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The best direct marketing apps for Shopify in 2024

Written by
Adam Sturrock
Published on
May 19, 2024

Shopify hosts more than 2 million active online stores, commanding a significant portion of the e-commerce market. Its user-friendly interface caters to businesses of all sizes, making it a popular choice among beginners and established brands alike.

With a vast selection of over 7,000 apps available on the platform, choosing the right direct marketing apps for your Shopify store is essential for driving growth and enhancing operations. The direct marketing apps you integrate can play a key role in the success and scalability of your online store.

Whether you're a novice in the e-commerce space or a seasoned Shopify entrepreneur, finding the best direct marketing apps tailored to your specific needs can give your business a competitive edge in 2024. These apps can help you connect with customers, drive sales, and build lasting relationships to propel your Shopify store to new heights.

Join us as we explore the top direct marketing apps for Shopify in 2024, designed to elevate your marketing strategies and boost your online store's performance.

#1 Shopify App Award

1. Refersion: Affiliate Marketing

Refersion: Affiliate MarketingRefersion: Affiliate Marketingrefersion, affiliate marketing, influencers, brand ambassadorsRefersion: Affiliate MarketingRefersion: Affiliate Marketingrefersion, affiliate marketing, influencers, brand ambassadors

From $119/month. Free trial available.

Transform the way partnerships flourish with a comprehensive affiliate marketing solution designed for e-commerce. This tool simplifies the management of unlimited affiliates and offers, allowing for personalized commission structures and bonus rewards. Real-time performance insights illuminate the effectiveness of marketing efforts, enabling data-driven decisions.

The intuitive dashboard enhances user experience, making monitoring of affiliate activities and payment automation seamless. Users can efficiently handle tax form management, ensuring compliance while saving time and effort. Tailor affiliate programs to fit any marketing strategy, whether it involves publishers, influencers, or brand ambassadors, fostering strong and lasting relationships.

By harnessing the power of collaboration, merchants can unlock new revenue streams and capitalize on the potential of their network, setting the stage for sustainable growth and success.

Refersion: Affiliate Marketing is developed and maintained by Refersion, Inc..

Refersion: Affiliate Marketing has an average rating of 4.7 out of 5 stars with 1025 reviews from Shopify stores.

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#2 Shopify App Award

2. Preorder, Back In Stock ‑ Stoq

Preorder, Back In Stock ‑ StoqPreorder, Back In Stock ‑ StoqCreate preorders, backorders, deposits, special ordersPreorder, Back In Stock ‑ StoqPreorder, Back In Stock ‑ StoqCreate preorders, backorders, deposits, special orders

Free plan available. Free trial available.


Elevate customer engagement by seamlessly managing out-of-stock inventory with a sophisticated notification system tailored for Shopify merchants. This utility enables the integration of customizable preorder and back-in-stock alerts to keep customers informed and eager.
Empower your store to capture lost revenue through strategic preorder and backorder options, allowing you to accept deposits for upcoming products. The automated notifications via email and SMS ensure that customers receive timely updates on product availability, effectively reducing cart abandonment rates.
With multi-language capabilities, analytics for tracking performance, and reminders tailored to customer preferences, this app caters to diverse markets. Leverage these robust features to build anticipation and maintain customer loyalty, all while benefiting from comprehensive support available around the clock. Optimize your store’s inventory management and turn potential sales into realized revenue with ease.

Preorder, Back In Stock ‑ Stoq is developed and maintained by Artos Software.

Preorder, Back In Stock ‑ Stoq has an average rating of 5 out of 5 stars with 1159 reviews from Shopify stores.

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#3 Shopify App Award

3. WhatsApp Button by EAZE

WhatsApp Button by EAZEWhatsApp Button by EAZEEasy installation and setupWhatsApp Button by EAZEWhatsApp Button by EAZEEasy installation and setup

Free plan available. Free trial available.

Unlock seamless communication by integrating a chat function directly into the shopping experience. This intuitive feature allows customers to initiate conversations via WhatsApp with just one click, fostering quick and effective exchanges for questions or support. Customization ensures the chat button aligns perfectly with your store's aesthetic, providing a cohesive shopping environment. Tailor its appearance using custom CSS to reinforce branding and enhance user experience. When customers engage, they'll find a prefilled message that simplifies communication, minimizing effort and maximizing response rates. This functionality not only streamlines interactions but also builds trust, as customers can easily reach out for assistance before completing their purchase. Create an inviting and accessible platform for inquiries, driving customer satisfaction and encouraging engagement.

WhatsApp Button by EAZE is developed and maintained by Gravity Technologies AG.

WhatsApp Button by EAZE has an average rating of 4.9 out of 5 stars with 275 reviews from Shopify stores.

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4. KB Back In Stock Restock Alert

KB Back In Stock Restock AlertKB Back In Stock Restock AlertRecover Sales with Back in Stock AlertsKB Back In Stock Restock AlertKB Back In Stock Restock AlertRecover Sales with Back in Stock Alerts

Free plan available. Free trial available.

Recover lost revenue with a powerful tool designed to engage customers actively. By enabling notifications for out-of-stock items, interested buyers can sign up for alerts that promptly inform them when products are available again. This feature not only keeps customers returning but also builds anticipation around popular products.

Utilizing automated notifications for abandoned carts and price drops, this solution simplifies customer re-engagement via well-timed SMS and email alerts, enhancing the shopping experience while increasing conversion rates. Waiting lists for out-of-stock items highlight which products are in demand, allowing for data-driven inventory decisions.

Customization options empower merchants to tailor message formats and styles, ensuring brand alignment in every interaction. Expand the mailing list effortlessly and leverage targeted marketing strategies for optimal engagement and retention.

KB Back In Stock Restock Alert is developed and maintained by CartBite.

KB Back In Stock Restock Alert has an average rating of 5 out of 5 stars with 2321 reviews from Shopify stores.

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5. BestChat: Live Chat & Chatbot

KB Back In Stock Restock AlertBestChat: Live Chat & ChatbotSmooth AI escalation to live agentsKB Back In Stock Restock AlertBestChat: Live Chat & ChatbotSmooth AI escalation to live agents

Free plan available

Transform customer interactions with an advanced AI-driven live chat and chatbot solution designed specifically for Shopify merchants. This tool offers 24/7 customer support through an intelligent chatbot that adapts and learns, ensuring that every customer query receives prompt and effective responses.

Benefit from seamless integration within the Shopify platform while enjoying a customizable live chat interface tailored to your brand's identity. The combination of chat and AI technology not only streamlines daily operations but also enhances customer satisfaction by providing instant assistance.

This solution empowers businesses to improve sales and engagement without sacrificing the personal touch, harnessing the capabilities of AI to ensure that every visitor feels valued and supported. Experience the future of customer communication today and redefine your customer service approach.

BestChat: Live Chat & Chatbot is developed and maintained by BestChat.

BestChat: Live Chat & Chatbot has an average rating of 4.7 out of 5 stars with 177 reviews from Shopify stores.

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We hope you found this guide on the top direct marketing apps for Shopify useful.

Did we miss an app you think should be included in this guide, please let us know!

Top Shopify direct marketing apps FAQ

Which direct marketing apps do I need for my Shopify store?

You’ll want to take advantage of the many direct marketing apps and integrations available to make your Shopify store the best it can be. Every direct marketing app highlighted in this article can help take your Shopify store to the next level! With that said, if you can't find what you're looking for in this guide, we recommend checking our comprehensive list of every Shopify direct marketing app!

What is the best direct marketing app for Shopify?

The Shopify App Store is always adding new apps, but by analyzing merchant reviews, average ratings, estimated install counts, pricing and other signals we've identified that Refersion: Affiliate Marketing is one of the top Shopify direct marketing apps available for merchants in 2024.

With that said, it’s not always the best idea to just go for the most popular app or our recommendations. Always look at how many Shopify stars the app has and what the reviews are saying about the app itself. Where possible, we highly recommend testing apps you are considering by leveraging free trials before commiting to any fixed monthly subscription costs.

Why do I need to install a Shopify direct marketing app?

Whilst Shopify comes with a broad range of features and capabilities out of the box, many direct marketing apps go above and beyond what Shopify can provide. Every store has unique requirements and a diverse range of apps are available to meet these needs.

How many direct marketing apps are recommended for Shopify?

We recommend including atleast one direct marketing app for your Shopify store if this type of app would be beneficial for your store. There are a lot of free options out there and some great direct marketing apps that will help you run your business as smoothly as possible.

Can I build my own custom direct marketing app for Shopify?

The short answer is yes ofcourse! Shopify provides a lot of great documentation to build direct marketing apps.

The longer answer is that you should weigh up the upfront time, resources and costs of building a custom apps vs finding a direct marketing app that handles the majority of your requirements for free or for a low monthly fee.

Ofcourse if you can't find a suitable direct marketing Shopify app to meet your needs then it's definitely worth investigating what it would take to build the app of your dreams!

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