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The best direct marketing apps for Shopify in 2024

Written by
Adam Sturrock
Published on
May 19, 2024

Shopify hosts more than 2 million active online stores, commanding a significant portion of the e-commerce market. Its user-friendly interface caters to businesses of all sizes, making it a popular choice among beginners and established brands alike.

With a vast selection of over 7,000 apps available on the platform, choosing the right direct marketing apps for your Shopify store is essential for driving growth and enhancing operations. The direct marketing apps you integrate can play a key role in the success and scalability of your online store.

Whether you're a novice in the e-commerce space or a seasoned Shopify entrepreneur, finding the best direct marketing apps tailored to your specific needs can give your business a competitive edge in 2024. These apps can help you connect with customers, drive sales, and build lasting relationships to propel your Shopify store to new heights.

Join us as we explore the top direct marketing apps for Shopify in 2024, designed to elevate your marketing strategies and boost your online store's performance.

#1 Shopify App Award

1. Refersion: Affiliate Marketing

Refersion: Affiliate MarketingRefersion: Affiliate Marketingrefersion, affiliate marketing, influencers, brand ambassadorsRefersion: Affiliate MarketingRefersion: Affiliate Marketingrefersion, affiliate marketing, influencers, brand ambassadors

From $119/month. Free trial available.

Driving sales through affiliate marketing becomes seamless with a robust suite of tools tailored for managing affiliate, influencer, and ambassador programs. Engage with an unlimited number of partners while monitoring program performance using detailed data analytics and insights.

The platform features customizable commission structures and bonus rewards, allowing for a tailored approach that resonates with diverse contributors. Simplified dashboards provide easy navigation for managing affiliates, facilitating efficient collaboration and relationship building.

Automated payments streamline financial transactions, ensuring affiliates are rewarded promptly, while integrated tax form management maintains compliance effortlessly. Equip your online store with the flexibility to collaborate with any type of affiliate, fostering strong connections that translate into growth.

Refersion: Affiliate Marketing is developed and maintained by Refersion, Inc..

Refersion: Affiliate Marketing has an average rating of 4.7 out of 5 stars with 1021 reviews from Shopify stores.

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#2 Shopify App Award

2. Preorder, Back In Stock โ€‘ Stoq

Preorder, Back In Stock โ€‘ StoqPreorder, Back In Stock โ€‘ StoqCreate preorders, backorders, deposits, special ordersPreorder, Back In Stock โ€‘ StoqPreorder, Back In Stock โ€‘ StoqCreate preorders, backorders, deposits, special orders

Free plan available. Free trial available.

An efficient solution for managing out-of-stock products is essential for e-commerce success. Utilize customizable waitlists to engage customers and drive sales even when items are unavailable. The alert system integrates seamlessly with online stores, facilitating customer notifications through email or SMS upon restocks.

Offer various options, including preorders, backorders, and presales, with deposit capabilities. This flexibility attracts buyers eager to secure products in high demand. Analyze customer preferences and optimize inventory management with robust analytics features.

Multi-language support and location-specific features broaden market reach, catering to diverse customer bases. Empower businesses to sustain customer interest and increase loyalty through timely reminders and alerts. Elevate your store's resilience in fluctuating markets with this comprehensive waitlist and notification solution.

Preorder, Back In Stock โ€‘ Stoq is developed and maintained by Artos Software.

Preorder, Back In Stock โ€‘ Stoq has an average rating of 5 out of 5 stars with 1019 reviews from Shopify stores.

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#3 Shopify App Award

3. WhatsApp Button by EAZE

WhatsApp Button by EAZEWhatsApp Button by EAZEEasy installation and setupWhatsApp Button by EAZEWhatsApp Button by EAZEEasy installation and setup

Free plan available. Free trial available.

Transform customer support into an effortless interaction with a streamlined chat feature that integrates WhatsApp directly into the shopping experience. Shoppers can reach out with a simple click on a customizable button, instantly redirected to their WhatsApp chat with a pre-filled message, ensuring their inquiries reach you without delay.

Complete control over button aesthetics allows for seamless branding and integration into your storefront. By utilizing custom CSS, personalize the appearance to match your shop's design identity, making it an attractive feature for visitors. This not only enhances communication but can also elevate customer satisfaction by reducing response time for inquiries.

Designed for Shopify merchants seeking to deepen engagement, this app promotes a direct line between businesses and customers, fostering stronger relationships and facilitating quick resolutions. Elevate your customer service strategy with this efficient and user-friendly tool that turns queries into connections.

WhatsApp Button by EAZE is developed and maintained by Gravity Technologies AG.

WhatsApp Button by EAZE has an average rating of 4.9 out of 5 stars with 274 reviews from Shopify stores.

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4. KB Back In Stock Restock Alert

KB Back In Stock Restock AlertKB Back In Stock Restock AlertAbandoned Cart AutomationKB Back In Stock Restock AlertKB Back In Stock Restock AlertAbandoned Cart Automation

Free plan available. Free trial available.

Transform out-of-stock hurdles into customer engagement opportunities with an advanced marketing solution designed to tackle lost sales. Stay connected with your shoppers through timely alerts for back-in-stock items, abandoned cart recovery, and price drop notifications via email and SMS.

Using a simple โ€œNotify Meโ€ button on out-of-stock products, customers can sign up for updates, ensuring they are informed as soon as items are replenished. Create demand insights by generating waitlists for unavailable products, helping merchants understand trends and make smarter inventory decisions.

Customization is key; tailor each notification to align with your brandโ€™s voice and capture customer attention. This tool also facilitates mailing list growth, setting the stage for future marketing campaigns. Prioritize customer retention and enhance the shopping experience with streamlined alerts that keep your audience engaged and informed.

KB Back In Stock Restock Alert is developed and maintained by CartBite.

KB Back In Stock Restock Alert has an average rating of 5 out of 5 stars with 2228 reviews from Shopify stores.

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5. BestChat: Live Chat & Chatbot

KB Back In Stock Restock AlertBestChat: Live Chat & ChatbotSmooth AI escalation to live agentsKB Back In Stock Restock AlertBestChat: Live Chat & ChatbotSmooth AI escalation to live agents

Free plan available

Elevate customer interaction with an AI-driven live chat and chatbot solution specifically designed for Shopify merchants. This intelligent communication tool is available around the clock, ensuring that customer queries are addressed in real-time, resulting in higher satisfaction and increased sales opportunities. Seamlessly integrating with Shopify, this versatile solution offers a customizable live chat interface tailored to fit individual brand aesthetics. Its self-learning capabilities allow the system to continuously improve, adapting to customer inquiries for enhanced engagement. The platform's advanced features combine smart chat functionality with an intuitive inbox, streamlining customer support processes. Empower your store with a reliable chat solution that not only addresses customer needs effectively but also transforms conversations into valuable sales connections. Experience the future of customer support with a solution designed to be as responsive as your business.

BestChat: Live Chat & Chatbot is developed and maintained by BestChat.

BestChat: Live Chat & Chatbot has an average rating of 4.7 out of 5 stars with 172 reviews from Shopify stores.

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We hope you found this guide on the top direct marketing apps for Shopify useful.

Did we miss an app you think should be included in this guide, please let us know!

Top Shopify direct marketing apps FAQ

Which direct marketing apps do I need for my Shopify store?

Youโ€™ll want to take advantage of the many direct marketing apps and integrations available to make your Shopify store the best it can be. Every direct marketing app highlighted in this article can help take your Shopify store to the next level! With that said, if you can't find what you're looking for in this guide, we recommend checking our comprehensive list of every Shopify direct marketing app!

What is the best direct marketing app for Shopify?

The Shopify App Store is always adding new apps, but by analyzing merchant reviews, average ratings, estimated install counts, pricing and other signals we've identified that Refersion: Affiliate Marketing is one of the top Shopify direct marketing apps available for merchants in 2024.

With that said, itโ€™s not always the best idea to just go for the most popular app or our recommendations. Always look at how many Shopify stars the app has and what the reviews are saying about the app itself. Where possible, we highly recommend testing apps you are considering by leveraging free trials before commiting to any fixed monthly subscription costs.

Why do I need to install a Shopify direct marketing app?

Whilst Shopify comes with a broad range of features and capabilities out of the box, many direct marketing apps go above and beyond what Shopify can provide. Every store has unique requirements and a diverse range of apps are available to meet these needs.

How many direct marketing apps are recommended for Shopify?

We recommend including atleast one direct marketing app for your Shopify store if this type of app would be beneficial for your store. There are a lot of free options out there and some great direct marketing apps that will help you run your business as smoothly as possible.

Can I build my own custom direct marketing app for Shopify?

The short answer is yes ofcourse! Shopify provides a lot of great documentation to build direct marketing apps.

The longer answer is that you should weigh up the upfront time, resources and costs of building a custom apps vs finding a direct marketing app that handles the majority of your requirements for free or for a low monthly fee.

Ofcourse if you can't find a suitable direct marketing Shopify app to meet your needs then it's definitely worth investigating what it would take to build the app of your dreams!

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