Managing search queries effectively can significantly enhance the customer journey. This solution allows store owners to identify unfulfilled search terms and implement intelligent redirects, ensuring prospective buyers find what they're looking for. By continuously tracking search phrases that yield no results, it empowers merchants to redirect customers to the most relevant alternative pages. For instance, if the term "dress" generates no results but many dresses are available as gowns, this tool enables seamless navigation to the appropriate collection, minimizing frustration and retaining potential sales. This functionality not only improves user experience but also helps in capturing the attention of visitors by presenting them with alternatives they might not have considered. With its straightforward interface, managing redirects becomes a hassle-free task, allowing sellers to maintain their focus on growth while optimizing search relevance.