The best analytics apps for Shopify in 2024

Written by

Adam Sturrock

Published on

May 19, 2024

In today's data-driven world, your Shopify store's ability to compete and thrive in the market lies significantly in how well you harness and interpret actionable analytics. As of 2024, the online retail giant Shopify, which commands a significant 20% of the global eCommerce market with over 2 million active stores, boasts a broad range of analytics apps geared towards optimizing business growth and operations.

These analytics applications are specifically designed for small, medium, and large businesses, enabling them to make the most out of the wealth of data that flows into their stores. Through these cutting-edge tools, Shopify merchants can glean invaluable insights, identify key trends, review customer behavior, and make informed decisions that will ultimately enhance their store's functionality, profitability, and efficiency.

However, with a current offering exceeding 7,000 apps, choosing the right analytics apps for your Shopify store can seem overwhelming. The kind of analytics apps you deploy will significantly influence your store's management, growth strategies, and overall success. Therefore, the selection process is not only crucial but can also become complex without adequate guidance.

In this guide, we are primarily focused on presenting you with the top-performing analytics apps for Shopify in 2024, helping to navigate this vast and ever-evolving landscape. These analytics apps have been hand-picked based on their functionality, efficiency, ease of use, scalability, and adaptability, making them an excellent fit for shops of all sizes, including those looking to surpass their competition.

Without further ado, let's delve into the best Shopify analytics apps for 2024 to supercharge your strategic decision-making process.

1. Facebook Pixel & API ‑ Pixelio

Facebook Pixel ad manager business account dashboard multiple

$14.99/month. Free trial available.

Optimize advertising effectiveness effortlessly with a powerful tool designed for comprehensive tracking. This application provides seamless integration of multiple Facebook pixels, enabling precise synchronization and event tracking without the need for coding expertise. With automated pixel code installation, users gain access to actionable insights from all relevant Facebook and Instagram interactions. Capturing a wealth of pixel events facilitates improved optimization strategies, aligning marketing efforts with user behaviors and maximizing conversion opportunities. The robust backend event tracking ensures that no sale slips through the cracks, even transactions occurring outside the Shopify platform. Compatibility with all Shopify themes empowers merchants to utilize advanced tracking capabilities, ultimately leading to more informed decision-making and enhanced advertising performance.

Convert data into actionable insights with confidence and unlock the potential of targeted advertising.

Facebook Pixel & API ‑ Pixelio is developed and maintained by Royal Apps.

Facebook Pixel & API ‑ Pixelio has an average rating of 5 out of 5 stars with 187 reviews from Shopify stores.

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2. Stape Server GTM

Price: Free

Efficiently tracking user interactions and conversions can greatly enhance insight into performance and strategy. This application simplifies the integration of a web GTM snippet across all website pages, allowing for seamless and comprehensive user analytics. Leveraging advanced server-side tagging technology, it ensures tracking precision that is less vulnerable to third-party disruptions. Key features include an extended cookie lifetime and robust script resistance, which collectively bolster the reliability of data collection. Secure transmission of information is guaranteed through dedicated server endpoints, providing peace of mind regarding data integrity. By implementing this technology, merchants can gain a deeper understanding of customer behavior while optimizing marketing efforts and enhancing ROI. Streamlining analytics has never been more accessible, putting crucial insights directly into the hands of Shopify merchants aiming for refined data management and tracking efficiency.

Stape Server GTM is developed and maintained by Stape.

Stape Server GTM has an average rating of 4.8 out of 5 stars with 13 reviews from Shopify stores.

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3. Xporter Data Export & Reports

From $7/month. Free trial available.

Unleash the potential of Shopify's treasure trove of data with tailored reports and seamless data file exports. Create customizable reports that empower businesses by offering control over formatting, filters, and calculations across various data points including metafields, line item properties, transactions, and payouts. Streamlined data management becomes hassle-free, as essential information can be automatically dispatched to systems, vendors, warehouses, and staff via email or SFTP. For those who prefer added security, data can be securely stored within the application itself. With a dedicated support team available through phone, email, or chat, any adjustments needed to align with your specific reporting requirements are just a contact away. Optimize decision-making with precise insights derived from your data, ensuring that your operations run smoothly and efficiently.

Xporter Data Export & Reports is developed and maintained by Modd Apps Inc..

Xporter Data Export & Reports has an average rating of 5 out of 5 stars with 392 reviews from Shopify stores.

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4. ReplayPRO: Analytics & Replays

Track key points in the customer journey, including purchases an

From $4.95/month. Free trial available.

Analyzing customer behavior can reveal the hidden obstacles that hinder sales performance. This app provides a powerful toolset for tracking user sessions, allowing store owners to watch their customers navigate the site in real-time. With the ability to filter sessions by country, traffic source, and specific error occurrences, merchants gain insights that pinpoint areas needing attention.

No coding skills are required for installation, making it accessible for all users. By unraveling the customer journey, the app helps retailers clarify what is resonating with shoppers and what could be improved. Join the ranks of numerous successful brands that leverage these capabilities to fine-tune their online presence, enhance customer satisfaction, and ultimately drive sales growth.

Unlock a clearer view of customer interactions and transform insights into actionable strategies for a more rewarding shopping experience.

ReplayPRO: Analytics & Replays is developed and maintained by Shopter.Tech.

ReplayPRO: Analytics & Replays has an average rating of 4.7 out of 5 stars with 12 reviews from Shopify stores.

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5. Connectif

Free plan available

Transform customer engagement with a powerful tool that utilizes extensive data analytics to decipher and anticipate shopping behaviors in real-time. This app offers a seamless integration of various marketing functions within a single omnichannel platform, making it easier than ever to tailor interactions to individual customer preferences.

Leverage artificial intelligence to automate responses and deliver hyper-personalized shopping experiences that drive conversions. Create and manage bulk email campaigns, craft intuitive landing pages, and engage customers through forms, surveys, and A/B/X testing strategies. Expand your reach with SMS and push notifications, ensuring no customer is left behind.

Effortlessly align all marketing efforts while maximizing customer satisfaction and loyalty. A streamlined approach simplifies the complexities of online retail, enabling merchants to enhance brand connections and increase sales through targeted strategies.

Connectif is developed and maintained by Connectif Artificial Intelligence, S.L. B05509641.

Connectif has an average rating of 5 out of 5 stars with 3 reviews from Shopify stores.

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We hope you found this guide on the top analytics apps for Shopify useful.

Did we miss an app you think should be included in this guide, please let us know!

Top Shopify analytics apps FAQ

Which analytics apps do I need for my Shopify store?

You’ll want to take advantage of the many analytics apps and integrations available to make your Shopify store the best it can be. Every analytics app highlighted in this article can help take your Shopify store to the next level! With that said, if you can't find what you're looking for in this guide, we recommend checking our comprehensive list of every Shopify analytics app!

What is the best analytics app for Shopify?

The Shopify App Store is always adding new apps, but by analyzing merchant reviews, average ratings, estimated install counts, pricing and other signals we've identified that Facebook Pixel & API ‑ Pixelio is one of the top Shopify analytics apps available for merchants in 2024.

With that said, it’s not always the best idea to just go for the most popular app or our recommendations. Always look at how many Shopify stars the app has and what the reviews are saying about the app itself. Where possible, we highly recommend testing apps you are considering by leveraging free trials before commiting to any fixed monthly subscription costs.

Why do I need to install a Shopify analytics app?

Whilst Shopify comes with a broad range of features and capabilities out of the box, many analytics apps go above and beyond what Shopify can provide. Every store has unique requirements and a diverse range of apps are available to meet these needs.

How many analytics apps are recommended for Shopify?

We recommend including atleast one analytics app for your Shopify store if this type of app would be beneficial for your store. There are a lot of free options out there and some great analytics apps that will help you run your business as smoothly as possible.

Can I build my own custom analytics app for Shopify?

The short answer is yes ofcourse! Shopify provides a lot of great documentation to build analytics apps.

The longer answer is that you should weigh up the upfront time, resources and costs of building a custom apps vs finding a analytics app that handles the majority of your requirements for free or for a low monthly fee.

Ofcourse if you can't find a suitable analytics Shopify app to meet your needs then it's definitely worth investigating what it would take to build the app of your dreams!