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The best content marketing apps for Shopify in 2024
Published on
June 20, 2024
Discover the untapped potential of content marketing with Shopify's remarkable array of apps. Our eCommerce platform has welcomed over 2 million active stores, making up about 20% of all online stores across diverse industries. Shopify has proven its usefulness to both newcomers setting up their initial stores as well as well-established brands.
Shopify provides a broad spectrum of templates, both free and paid, effectively slashing down development costs. Not only that, but a great deal of Shopify specialists and agencies serve as a valuable lifeline for those who might not have the resources to establish a broad internal team.
With the market bursting with more than 7,000 apps designed for Shopify, it becomes crucial to select the correct content marketing apps for your store. This decision can have a huge influence on how your business expands and operates.
This guide has been meticulously created for beginners working to establish their eCommerce presence and seasoned Shopify businesses aiming for loftier goals. Of course, the listed Shopify content marketing apps are equally beneficial for medium to large-scale stores aiming to outdistance their competition.
Now let's explore our select list of the best content marketing apps for Shopify for the year 2024!
1. Instafeed ‑ Instagram Feed
Free plan available. Free trial available.
Transform your Shopify store by integrating a visually captivating Instagram feed that resonates with today’s shoppers. This app allows seamless incorporation of both shoppable feeds created from your Instagram account and personalized uploads. Curate an engaging blend of photos, videos, and Reels to showcase not only your products but also the vibrant community surrounding your brand.
Stay relevant by automatically refreshing your store with the latest Instagram content, enabling visitors to access trending products and real-time updates. By providing a dynamic browsing experience, it helps cultivate social proof and encourages customer engagement, ultimately driving conversions. Leverage this tool to maintain an inviting and interactive storefront that keeps shoppers coming back for more.
Perfect for anyone looking to blend social media with e-commerce, this integration is your gateway to an enriched online shopping experience.
Instafeed ‑ Instagram Feed is developed and maintained by Mintt Studio.
Instafeed ‑ Instagram Feed has an average rating of 4.9 out of 5 stars with 1770 reviews from Shopify stores.
2. ReelUp‑Shoppable Videos+ Reels
![ReelUp‑Shoppable Videos+ Reels]()
![ReelUp‑Shoppable Videos+ Reels]()
Free plan available. Free trial available.
Transform the shopping experience with engaging shoppable videos seamlessly imported from popular platforms like TikTok and Instagram. This app allows for the effortless integration of visually captivating videos onto your store, enhancing product visibility and consumer engagement. Utilize a range of striking widgets to present your shoppable content, including captivating carousels, autoplay videos positioned strategically under the "add to cart" button, and immersive Instagram-style story displays. These features are designed to captivate visitors and encourage interaction without compromising your website’s loading speed. Expect an increase in customer engagement and conversion rates as viewers can easily access contextual videos, adding a dynamic layer to their shopping journey. Streamline your visual merchandising and watch your audience transform into loyal customers through the power of captivating video content.
ReelUp‑Shoppable Videos+ Reels is developed and maintained by ReelUp LTD..
ReelUp‑Shoppable Videos+ Reels has an average rating of 5 out of 5 stars with 247 reviews from Shopify stores.
3. Fontify: Google & Custom Fonts
![Fontify: Google & Custom Fonts]()
![Fontify: Google & Custom Fonts]()
Free plan available
Transform your store's aesthetic with unparalleled typography control. This app enables effortless integration of Google and custom fonts, allowing for unique character within your brand’s identity. Users can tailor font styles to specific sections, ensuring that each element on the page reflects your desired look and feel. Explore a diverse array of stunning fonts from an extensive Google font library, or seamlessly upload personal branded fonts to maintain consistency with existing marketing materials. This tool eliminates the inconvenience of tedious adjustments, streamlining the design process and enhancing professionalism in presentation. Craft a cohesive, visually appealing storefront that resonates with your audience and elevates their shopping experience. With intuitive functionality, take full grasp of typography settings and watch your brand’s visual narrative come to life.
Fontify: Google & Custom Fonts is developed and maintained by Nitro Apps.
Fontify: Google & Custom Fonts has an average rating of 4.9 out of 5 stars with 1195 reviews from Shopify stores.
4. InstaFeed+Story Instagram Feed
![InstaFeed+Story Instagram Feed]()
![InstaFeed+Story Instagram Feed]()
Free plan available
Utilizing visual storytelling can significantly influence customer engagement and conversion rates. This app seamlessly integrates Instagram Feeds, Stories, and Highlights into your online store, transforming your storefront into a vibrant showcase of authentic customer interactions and brand advocacy. By displaying real-time content, such as user-generated reviews and influencer endorsements, this tool enhances the social proof your brand needs to thrive in a competitive marketplace. Customization options are readily available, allowing merchants to align the feed's design with their unique branding without hassle. Connecting with customers on a more personal level through dynamic visual content fosters trust and encourages deeper connections. Embrace the opportunity to display compelling narratives directly from Instagram and create a more engaging shopping experience for visitors. Incorporate this solution and watch as it elevates the way your audience perceives not just your products, but your brand as a whole.
InstaFeed+Story Instagram Feed is developed and maintained by Adevole.
InstaFeed+Story Instagram Feed has an average rating of 4.7 out of 5 stars with 663 reviews from Shopify stores.
5. Instafeed ‑ Instagram Feed Pro
![InstaFeed+Story Instagram Feed]()
![InstaFeed+Story Instagram Feed]()
Free plan available. Free trial available.
Embrace a seamless integration that brings your vibrant social media presence directly to your online store. This application allows real-time updates from your Instagram account, ensuring the latest content is always displayed through visually appealing carousels and sliders. Showcase posts effortlessly, while simultaneously pulling in standout stories and highlights to engage and captivate visitors. This tool captures Instagram Reels, transforming static storefronts into lively showcases that reflect your brand's personality. The application is designed with user experience in mind, offering intuitive placement options for elements within any part of your site. By harnessing the power of social proof via visually rich Instagram content, it helps to create a captivating shopping experience that encourages customer interaction. Maximize visibility and keep your audience connected to your latest updates, all in a beautifully formatted interface that encourages exploration and enhances brand loyalty.
Instafeed ‑ Instagram Feed Pro is developed and maintained by Kortix LLC.
Instafeed ‑ Instagram Feed Pro has an average rating of 4.1 out of 5 stars with 24 reviews from Shopify stores.
We hope you found this guide on the top content marketing apps for Shopify useful.
Did we miss an app you think should be included in this guide, please let us know!
Top Shopify content marketing apps FAQ
Which content marketing apps do I need for my Shopify store?
You’ll want to take advantage of the many content marketing apps and integrations available to make your Shopify store
the best it can be. Every content marketing app highlighted in this article can help take your Shopify store to the next
level! With that said, if you can't find what you're looking for in this guide, we recommend checking our
comprehensive list of every Shopify
content marketing app!
What is the best content marketing app for Shopify?
The Shopify App Store is always adding new apps, but by analyzing merchant reviews, average ratings, estimated
install counts, pricing and other signals we've identified that Instafeed ‑ Instagram Feed is one of the top Shopify content marketing apps available for merchants in 2024.
With that said, it’s not always the best idea to just go for the most popular app or our recommendations.
Always look at how many Shopify stars the app has and what the reviews are saying about the app itself.
Where possible, we highly recommend testing apps you are considering by leveraging free trials
before commiting to any fixed monthly subscription costs.
Why do I need to install a Shopify content marketing app?
Whilst Shopify comes with a broad range of features and capabilities out of the box, many content marketing apps go
above and beyond what Shopify can provide. Every store has unique requirements and a diverse range of
apps are available to meet these needs.
How many content marketing apps are recommended for Shopify?
We recommend including atleast one content marketing app for your Shopify store if this type of app would be beneficial
for your store. There are a lot of free options out there and some great content marketing apps that will help you run your business as smoothly as possible.
Can I build my own custom content marketing app for Shopify?
The short answer is yes ofcourse! Shopify provides a lot of great documentation to build content marketing apps.
The longer answer is that you should weigh up the upfront time, resources and costs of building a custom
apps vs finding a content marketing app that handles the majority of your requirements for free or for a low
monthly fee.
Ofcourse if you can't find a suitable content marketing Shopify app to meet your needs then it's definitely worth
investigating what it would take to build the app of your dreams!
