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The best campaign management apps for Shopify in 2024

Written by
Adam Sturrock
Published on
May 7, 2024

No doubt, Shopify has positioned itself firmly as an eCommerce platform of choice for businesses, both budding and established. With its massive active user base, it echoes the wide acceptance and versatility offered. Bigger brands and nascent businesses alike find the scalability and ease of use foisted by this platform to be a deal-sealer.

Shopify shines in reducing operating costs while preserving the top-tier quality it provides. This is evident in the spectrum of free and paid resources to choose from. Even more, experts adept in navigating the Shopify ecosystem are easily available. These agencies form a valuable asset pool for businesses that would have otherwise taken on the significant task of building an extensive team internally.

The quantity of Shopify apps available can pose a challenge. Currently, over 7,000 apps are live on the Shopify App Store, making the process of picking the perfect one for your store daunting. Particularly, selecting the ideal campaign management app can potentially boost your business growth considerably. It is a decision that markedly affects the effective running and potential expansion of a Shopify store.

This guide has been meticulously put together, with an audience ranging from eCommerce neophytes to established Shopify businesses. You will find that the campaign management apps recommended will also prove significantly advantageous to medium to large enterprises seeking a cutting-edge over their competition.

Time to introduce our curated list of the best campaign management apps for Shopify in 2024!

#1 Shopify App Award

1. SmartrMail Email Marketing SMS

SmartrMail Email Marketing SMSSmartrMail Email Marketing SMSauto email and flow email automations including abandoned cartsSmartrMail Email Marketing SMSSmartrMail Email Marketing SMSauto email and flow email automations including abandoned carts

Free to install. Free trial available.

Elevate customer engagement effortlessly with an advanced solution designed for automated email and SMS marketing. This platform provides an extensive suite of high-conversion workflows, including welcome, abandoned cart, and back-in-stock notifications, ensuring customers receive timely and relevant communication. Choose from over 100 customizable newsletter and popup templates that cater to various marketing needs. Pre-built email series streamline campaign launches, while intuitive setup ensures a seamless start to your marketing journey. Expert support for migration from popular platforms like MailChimp and Klaviyo simplifies transitioning to a more effective system. Comprehensive analytics track performance, guiding data-driven decisions to refine marketing strategies. Designed specifically for Shopify merchants, this tool transforms tedious tasks into automated processes, allowing for increased focus on growing your business. Experience marketing at its best, transforming leads into loyal customers.

SmartrMail Email Marketing SMS is developed and maintained by SmartrMail.

SmartrMail Email Marketing SMS has an average rating of 4.8 out of 5 stars with 599 reviews from Shopify stores.

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#2 Shopify App Award

2. Carts Guru

Carts GuruCarts GuruFunnel pageCarts GuruCarts GuruFunnel page

Free to install. Additional charges may apply.

Multi-channel marketing efforts become seamless and effective, addressing customer behavior in real time through automated workflows. This application enables merchants to engage customers across various platforms, including email and SMS, ensuring a consistent and personalized shopping experience.

With tools designed to minimize cart abandonment, proactive re-engagement strategies are implemented, targeting previous customers to encourage conversions. Capture valuable visitor information effortlessly using adaptable funnels and widgets, growing the contact database for future marketing endeavors.

By fostering customer loyalty, existing shoppers are transformed into repeat buyers, establishing a solid foundation for ongoing revenue generation. Optimize marketing strategies and create a lasting impact on your store's growth trajectory.

Carts Guru is developed and maintained by Carts Guru.

Carts Guru has an average rating of 4.3 out of 5 stars with 117 reviews from Shopify stores.

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#3 Shopify App Award

3. Recomailer Personalized Emails

Recomailer Personalized EmailsRecomailer Personalized EmailsAutomate your marketing emails in 60 secondsRecomailer Personalized EmailsRecomailer Personalized EmailsAutomate your marketing emails in 60 seconds

Free plan available. Free trial available.

Leveraging existing customer relationships is key to sustained growth in e-commerce. This app automates the delivery of personalized marketing emails, tailored specifically to reflect the products previously purchased by each customer. Each communication features a clean and visually appealing design, ensuring optimal display across all devices.

Detailed reporting tools highlight additional sales opportunities while offering valuable insights into customer preferences and product performance. This data empowers merchants to make informed decisions and tailor their strategies effectively. Compliance with email marketing regulations ensures that only customers who have opted in will receive communications, maintaining a respectful relationship with your clientele. Unsubscribing remains a hassle-free process at any time.

Elevate customer engagement and drive repeat purchases with targeted email marketing perfectly aligned with past buying behavior.

Recomailer Personalized Emails is developed and maintained by Wordsense.

Recomailer Personalized Emails has an average rating of 5 out of 5 stars with 46 reviews from Shopify stores.

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4. BIK Instagram, Whatsapp, Email

BIK Instagram, Whatsapp, EmailBIK Instagram, Whatsapp, EmailSet up Instagram Automations & triggersBIK Instagram, Whatsapp, EmailBIK Instagram, Whatsapp, EmailSet up Instagram Automations & triggers

Free to install. Additional charges may apply.

Enhance engagement through seamless two-way communication tailored to pivotal revenue moments. This solution empowers merchants with the ability to activate conversational messaging during key interactions such as abandoned cart recovery and upselling opportunities. Allow customization of customer journeys that yield significantly improved recovery rates for abandoned carts. Adapt messaging strategies that align with over 30 revenue-generating scenarios, ensuring each interaction feels personal and timely. A dedicated growth strategist offers expert insights, helping you refine your approach and effectively navigate customer touchpoints. This fosters stronger connections with shoppers, turning fleeting visits into loyal patronage, ultimately enhancing average order value and conversion rates. Enable an auditory pulse on your store’s activities and redefine how you connect with customers, leading to richer, more profitable shopping experiences. Dive into the realm of personalized customer conversations and propel your success.

BIK Instagram, Whatsapp, Email is developed and maintained by Manifest AI.

BIK Instagram, Whatsapp, Email has an average rating of 4.8 out of 5 stars with 85 reviews from Shopify stores.

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5. Audiens: Increase Email Sales

BIK Instagram, Whatsapp, EmailAudiens: Increase Email SalesBIK Instagram, Whatsapp, EmailAudiens: Increase Email Sales

Unlock the potential of email marketing with effective customer segmentation and personalized messaging. This application allows merchants to effortlessly harness customer insights to tailor their marketing campaigns, ensuring that the right message reaches the right audience at the optimal time.

Utilize advanced analytics to track customer behavior and purchase patterns, facilitating data-driven decisions. Automate personalized email series based on user actions, enhancing engagement and increasing conversion rates.

Seamlessly integrate with existing e-commerce workflows, providing an intuitive interface that requires no technical expertise. Simplify subscriber management and streamline communication strategies to amplify customer loyalty and retention.

With robust support and ongoing updates, this email marketing solution remains at the forefront of e-commerce trends, empowering merchants to cultivate lasting relationships with their customers.

Audiens: Increase Email Sales is developed and maintained by Audiens.

Audiens: Increase Email Sales has an average rating of 4.4 out of 5 stars with 10 reviews from Shopify stores.

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We hope you found this guide on the top campaign management apps for Shopify useful.

Did we miss an app you think should be included in this guide, please let us know!

Top Shopify campaign management apps FAQ

Which campaign management apps do I need for my Shopify store?

You’ll want to take advantage of the many campaign management apps and integrations available to make your Shopify store the best it can be. Every campaign management app highlighted in this article can help take your Shopify store to the next level! With that said, if you can't find what you're looking for in this guide, we recommend checking our comprehensive list of every Shopify campaign management app!

What is the best campaign management app for Shopify?

The Shopify App Store is always adding new apps, but by analyzing merchant reviews, average ratings, estimated install counts, pricing and other signals we've identified that SmartrMail Email Marketing SMS is one of the top Shopify campaign management apps available for merchants in 2024.

With that said, it’s not always the best idea to just go for the most popular app or our recommendations. Always look at how many Shopify stars the app has and what the reviews are saying about the app itself. Where possible, we highly recommend testing apps you are considering by leveraging free trials before commiting to any fixed monthly subscription costs.

Why do I need to install a Shopify campaign management app?

Whilst Shopify comes with a broad range of features and capabilities out of the box, many campaign management apps go above and beyond what Shopify can provide. Every store has unique requirements and a diverse range of apps are available to meet these needs.

How many campaign management apps are recommended for Shopify?

We recommend including atleast one campaign management app for your Shopify store if this type of app would be beneficial for your store. There are a lot of free options out there and some great campaign management apps that will help you run your business as smoothly as possible.

Can I build my own custom campaign management app for Shopify?

The short answer is yes ofcourse! Shopify provides a lot of great documentation to build campaign management apps.

The longer answer is that you should weigh up the upfront time, resources and costs of building a custom apps vs finding a campaign management app that handles the majority of your requirements for free or for a low monthly fee.

Ofcourse if you can't find a suitable campaign management Shopify app to meet your needs then it's definitely worth investigating what it would take to build the app of your dreams!

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