The best email marketing apps for Shopify in 2024

Written by

Adam Sturrock

Published on

June 20, 2024

Shopify, the premier platform for online stores, hosts a vast array of merchants globally. With a significant market share, Shopify caters to a broad spectrum of businesses, from startups dipping their toes into e-commerce to established brands and corporations. The user-friendly nature of Shopify makes it a preferred choice for many, offering scalability to adapt to businesses of all sizes.

One of the key features that contribute to the success of Shopify stores is the availability of numerous apps that enhance functionality and performance. As email marketing remains a vital tool for engaging customers and driving sales, selecting the right email marketing apps for your Shopify store is paramount in boosting your digital presence and revenue.

In this comprehensive guide, we will explore the top email marketing apps tailored for Shopify in the year 2024. Whether you are just starting your online venture or looking to optimize your established store, choosing the best email marketing app can have a significant impact on your marketing efforts and ultimately, your bottom line.

1. Klaviyo: Email Marketing & SMS

Robust customer profiles with unified event and shopping data

Free to install

Transform customer engagement into actionable insights with precision-targeted email and SMS campaigns designed to resonate with your audience. This robust platform centralizes data from over 350 integrations, facilitating seamless communication across all channels.

Utilize adaptable automation templates and gain access to powerful AI-driven tools that streamline your marketing strategy. With built-in features that enable real-time performance tracking against industry benchmarks, marketing efforts can continually evolve and improve.

Comprehensive support is readily available, offering both on-demand and live assistance to ensure every merchant can maximize their outreach potential. Navigate your marketing efforts effectively with a single login, delivering personalized experiences that drive revenue, loyalty, and deeper customer relationships.

Klaviyo: Email Marketing & SMS is developed and maintained by Klaviyo.

Klaviyo: Email Marketing & SMS has an average rating of 4.6 out of 5 stars with 2924 reviews from Shopify stores.

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2. Mailchimp: Email & SMS

iPhone displaying SMS with discount code reminder

Free plan available

Transform the customer experience with a marketing platform designed to streamline engagement and retention. Precision-targeted emails deliver tailored messages that resonate with your audience, fostering a connection that drives repeat purchases. Utilize sophisticated analytics to gain actionable insights into customer behavior, empowering data-driven decisions that elevate your marketing strategy.

The seamless integration with Shopify, Shopify Plus, and POS ensures an effortless connection, allowing for automatic engagement with interested customers through personalized campaigns. SMS reminders keep your brand at the forefront of customers' minds, ensuring that timely messages never get overlooked.

Optimize your store’s outreach while effectively managing marketing tasks, all from a single interface. This solution empowers merchants to focus on business growth without compromising on customer relationships.

Mailchimp: Email & SMS is developed and maintained by Intuit Mailchimp.

Mailchimp: Email & SMS has an average rating of 3.3 out of 5 stars with 556 reviews from Shopify stores.

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3. SmartrMail Email Marketing SMS

Free to install. Free trial available.

Transform your communication strategy with a comprehensive solution designed for Shopify merchants. This platform offers a suite of high-converting automated email workflows including welcome messages, abandoned cart reminders, and customer engagement follow-ups such as back-in-stock notifications and review requests.

Benefit from over 100 customizable newsletter and popup templates that streamline email marketing efforts alongside SMS campaigns. Each template is crafted to resonate with your audience while driving conversions. The setup process is simplified with professional assistance for automating your email funnels, ensuring that your marketing runs seamlessly from the outset.

Migration tools are readily available to transition from other providers like MailChimp, Klaviyo, and Omnisend, ensuring a hassle-free experience. Revel in the power of tailored messaging that keeps your brand at the forefront of customer interactions.

SmartrMail Email Marketing SMS is developed and maintained by SmartrMail.

SmartrMail Email Marketing SMS has an average rating of 4.8 out of 5 stars with 593 reviews from Shopify stores.

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4. Privy ‑ Pop Ups, Email, & SMS

From $12/month. Free trial available.

Elevate customer engagement and streamline your marketing efforts with an all-in-one solution designed for Shopify merchants. This powerful tool facilitates the growth of email and SMS contacts through customizable pop-ups and smart opt-in forms that seamlessly integrate into your online store. Automated email marketing campaigns can be created without technical expertise, allowing for personalized communication that nurtures customer relationships and drives sales. Additionally, impactful text messaging campaigns are easily set up, targeting abandoned carts to recover potential revenue effortlessly. With a user-friendly interface, focus your energy on strategic growth while accessing dedicated support when needed. Take advantage of data-driven insights to optimize your campaigns and maximize website conversion rates. This comprehensive app empowers businesses to refine their marketing strategies with simplicity and effectiveness. Experience a more connected, responsive approach to customer outreach that transforms casual visitors into loyal patrons.

Privy ‑ Pop Ups, Email, & SMS is developed and maintained by Privy Operations.

Privy ‑ Pop Ups, Email, & SMS has an average rating of 4.6 out of 5 stars with 24913 reviews from Shopify stores.

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5. Omnisend Email Marketing & SMS

Free plan available

Experience seamless marketing with an app designed for strategic communication and customer engagement. This powerful email and SMS automation tool facilitates the growth of robust email lists through intuitive landing pages and popups, ensuring effective outreach. Craft visually captivating emails using an extensive library of pre-designed templates. Target your customers with tailored content and strategic timing, leveraging features like abandoned cart recovery and automated welcome messages to drive conversions. Dedicated support is available around the clock, providing assistance to all users, regardless of their plan. This comprehensive marketing solution empowers Shopify merchants to connect meaningfully with their audience while optimizing their sales potential. Elevate your marketing efforts today and transform customer interactions into sales with ease.

Omnisend Email Marketing & SMS is developed and maintained by Omnisend.

Omnisend Email Marketing & SMS has an average rating of 4.7 out of 5 stars with 5943 reviews from Shopify stores.

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We hope you found this guide on the top email marketing apps for Shopify useful.

Did we miss an app you think should be included in this guide, please let us know!

Top Shopify email marketing apps FAQ

Which email marketing apps do I need for my Shopify store?

You’ll want to take advantage of the many email marketing apps and integrations available to make your Shopify store the best it can be. Every email marketing app highlighted in this article can help take your Shopify store to the next level! With that said, if you can't find what you're looking for in this guide, we recommend checking our comprehensive list of every Shopify email marketing app!

What is the best email marketing app for Shopify?

The Shopify App Store is always adding new apps, but by analyzing merchant reviews, average ratings, estimated install counts, pricing and other signals we've identified that Klaviyo: Email Marketing & SMS is one of the top Shopify email marketing apps available for merchants in 2024.

With that said, it’s not always the best idea to just go for the most popular app or our recommendations. Always look at how many Shopify stars the app has and what the reviews are saying about the app itself. Where possible, we highly recommend testing apps you are considering by leveraging free trials before commiting to any fixed monthly subscription costs.

Why do I need to install a Shopify email marketing app?

Whilst Shopify comes with a broad range of features and capabilities out of the box, many email marketing apps go above and beyond what Shopify can provide. Every store has unique requirements and a diverse range of apps are available to meet these needs.

How many email marketing apps are recommended for Shopify?

We recommend including atleast one email marketing app for your Shopify store if this type of app would be beneficial for your store. There are a lot of free options out there and some great email marketing apps that will help you run your business as smoothly as possible.

Can I build my own custom email marketing app for Shopify?

The short answer is yes ofcourse! Shopify provides a lot of great documentation to build email marketing apps.

The longer answer is that you should weigh up the upfront time, resources and costs of building a custom apps vs finding a email marketing app that handles the majority of your requirements for free or for a low monthly fee.

Ofcourse if you can't find a suitable email marketing Shopify app to meet your needs then it's definitely worth investigating what it would take to build the app of your dreams!