The best email marketing apps for Shopify in 2024

Written by

Adam Sturrock

Published on

June 20, 2024

Shopify, the premier platform for online stores, hosts a vast array of merchants globally. With a significant market share, Shopify caters to a broad spectrum of businesses, from startups dipping their toes into e-commerce to established brands and corporations. The user-friendly nature of Shopify makes it a preferred choice for many, offering scalability to adapt to businesses of all sizes.

One of the key features that contribute to the success of Shopify stores is the availability of numerous apps that enhance functionality and performance. As email marketing remains a vital tool for engaging customers and driving sales, selecting the right email marketing apps for your Shopify store is paramount in boosting your digital presence and revenue.

In this comprehensive guide, we will explore the top email marketing apps tailored for Shopify in the year 2024. Whether you are just starting your online venture or looking to optimize your established store, choosing the best email marketing app can have a significant impact on your marketing efforts and ultimately, your bottom line.

1. Klaviyo: Email Marketing & SMS

Robust customer profiles with unified event and shopping data

Free to install

Transform customer engagement with precision-targeted email and SMS marketing strategies designed specifically for online stores. This robust solution seamlessly integrates with over 350 platforms, consolidating vital data to create personalized and impactful communication with customers across multiple channels.

Leverage built-in AI tools and a plethora of proven automation templates to launch campaigns efficiently and effectively. Utilize peer benchmarks to refine your approach while benefiting from on-demand support and live assistance – all accessible with a single login.

This app empowers merchants to cultivate stronger digital relationships and drive increased sales through tailored messaging, ensuring every customer interaction is meaningful and relevant.

Klaviyo: Email Marketing & SMS is developed and maintained by Klaviyo.

Klaviyo: Email Marketing & SMS has an average rating of 4.7 out of 5 stars with 3131 reviews from Shopify stores.

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2. Mailchimp: Email & SMS

iPhone displaying SMS with discount code reminder

Free plan available

Unlock the potential of data-driven marketing with this comprehensive email and SMS campaign solution, meticulously crafted for Shopify merchants. Harness advanced targeting capabilities to send tailored emails that resonate with specific customer segments, enhancing engagement and encouraging repeat purchases. Rich analytics empower users to derive actionable insights into customer behavior, allowing for strategic decision-making that drives sales. The seamless integration with Shopify and Shopify Plus ensures that all customer interactions are recorded and effective campaigns are executed effortlessly. Automate personalized communications to remind customers about their favorite products, enticing them back to your store without additional effort. With a robust CRM at your fingertips, managing customer relationships becomes intuitive, making marketing management a breeze. Elevate your store's outreach and optimize your marketing efforts with this powerful toolkit that adapts to your growing business needs.

Mailchimp: Email & SMS is developed and maintained by Intuit Mailchimp.

Mailchimp: Email & SMS has an average rating of 3.5 out of 5 stars with 582 reviews from Shopify stores.

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3. SmartrMail Email Marketing SMS

auto email and flow email automations including abandoned carts

Free to install. Free trial available.

Elevate customer engagement with streamlined automation tailored for e-commerce. This app features a comprehensive suite of high-performing email workflows, including welcome messages, abandoned cart follow-ups, and personalized review requests. Benefit from an extensive library of over 100 customizable newsletter and popup templates designed to attract attention and drive conversions. Pre-built email and SMS marketing series simplify the setup process, ensuring merchants can quickly implement effective communication strategies without hassle. Transitioning from other platforms is seamless with complimentary migration support, making it easy to switch to a more efficient solution. With expert guidance on automation funnels, merchants can focus on growing their business while maintaining a connection with customers through targeted messaging. For Shopify merchants aiming to optimize their marketing efforts and enhance customer relationships, this solution offers a robust suite of tools designed to maximize engagement and drive sales.

SmartrMail Email Marketing SMS is developed and maintained by SmartrMail.

SmartrMail Email Marketing SMS has an average rating of 4.8 out of 5 stars with 599 reviews from Shopify stores.

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4. Privy ‑ Pop Ups, Email, & SMS

From $12/month. Free trial available.

Transform your customer engagement strategies with tools designed for results. This app simplifies the collection of email and SMS contacts, empowering sellers to grow their audience effortlessly. Create attractive email newsletters and deploy website pop-ups without any technical background, ensuring a seamless user experience. Automating email marketing campaigns and sending targeted text messages are made intuitive, allowing you to recover abandoned carts and convert visitors into loyal customers. The app’s user-friendly interface prioritizes your time and productivity, enabling a focus on scaling your business instead of navigating complex setups. What’s more, a dedicated support team is always available to assist you in maximizing the app's features, ensuring that you're never left in the dark. With tailored solutions that adapt to your needs, watch your conversion rates rise as every interaction counts.

Privy ‑ Pop Ups, Email, & SMS is developed and maintained by Privy Operations.

Privy ‑ Pop Ups, Email, & SMS has an average rating of 4.6 out of 5 stars with 24921 reviews from Shopify stores.

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5. Omnisend Email Marketing & SMS

Free to install

Elevate marketing strategies effortlessly with an advanced email and SMS automation platform designed specifically for Shopify merchants. This tool offers an array of features that simplify list building through captivating landing pages and engaging popups, ensuring a steady rise in subscribers. Craft stunning emails with ease, utilizing hundreds of customizable templates that enhance brand aesthetics. Personalized communication is a key focus, allowing for tailored messages that resonate with the target audience. Automations such as abandoned cart reminders and welcome series can be set up for seamless customer engagement, driving conversions without manual intervention. Around-the-clock support is available for all users, guaranteeing assistance whenever needed. Experience streamlined marketing processes and drive growth through effective engagement strategies designed to convert prospects into loyal customers. Transform how you connect with your audience while maximizing sales potential.

Omnisend Email Marketing & SMS is developed and maintained by Omnisend.

Omnisend Email Marketing & SMS has an average rating of 4.7 out of 5 stars with 6016 reviews from Shopify stores.

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We hope you found this guide on the top email marketing apps for Shopify useful.

Did we miss an app you think should be included in this guide, please let us know!

Top Shopify email marketing apps FAQ

Which email marketing apps do I need for my Shopify store?

You’ll want to take advantage of the many email marketing apps and integrations available to make your Shopify store the best it can be. Every email marketing app highlighted in this article can help take your Shopify store to the next level! With that said, if you can't find what you're looking for in this guide, we recommend checking our comprehensive list of every Shopify email marketing app!

What is the best email marketing app for Shopify?

The Shopify App Store is always adding new apps, but by analyzing merchant reviews, average ratings, estimated install counts, pricing and other signals we've identified that Klaviyo: Email Marketing & SMS is one of the top Shopify email marketing apps available for merchants in 2024.

With that said, it’s not always the best idea to just go for the most popular app or our recommendations. Always look at how many Shopify stars the app has and what the reviews are saying about the app itself. Where possible, we highly recommend testing apps you are considering by leveraging free trials before commiting to any fixed monthly subscription costs.

Why do I need to install a Shopify email marketing app?

Whilst Shopify comes with a broad range of features and capabilities out of the box, many email marketing apps go above and beyond what Shopify can provide. Every store has unique requirements and a diverse range of apps are available to meet these needs.

How many email marketing apps are recommended for Shopify?

We recommend including atleast one email marketing app for your Shopify store if this type of app would be beneficial for your store. There are a lot of free options out there and some great email marketing apps that will help you run your business as smoothly as possible.

Can I build my own custom email marketing app for Shopify?

The short answer is yes ofcourse! Shopify provides a lot of great documentation to build email marketing apps.

The longer answer is that you should weigh up the upfront time, resources and costs of building a custom apps vs finding a email marketing app that handles the majority of your requirements for free or for a low monthly fee.

Ofcourse if you can't find a suitable email marketing Shopify app to meet your needs then it's definitely worth investigating what it would take to build the app of your dreams!