The best direct marketing apps for Shopify in 2024

Written by

Adam Sturrock

Published on

May 19, 2024

Shopify hosts more than 2 million active online stores, commanding a significant portion of the e-commerce market. Its user-friendly interface caters to businesses of all sizes, making it a popular choice among beginners and established brands alike.

With a vast selection of over 7,000 apps available on the platform, choosing the right direct marketing apps for your Shopify store is essential for driving growth and enhancing operations. The direct marketing apps you integrate can play a key role in the success and scalability of your online store.

Whether you're a novice in the e-commerce space or a seasoned Shopify entrepreneur, finding the best direct marketing apps tailored to your specific needs can give your business a competitive edge in 2024. These apps can help you connect with customers, drive sales, and build lasting relationships to propel your Shopify store to new heights.

Join us as we explore the top direct marketing apps for Shopify in 2024, designed to elevate your marketing strategies and boost your online store's performance.

1. Refersion: Affiliate Marketing

From $119/month. Free trial available.

Transform affiliate relationships into a powerful revenue stream with this robust marketing solution designed for Shopify merchants. This application offers a centralized platform to effectively manage affiliates, influencers, and brand ambassadors, providing rich data attribution to track performance with precision. With user-friendly dashboards, streamline the process of managing unlimited affiliates, customizing commission structures, and offering enticing bonus rewards. Automated payment solutions simplify financial transactions, while integrated tax form management ensures compliance without hassle. Reinforce connections with every type of affiliate—whether they are publishers, influencers, or brand representatives—through effective relationship-building tools that enhance collaboration. By leveraging real-time insights into program performance, elevate strategies to foster consistent growth and profitability within your e-commerce landscape. This solution is the key to unlocking the full potential of affiliate marketing in your online business.

Refersion: Affiliate Marketing is developed and maintained by Refersion, Inc..

Refersion: Affiliate Marketing has an average rating of 4.7 out of 5 stars with 1026 reviews from Shopify stores.

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2. Preorder, Back In Stock ‑ Stoq

Create preorders, backorders, deposits, special orders

Free plan available. Free trial available.

Elevate customer engagement by seamlessly managing out-of-stock inventory with a sophisticated notification system tailored for Shopify merchants. This utility enables the integration of customizable preorder and back-in-stock alerts to keep customers informed and eager.
Empower your store to capture lost revenue through strategic preorder and backorder options, allowing you to accept deposits for upcoming products. The automated notifications via email and SMS ensure that customers receive timely updates on product availability, effectively reducing cart abandonment rates.
With multi-language capabilities, analytics for tracking performance, and reminders tailored to customer preferences, this app caters to diverse markets. Leverage these robust features to build anticipation and maintain customer loyalty, all while benefiting from comprehensive support available around the clock. Optimize your store’s inventory management and turn potential sales into realized revenue with ease.

Preorder, Back In Stock ‑ Stoq is developed and maintained by Artos Software.

Preorder, Back In Stock ‑ Stoq has an average rating of 5 out of 5 stars with 1233 reviews from Shopify stores.

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3. WhatsApp Button by EAZE

Free plan available. Free trial available.

Enhancing customer communication becomes effortless with a dedicated chat button for WhatsApp. This tool seamlessly integrates into your shop’s interface, allowing customers to reach out with their inquiries in real-time. With a single click, visitors are directed to WhatsApp, accompanied by a prefilled message that streamlines the process. Customization options are abundant, enabling full personalization of the chat button to align with the shop’s branding. For those with a keen eye for design, custom CSS styling is available, providing the flexibility to create a unique and engaging user experience. Facilitating prompt customer interaction can significantly elevate satisfaction rates and potentially drive sales, making this tool a vital addition for any Shopify merchant focused on improving customer service channels.

WhatsApp Button by EAZE is developed and maintained by Gravity Technologies AG.

WhatsApp Button by EAZE has an average rating of 4.9 out of 5 stars with 277 reviews from Shopify stores.

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4. Kbite Back In Stock Notify Me

Free plan available. Free trial available.

Transform potential losses into opportunities with a robust marketing solution tailored for Shopify merchants. This versatile tool empowers store owners to maximize sales by facilitating Back In Stock Alerts, abandoned cart recovery, and price drop notifications through both email and SMS.

When products go out of stock, a customizable "Notify Me" button seamlessly engages customers, ensuring they are promptly informed once their desired items are available again. Abandoned cart alerts help recover lost sales, guiding customers back to their purchases, while waitlists for out-of-stock and price drop items provide invaluable insights into consumer demand.

All notification templates can be tailored to fit the brand's voice, allowing for stronger customer connections and an enhanced shopping experience. Additionally, this app serves as an effective tool for expanding mailing lists, delivering a comprehensive solution to keep customers informed and engaged.

Kbite Back In Stock Notify Me is developed and maintained by CartBite.

Kbite Back In Stock Notify Me has an average rating of 5 out of 5 stars with 2539 reviews from Shopify stores.

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5. BestChat: AI Chatbot+Live Chat

Free plan available

Transform customer interactions with a sophisticated AI-powered live chat and chatbot solution designed for Shopify merchants. This intelligent platform operates 24/7, ensuring that customers receive timely support without any delays, ultimately leading to increased sales and improved satisfaction rates.

With seamless integration into Shopify, the self-learning AI enhances user experience through a customizable chat interface. This adaptable tool allows businesses to tailor conversations, providing personalized support that meets the diverse needs of their clientele.

Offering advanced chat functionalities powered by AI and GPT technology, this solution not only automates responses but also learns from interactions, becoming more effective over time. Empower your store with an intuitive customer support system, maximizing efficiency and driving engagement on your site.

BestChat: AI Chatbot+Live Chat is developed and maintained by BestChat.

BestChat: AI Chatbot+Live Chat has an average rating of 4.7 out of 5 stars with 195 reviews from Shopify stores.

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We hope you found this guide on the top direct marketing apps for Shopify useful.

Did we miss an app you think should be included in this guide, please let us know!

Top Shopify direct marketing apps FAQ

Which direct marketing apps do I need for my Shopify store?

You’ll want to take advantage of the many direct marketing apps and integrations available to make your Shopify store the best it can be. Every direct marketing app highlighted in this article can help take your Shopify store to the next level! With that said, if you can't find what you're looking for in this guide, we recommend checking our comprehensive list of every Shopify direct marketing app!

What is the best direct marketing app for Shopify?

The Shopify App Store is always adding new apps, but by analyzing merchant reviews, average ratings, estimated install counts, pricing and other signals we've identified that Refersion: Affiliate Marketing is one of the top Shopify direct marketing apps available for merchants in 2024.

With that said, it’s not always the best idea to just go for the most popular app or our recommendations. Always look at how many Shopify stars the app has and what the reviews are saying about the app itself. Where possible, we highly recommend testing apps you are considering by leveraging free trials before commiting to any fixed monthly subscription costs.

Why do I need to install a Shopify direct marketing app?

Whilst Shopify comes with a broad range of features and capabilities out of the box, many direct marketing apps go above and beyond what Shopify can provide. Every store has unique requirements and a diverse range of apps are available to meet these needs.

How many direct marketing apps are recommended for Shopify?

We recommend including atleast one direct marketing app for your Shopify store if this type of app would be beneficial for your store. There are a lot of free options out there and some great direct marketing apps that will help you run your business as smoothly as possible.

Can I build my own custom direct marketing app for Shopify?

The short answer is yes ofcourse! Shopify provides a lot of great documentation to build direct marketing apps.

The longer answer is that you should weigh up the upfront time, resources and costs of building a custom apps vs finding a direct marketing app that handles the majority of your requirements for free or for a low monthly fee.

Ofcourse if you can't find a suitable direct marketing Shopify app to meet your needs then it's definitely worth investigating what it would take to build the app of your dreams!