Varos

Understanding the competitive landscape is crucial for any growing brand. This app provides real-time benchmarks for key digital marketing and growth metrics, allowing merchants to gain precise insights into performance. By examining critical metrics such as Customer Acquisition Cost (CAC), repeat purchase rates, Cost Per Mille (CPMs), and abandoned checkout rates, brands can paint a clearer picture of their standing in the market.

The functionality extends beyond mere evaluation; merchants can compare themselves to similarly positioned companies based on sub-verticals, advertising spend, and Average Order Values (AOVs). This comparative analysis unveils under-performing areas, empowering brands to make informed strategic decisions and optimize their marketing initiatives effectively, ensuring that every marketing dollar serves its purpose.