers across multiple channels.

Leverage built-in AI tools and a plethora of proven automation templates to launch campaigns efficiently and effectively. Utilize peer benchmarks to refine your approach while benefiting from on-demand support and live assistance – all accessible with a single login.

This app empowers merchants to cultivate stronger digital relationships and drive increased sales through tailored messaging, ensuring every customer interaction is meaningful and relevant.

Klaviyo: Email Marketing & SMS is developed and maintained by Klaviyo.

Klaviyo: Email Marketing & SMS has an average rating of 4.7 out of 5 stars with 3131 reviews from Shopify stores.

Get the app

2. Mailchimp: Email & SMS

iPhone displaying SMS with discount code reminder

Free plan available

Harness the power of a tailored marketing strategy with an advanced platform designed for Shopify merchants. This app streamlines email and SMS communication, enabling merchants to connect with customers meaningfully. Utilizing sophisticated targeting algorithms, the platform delivers personalized campaigns that resonate with consumer interests, significantly improving engagement rates. Automate follow-ups and reminders to drive repeat purchases, ensuring that customers remain engaged with your brand. The integration with Shopify, Shopify Plus, and POS provides seamless access to actionable insights and reporting. By leveraging these data-driven strategies, merchants can optimize their marketing efforts, amplify customer loyalty, and effectively navigate the competitive landscape. Designed with scalability in mind, this platform offers flexible solutions that evolve alongside your business, ensuring sustainable growth while maintaining a personal touch with your audience.

Mailchimp: Email & SMS is developed and maintained by Intuit Mailchimp.

Mailchimp: Email & SMS has an average rating of 3.8 out of 5 stars with 621 reviews from Shopify stores.

Get the app

3. SmartrMail Email Marketing SMS

auto email and flow email automations including abandoned carts

Free to install. Free trial available.

Elevate customer engagement effortlessly with an advanced solution designed for automated email and SMS marketing. This platform provides an extensive suite of high-conversion workflows, including welcome, abandoned cart, and back-in-stock notifications, ensuring customers receive timely and relevant communication. Choose from over 100 customizable newsletter and popup templates that cater to various marketing needs. Pre-built email series streamline campaign launches, while intuitive setup ensures a seamless start to your marketing journey. Expert support for migration from popular platforms like MailChimp and Klaviyo simplifies transitioning to a more effective system. Comprehensive analytics track performance, guiding data-driven decisions to refine marketing strategies. Designed specifically for Shopify merchants, this tool transforms tedious tasks into automated processes, allowing for increased focus on growing your business. Experience marketing at its best, transforming leads into loyal customers.

SmartrMail Email Marketing SMS is developed and maintained by SmartrMail.

SmartrMail Email Marketing SMS has an average rating of 4.8 out of 5 stars with 599 reviews from Shopify stores.

Get the app

4. Privy ‑ Pop Ups, Email, & SMS

From $12/month. Free trial available.

Transform website visitors into loyal customers with powerful tools for email and SMS engagement. This app is designed to capture leads through customizable popups and forms, seamlessly integrating with existing Shopify stores to enhance customer interaction.

Utilizing automated email marketing, businesses can send targeted campaigns that generate revenue without the tedious effort of manual outreach. Create visually appealing newsletters and engage with customers using money-making text messages that keep them informed and draw them back.

The intuitive interface empowers even those without technical skills to design and launch effective marketing strategies easily. Additionally, supportive resources and expert assistance ensure users navigate every phase of their marketing journey successfully.

Leverage data-driven strategies to optimize conversion rates and build a robust customer database, ultimately creating lasting relationships that support business growth.

Privy ‑ Pop Ups, Email, & SMS is developed and maintained by Privy Operations.

Privy ‑ Pop Ups, Email, & SMS has an average rating of 4.6 out of 5 stars with 24928 reviews from Shopify stores.

Get the app

5. Omnisend Email Marketing & SMS

Free to install

Transform communication strategies with a robust email and SMS marketing automation solution tailored for Shopify merchants. This app simplifies list building through customizable landing pages and engaging popups, ensuring a steady influx of potential customers.

Craft visually stunning emails effortlessly with a library of professionally designed templates, suitable for every occasion. Personalization is paramount; send targeted messages that resonate with your audience, maximizing engagement and conversion rates.

Leverage powerful automation features for abandoned cart recovery and welcome sequences, strategically guiding customers along their purchasing journey. Comprehensive 24/7 support via email and live chat guarantees assistance at any time, catering to all users, including those on free plans.

Optimize your marketing efforts, cultivate meaningful customer relationships, and elevate your sales performance—all while enjoying user-friendly functionality that meets the needs of today’s merchants.

Omnisend Email Marketing & SMS is developed and maintained by Omnisend.

Omnisend Email Marketing & SMS has an average rating of 4.7 out of 5 stars with 6031 reviews from Shopify stores.

Get the app

We hope you found this guide on the top email marketing apps for Shopify useful.

Did we miss an app you think should be included in this guide, please let us know!

Top Shopify email marketing apps FAQ

Which email marketing apps do I need for my Shopify store?

You’ll want to take advantage of the many email marketing apps and integrations available to make your Shopify store the best it can be. Every email marketing app highlighted in this article can help take your Shopify store to the next level! With that said, if you can't find what you're looking for in this guide, we recommend checking our comprehensive list of every Shopify email marketing app!

What is the best email marketing app for Shopify?

The Shopify App Store is always adding new apps, but by analyzing merchant reviews, average ratings, estimated install counts, pricing and other signals we've identified that Klaviyo: Email Marketing & SMS is one of the top Shopify email marketing apps available for merchants in 2024.

With that said, it’s not always the best idea to just go for the most popular app or our recommendations. Always look at how many Shopify stars the app has and what the reviews are saying about the app itself. Where possible, we highly recommend testing apps you are considering by leveraging free trials before commiting to any fixed monthly subscription costs.

Why do I need to install a Shopify email marketing app?

Whilst Shopify comes with a broad range of features and capabilities out of the box, many email marketing apps go above and beyond what Shopify can provide. Every store has unique requirements and a diverse range of apps are available to meet these needs.

How many email marketing apps are recommended for Shopify?

We recommend including atleast one email marketing app for your Shopify store if this type of app would be beneficial for your store. There are a lot of free options out there and some great email marketing apps that will help you run your business as smoothly as possible.

Can I build my own custom email marketing app for Shopify?

The short answer is yes ofcourse! Shopify provides a lot of great documentation to build email marketing apps.

The longer answer is that you should weigh up the upfront time, resources and costs of building a custom apps vs finding a email marketing app that handles the majority of your requirements for free or for a low monthly fee.

Ofcourse if you can't find a suitable email marketing Shopify app to meet your needs then it's definitely worth investigating what it would take to build the app of your dreams!