We've compared the capabilities of both Optimizely by Impress and Propel Upsell & Cross-sell, and it's clear that they offer different functionalities to enhance your Shopify store's performance. Optimizely specializes in A/B testing, allowing you to easily create tests in under 3 minutes using an intuitive interface. With its robust statistical system, you can make data-driven decisions and achieve statistical significance, optimizing your online store's strategies. The app also offers built-in conversion events to increase cart conversion and boost revenue. Overall, Optimizely empowers you to maximize your online store's potential and profitability with actionable insights.
On the other hand, Propel Upsell & Cross-sell focuses on offering superior purchasing experiences by harnessing the power of upselling and cross-selling. The app seamlessly integrates with most themes, requiring no installation or coding. It enables you to offer a variety of upsells, such as BOGO and buy one get 50% off, to increase your average order value. With precise targeting based on product page, cart value, and items in the cart, you can recommend the right products to the right customers at the right time, inspiring loyalty and driving more sales. Propel Upsell & Cross-sell delivers personalized suggestions, enhancing the shopping experience and significantly increasing your revenue.
Based on your specific goals and requirements, we would recommend using either Optimizely or Propel Upsell & Cross-sell. Optimizely is ideal for merchants who are focused on A/B testing, data-driven decision-making, and increasing cart conversion. Propel Upsell & Cross-sell, on the other hand, is perfect for those looking to improve their average order value and provide personalized upselling offers to enhance the overall shopping experience. Both apps have unique strengths and will undoubtedly contribute to the success of your online store.