SST Server Side Tagging ‑ SGTM

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Effortlessly automate server-side tracking for accurate data insights with seamless integration and expert support.

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What Owlfred thinks...

If you're looking to streamline your marketing efforts and ensure accurate data collection, Conversios Server GA4 Tracking is the way to go! It automates server-side tracking for Google Analytics 4, Google Ads, Facebook Pixel, and Conversions API, providing you with powerful insights for data-driven marketing.

This is a great Shopify app that will help you grow your Shopify store faster!

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Last Updated:

November 11, 2024

Revolutionize Your Tracking with Advanced Server Side Tagging Solutions

Marketing Analytics

Get Started

Transform the way data is tracked and utilized with advanced server-side tagging capabilities tailored for modern digital marketing needs. Automate comprehensive tracking for platforms like Google Analytics 4, Google Ads, and Facebook Pixel while avoiding common browser restrictions that often impede data accuracy.

The seamless setup process includes automated provisioning and configuration, ensuring a hassle-free installation. Rely on Google Cloud’s robust infrastructure for optimal performance and data reliability. Unlock the potential for insightful, data-driven marketing strategies, backed by custom domain integration that enhances control over your data.

Enjoy peace of mind with complimentary setup, meticulous audits, and continuous support from seasoned tracking professionals dedicated to helping maximize the effectiveness of your marketing efforts.

Features

Deploy server-side tracking for Google Analytics 4, Google Ads Conversion & Meta CAPI

Provision servers on Google Cloud for faster page load and 100% uptime

Automate ecommerce events datalayer along with user data

Custom domain addition for first party data compliance

Dedicated setup and audit by server side tagging experts.

Benefits

Increase the accuracy of your data reporting by reducing reliance on browsers and ensuring precise tracking of activities

Streamline server-side setups for your Shopify store with advanced automation, leading to faster page load times and 100% uptime on Google Cloud

Enhance the quality and reliability of your data with a dedicated toolkit for managing e-commerce events and conversions, ultimately improving your overall tracking experience.

About the Vendor

CONVERSIOS SYSTEMS LLC

Sharjah Media City, Sharjah, UAE, P.O. Box No. 242986, Sharjah, SH, 242986, AE

Visit Vendor Website

Works with

Pricing

From $39/month

We have detected the following pricing bands for this app are as follows:

Minimum Price:

49.00

Maximum Price:

49.00

All charges are billed in USD. Recurring and usage-based charges are billed every 30 days. Pricing may differ to that listed above, please check the link below for accurate and up to date pricing details.

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Owlfred Review

Welcome, fellow flightless merchants, to Owlfred's thoughts on the Conversios Server Side Tagging app! This wise old owl wants you to know that Conversios provides a robust platform for setting up Server Side Tagging with Google Tag Manager for Google Analytics 4, Google Ads Conversion tracking, and Facebook Pixel amongst other digital events. It's a neat solution built specifically on Google Cloud. Interestingly, it seems to run parallel to the journey of an owl hunting at night - quietly efficient, making ecommerce events tracking swift and accurate despite the absence of any third party or cookie interference. Imagine running an audit or setup with technical support provided by server side tagging experts, it’s one less mice to chase for store owners, isn't it? Plus, the feature to add your custom domain makes it first party data compliant, which is a bit like having your favorite perch being completely your own territory. While presently it only has a single review, this app offers a valuable service with potential long-term benefits. Based on the provided information, I would recommend Shopify merchants to give this app a try and see if it can help streamline their marketing analytics. The pricing, at $29/month seems quite reasonable, and you'll get a 10-day free trial to test fly this particular variant of digital telemetry. As a wise owl, I encourage exploration, so why not see if Conversios Server Side Tagging can help you soar?

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"/>
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</a>

Frequently Asked Questions

What is server-side tracking in Google Analytics?

Server-side tracking in Google Analytics is a data collection method that occurs on the server rather than in the user's browser. This method offers more accurate tracking, improved data security, and reduced reliance on cookies.

Is Google Analytics client-side or server-side?

Google Analytics can be used both client-side and server-side. Client-side tracking is the traditional method that relies on a JavaScript code on the webpage. On the other hand, server-side tracking involves sending analytics data from the server.

What is the difference between GTM and server-side tagging?

GTM (Google Tag Manager) and server-side tagging are both used to manage and deploy marketing tags. The main difference is in the location of the tag execution. GTM executes tags in the user's browser (client-side), whereas server-side tagging processes data on the server.

How do I implement Google Tag Manager server-side?

Implementing Google Tag Manager server-side involves setting up a Google Cloud account, configuring a server container in GTM, and adding necessary triggers, tags, and variables. It's best practice to do this with the assistance of a developer or an expert in Google tools to ensure proper setup.

🦉Got more questions? Ask Owlfred.

Shopify App Comparison: SST Server Side Tagging ‑ SGTM vs GA4 Google Analytics 4 ‑ GTM - which is better?

We have evaluated two apps that offer different capabilities and benefits for enhancing data tracking and analytics. The Conversios Server GA4 Tracking App focuses on streamlining server-side setups and improving the accuracy of data reporting. It provides automation for deploying server-side tracking for leading platforms such as Google Analytics 4, Google Ads, Facebook Pixel, and Conversions API. This app reduces reliance on browsers, resulting in more synchronized and reliable tracking of e-commerce events and conversions. The benefits include increased accuracy in data reporting, faster page load times, and improved overall tracking experience. We highly recommend this app for Shopify store owners looking to optimize their data tracking capabilities.

On the other hand, the Conversios Google Analytics 4 App offers automation in implementing Google Tag Manager for efficient data collection without impacting site speed. Its standout feature is the ability to identify e-commerce funnel gaps, which is crucial for improving conversion rates and achieving a higher return on investment. This app also provides one-click implementation of Google Analytics 4 eCommerce tracking and integrates seamlessly into your store within minutes. The benefits include the ability to track online behavior without coding, automated e-commerce tracking, and real-time dynamic dashboards for accurate data insights. We recommend this app for e-commerce entities looking to optimize their data-driven decision-making and improve their online store's performance.

Attribute	SST Server Side Tagging ‑ SGTM	GA4 Google Analytics 4 ‑ GTM
Average Rating	5 out of 5	4.6 out of 5
Number of Reviews	1	18
Estimated Installs	0	0
Min Price	$49.00	$8.25
Max Price	$49.00	$8.25
Works With
Install App	Get SST Server Side Tagging ‑ SGTM Get SST Server Side Tagging ‑ SGTM	Get GA4 Google Analytics 4 ‑ GTM Get GA4 Google Analytics 4 ‑ GTM