Last Updated:
November 12, 2024

Boost Revenue and Retain Customers with Engaging Physical Postcards

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Transform the standard approach to customer retention with tangible, personalized postcards that resonate long after the sale. This app harnesses the power of physical marketing, sending beautifully crafted thank-you cards to customers who make qualifying purchases, enhancing their shopping experience.

By leveraging automatic discount offers, recipients are encouraged to return, boosting their lifetime value and generating profitable repeat transactions. Special features such as customizable expiration dates add a sense of urgency to their limited-time offers, prompting quicker decisions.

The advanced targeting options ensure marketing efforts are directed towards the most promising customers, making every postcard count. A comprehensive dashboard allows tracking of revenue generated and return on ad spend, providing clear insights into the impact of marketing strategies. Engage customers in a meaningful way that builds loyalty and drives sales.

Features

Raise the lifetime value of each customer by surprising them with REAL postcards
Delight your customers with a unique something they can touch and hold
Use automatically generated expiration dates to increase urgency
Hone in on the right customers at the right time with advanced targeting
Track revenue and return on ad spend inside the dashboard

Benefits

Increase customer loyalty and revenue by automatically sending personalized postcards with discounts to high-spending customers
Automate customer engagement, saving time and allowing you to focus on other aspects of your business
Transform new customers into loyal repeat buyers, boosting sales and maximizing profits

About the Vendor

Touchcard
Craigmuir Chambers, Road Town, Tortola, VG1110, VG
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Craigmuir Chambers, Road Town, Tortola, VG1110, VG Map

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Pricing

Free to install. Additional charges may apply.
We have detected the following pricing bands for this app are as follows:
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Maximum Price:
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0.00
All charges are billed in USD. Recurring and usage-based charges are billed every 30 days. Pricing may differ to that listed above, please check the link below for accurate and up to date pricing details.
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Owlfred Review

Hoot hoot! Let's dive into the jazzy world of Touchcard’s Postcard Marketing. This Shopify app stands out by offering a trendy blend of digital and traditional marketing tactics. It helps increase your store's earnings and creates an element of surprise for your customers through automated real postcards. These are not your average e-cards, my feathered friends; they're tangible postcards mailed directly to your customers, boosting their connection with your brand. One shopper, Joe, was wooed into making a repeat purchase thanks to a thoughtful 15% off postcard. Think about the extra revenue just waiting to be tapped into! Plus, with advanced targeting and automatically generated expiration dates to increase urgency, this app understands the subtleties of the marketing world. With a whopping 4.7 rating from 36 reviews, its effectiveness shines through. Despite being a backend app (hence the 0 install count), the features like tracking revenue and return on ad spend right from the dashboard make it super appealing. In short, it's free, it's smart, and in this wise owl's opinion, it's a keeper for your Shopify store's offline marketing efforts.

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Frequently Asked Questions

What is Postcard Marketing?
Postcard marketing is a direct mail advertising strategy where businesses use postcards to promote their products, services, or special offers to their target audience.
Why use postcards for marketing?
Postcards are used for marketing because they are easy to design, cost-effective, and tangible. Their versatility allows them to be used for various marketing purposes, including product launches and special promotions.
How effective is postcard marketing?
The effectiveness of postcard marketing largely depends on the quality of the mailing list, the design of the postcard, and the offer. It allows businesses to reach a targeted audience with a personalized message, which often leads to a higher response rate compared to other marketing channels.
How can the 'Postcard Marketing – Touchcard' app improve my Shopify store's marketing?
The 'Postcard Marketing – Touchcard' app allows Shopify store owners to design and send postcard promotions directly to their customers. With its user-friendly interface and variety of customizable features, it's a great tool for adding a personal touch to offline marketing strategies.

Shopify App Comparison: Postcard Marketing ‑ Touchcard vs PostPilot Postcard Marketing - which is better?

When comparing the capabilities of both the Postcard Marketing - Touchcard app and the PostPilot Postcard Marketing app, we found that they both excel in the realm of postcard marketing. However, there are some key differences that set them apart. The Touchcard app leverages the art of personalized postcards to transform one-time buyers into loyal return customers. It automatically sends out thank you postcards with personalized discounts to high-spending customers, increasing customer loyalty and driving up revenue. Additionally, it takes care of the time-consuming process of ongoing customer engagement, allowing you to focus on other aspects of your business. Overall, the Touchcard app captures the essence of thoughtful customer relations while maximizing profits.

On the other hand, the PostPilot Postcard Marketing app offers a comprehensive direct mail marketing solution. It goes beyond postcards and provides an array of functionalities, from producing lookalike prospects to recapturing abandoned carts. It allows for both one-off campaigns and automated triggers, providing a hyper-efficient and speedy service. With its interactive dashboard, you can track real-time results and monitor campaign performance, ensuring your marketing efforts have a distinct edge. The app also offers high-quality, fast, and cost-effective printing done in-house, eliminating the need for contracts or commitments. Overall, the PostPilot app is a powerful tool for maximizing advertising outcomes and uncovering new avenues for business growth.

While both apps offer valuable postcard marketing capabilities, we highly recommend the Touchcard app for its focus on personalized customer engagement and loyalty. The surprise element of physical postcards combined with personalized discounts is a great way to encourage repeat orders and boost sales. The automation of customer engagement also saves you time and allows you to focus on other aspects of your business. In contrast, the PostPilot app offers a broader range of marketing functionalities, making it a versatile tool for maximizing advertising outcomes. However, if your priority is strengthening customer loyalty and increasing revenue, the Touchcard app is the clear choice.

Attribute
Postcard Marketing ‑ Touchcard Shopify AppPostcard Marketing ‑ Touchcard
PostPilot Postcard Marketing Shopify AppPostPilot Postcard Marketing
Average Rating 4.7 out of 5 5 out of 5
Number of Reviews 36 107
Estimated Installs 0 346
Min Price $0.00 $0.00
Max Price $0.00 $0.00
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