We've had the opportunity to explore Duel, an advocate marketing app, and Recomatic, a related products app, and there are clear differences between the two. Duel offers a comprehensive platform for building both social commerce advocacy programs and customer loyalty advocacy programs. With its two-pronged approach, Duel targets both customer acquisition and retention, allowing brands to transform casual purchasers into loyal brand advocates. This app also provides interactive, gamified challenges and a whitelabelled Advocate Portal, making it engaging for advocates and easy for brands to manage their relationships. With all of its advocacy tools in one platform, Duel helps brands increase their credibility and accelerate revenue.
In contrast, Recomatic focuses on enhancing the online retail experience by strategically displaying tailored related products. By using sales data and product attributes, this app ensures that the related product suggestions are relevant and impactful. Recomatic offers detailed conversion tracking, allowing businesses to continuously assess their sales impact. What sets this app apart is its customization feature, which enables businesses to tailor the related product displays to their specific needs. With seamless integration with various apps, Recomatic enhances the customer shopping experience and encourages more purchases. Overall, Recomatic is a valuable tool for increasing sales and satisfying customers.
Based on our evaluation, we recommend Duel for brands looking to strengthen their advocate marketing efforts and increase brand credibility. With its two-pronged approach and comprehensive advocacy tools, Duel offers a robust platform for acquiring new customers and nurturing loyal advocates. On the other hand, if you're focused on enhancing product discoverability and increasing sales, Recomatic is the app for you. Its strategic display of tailored related products, customization options, and conversion tracking make it a valuable asset for any online retail business. Both apps offer unique capabilities and benefits, so choose the one that aligns best with your specific goals and needs.