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The best content marketing apps for Shopify in 2024
Published on
June 20, 2024
Discover the untapped potential of content marketing with Shopify's remarkable array of apps. Our eCommerce platform has welcomed over 2 million active stores, making up about 20% of all online stores across diverse industries. Shopify has proven its usefulness to both newcomers setting up their initial stores as well as well-established brands.
Shopify provides a broad spectrum of templates, both free and paid, effectively slashing down development costs. Not only that, but a great deal of Shopify specialists and agencies serve as a valuable lifeline for those who might not have the resources to establish a broad internal team.
With the market bursting with more than 7,000 apps designed for Shopify, it becomes crucial to select the correct content marketing apps for your store. This decision can have a huge influence on how your business expands and operates.
This guide has been meticulously created for beginners working to establish their eCommerce presence and seasoned Shopify businesses aiming for loftier goals. Of course, the listed Shopify content marketing apps are equally beneficial for medium to large-scale stores aiming to outdistance their competition.
Now let's explore our select list of the best content marketing apps for Shopify for the year 2024!
1. Instafeed ‑ Instagram Feed
Free plan available. Free trial available.
Transform the visual appeal of your store by integrating shoppable Instagram feeds seamlessly. This tool allows merchants to showcase a curated selection of captivating content, such as photos, videos, and Reels, aligning perfectly with brand aesthetics. Stay relevant with automatic updates that refresh your storefront with the latest Instagram content, ensuring visitors always see new products and trending styles. Additionally, the option to upload custom files provides flexibility for businesses to tailor their display according to unique marketing strategies. Harness the power of social proof, as dynamically displayed feeds enhance customer engagement and encourage sales. With an intuitive interface, your online store can easily become a vibrant hub of inspiration, inviting customers to explore products in an engaging and visually appealing manner.
Instafeed ‑ Instagram Feed is developed and maintained by Mintt Studio.
Instafeed ‑ Instagram Feed has an average rating of 4.9 out of 5 stars with 1770 reviews from Shopify stores.
2. ReelUp‑Shoppable Videos+ Reels
![ReelUp‑Shoppable Videos+ Reels]()
![ReelUp‑Shoppable Videos+ Reels]()
Free plan available. Free trial available.
Engage customers with interactive shoppable video content seamlessly integrated into the online shopping experience. Transform existing videos from popular platforms like TikTok and Instagram into visually striking shopping assets. With an array of customizable widgets, showcase videos as enticing carousels or strategically place autoplay clips just below the "Add to Cart" button on product pages. The stories widget elevates video visibility, mirroring the familiar Instagram story format that captures attention and encourages instant engagement. Designed with performance in mind, this solution ensures that page loading speeds remain unaffected while enriching the user interface. Harness the power of visual storytelling to enhance product appeal and drive conversions effortlessly. Incorporate rich media into the shopping journey today and witness an increase in customer interaction and sales directly from compelling video content.
ReelUp‑Shoppable Videos+ Reels is developed and maintained by ReelUp LTD..
ReelUp‑Shoppable Videos+ Reels has an average rating of 5 out of 5 stars with 262 reviews from Shopify stores.
3. Fontify: Google & Custom Fonts
![Fontify: Google & Custom Fonts]()
![Fontify: Google & Custom Fonts]()
Free plan available
Transform the visual identity of an online store with the power of versatile typography. This app simplifies the process of incorporating Google and custom fonts into a Shopify website, enabling tailored fonts for specific sections or the entire page. Access a vast library of stunning Google fonts or effortlessly upload personalized branded fonts for a cohesive and professional appearance. This solution empowers merchants to craft a unique shopping experience, aligning text with brand voice and enhancing overall aesthetic appeal. By streamlining font management, significant time and costs are saved, allowing for a more focus on growth and customer engagement. Elevate the store's presentation without the complexity—achieve a polished look that resonates with customers and reflects the essence of the brand. Step away from generic styles and embrace a distinct narrative through creative typography that captivates and retains customer interest.
Fontify: Google & Custom Fonts is developed and maintained by Nitro Apps.
Fontify: Google & Custom Fonts has an average rating of 4.9 out of 5 stars with 1211 reviews from Shopify stores.
4. InstaFeed+Story Instagram Feed
![InstaFeed+Story Instagram Feed]()
![InstaFeed+Story Instagram Feed]()
Free plan available. Free trial available.
Transform your online presence with a user-friendly tool designed to integrate Instagram Feeds, Stories, and Highlights into your store. This app serves as a powerful social proof widget, showcasing authentic user experiences directly sourced from Instagram, enhancing trust and engagement among potential customers.
Leverage Instagram Stories and Highlights to display product videos, user-generated reviews, and influencer endorsements, effectively crafting a narrative around your brand. The seamless integration allows for real-time updates, ensuring your content remains current and visually appealing.
Customization options enable merchants to tailor the look and feel of their Instagram feed to match their store aesthetic. For added convenience, the support team is readily available for any specialized requests. Elevate your store’s appeal and foster a deeper connection with your audience through curated Instagram showcases.
InstaFeed+Story Instagram Feed is developed and maintained by Adevole.
InstaFeed+Story Instagram Feed has an average rating of 4.7 out of 5 stars with 667 reviews from Shopify stores.
5. Instafeed ‑ Instagram Feed Pro
![InstaFeed+Story Instagram Feed]()
![InstaFeed+Story Instagram Feed]()
Free plan available. Free trial available.
The art of visual storytelling meets e-commerce with seamless Instagram integration. Effortlessly present your Instagram presence on your store, enabling real-time updates every time there’s a new post. Transform your website’s aesthetic with a stylish carousel or slider that showcases your latest content, captivating visitors instantly. Stay connected with your audience through the latest Instagram stories right on your site, mirrored in their original format for an authentic feel. Additionally, engage users with highlights elegantly displayed in a slider, making key moments easy to access and explore. Maximize the potential of Instagram Reels by incorporating them directly into your store, creating a lively shopping atmosphere that reflects your brand's vibrancy. This app streamlines the connection between social media and e-commerce, presenting a visually appealing, interactive experience that keeps customers engaged and informed. Enjoy a social feed that transforms passive browsing into active exploration.
Instafeed ‑ Instagram Feed Pro is developed and maintained by Flowin LLC.
Instafeed ‑ Instagram Feed Pro has an average rating of 4.3 out of 5 stars with 25 reviews from Shopify stores.
We hope you found this guide on the top content marketing apps for Shopify useful.
Did we miss an app you think should be included in this guide, please let us know!
Top Shopify content marketing apps FAQ
Which content marketing apps do I need for my Shopify store?
You’ll want to take advantage of the many content marketing apps and integrations available to make your Shopify store
the best it can be. Every content marketing app highlighted in this article can help take your Shopify store to the next
level! With that said, if you can't find what you're looking for in this guide, we recommend checking our
comprehensive list of every Shopify
content marketing app!
What is the best content marketing app for Shopify?
The Shopify App Store is always adding new apps, but by analyzing merchant reviews, average ratings, estimated
install counts, pricing and other signals we've identified that Instafeed ‑ Instagram Feed is one of the top Shopify content marketing apps available for merchants in 2024.
With that said, it’s not always the best idea to just go for the most popular app or our recommendations.
Always look at how many Shopify stars the app has and what the reviews are saying about the app itself.
Where possible, we highly recommend testing apps you are considering by leveraging free trials
before commiting to any fixed monthly subscription costs.
Why do I need to install a Shopify content marketing app?
Whilst Shopify comes with a broad range of features and capabilities out of the box, many content marketing apps go
above and beyond what Shopify can provide. Every store has unique requirements and a diverse range of
apps are available to meet these needs.
How many content marketing apps are recommended for Shopify?
We recommend including atleast one content marketing app for your Shopify store if this type of app would be beneficial
for your store. There are a lot of free options out there and some great content marketing apps that will help you run your business as smoothly as possible.
Can I build my own custom content marketing app for Shopify?
The short answer is yes ofcourse! Shopify provides a lot of great documentation to build content marketing apps.
The longer answer is that you should weigh up the upfront time, resources and costs of building a custom
apps vs finding a content marketing app that handles the majority of your requirements for free or for a low
monthly fee.
Ofcourse if you can't find a suitable content marketing Shopify app to meet your needs then it's definitely worth
investigating what it would take to build the app of your dreams!
