Cohorts ‑ customer groups

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Effortlessly segment customers and send tailored messages based on purchasing behavior and location.

What Owlfred thinks...

With Cohorts - customer groups, you can easily create customer segments and auto-tag customers based on their purchases, location, and behavior, allowing you to tailor messages for more effective communication.

This is a great Shopify app that will help you grow your Shopify store faster!

How does this app compare?

Our team of resident Shopify nerds have reviewed 1000s of Shopify apps to help you make the best decision. Compare the top apps against your need below.
Last Updated:
December 10, 2024

Effortlessly Segment Customers for Targeted Marketing Success

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Segmenting a diverse customer base into relevant groups is crucial as a business expands. This tool simplifies the process by enabling merchants to effortlessly create tailored customer segments based on purchase history, geographical location, and behavior patterns. With the ability to target specific demographics, personalized messages can be dispatched to distinct groups, enhancing engagement and fostering stronger customer relations. Whether it's announcing a new product launch, offering exclusive promotions, or delivering personalized recommendations, communication becomes significantly more efficient and impactful. Built with user-friendliness in mind, the streamlined interface ensures that merchants can manage their customer groups with ease. Optimizing interactions and driving loyalty has never been simpler, empowering businesses to understand their customers on a deeper level while amplifying marketing efforts through effective targeting. Unleash the potential of personalized marketing and cultivate meaningful connections with every customer interaction.

Features

Auto-tag customers based on items previously purchased
Auto-tag customers based on specific discount codes used
Auto-tag customers based on country, region, or zip code
Auto-tag customers based on loyalty metrics such as total amount spent
Auto-tag customers based on order tags

Benefits

Increase customer engagement and loyalty by auto-tagging customers based on their previous purchases, discount codes used, geographic location, and loyalty metrics.
Leverage advanced analytics and insights to gain a deeper understanding of your customer base, leading to more targeted marketing and product development strategies.
Save time and effort by streamlining customer communication and fostering personalized interactions with distinct consumer subgroups, ultimately maximizing the value extracted from each customer interaction.

About the Vendor

Mercantile Apps
PO Box 100612, Denver, CO, 80210, US
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PO Box 100612, Denver, CO, 80210, US Map

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Pricing

Free plan available
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Maximum Price:
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7.95
All charges are billed in USD. Recurring and usage-based charges are billed every 30 days. Pricing may differ to that listed above, please check the link below for accurate and up to date pricing details.
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Owlfred Review

The Cohorts ‑ customer groups app by Mercantile Apps is a critical tool for Shopify merchants looking to level up their marketing and sales analytics. With a focus on customer segmentation and auto-tagging, this app helps businesses cater to their growing customer bases effectively and efficiently. It has a whopping perfect average rating of 5 with a couple of reviews applauding its innovative features. Features like auto-tagging customers based on items bought, discount codes used, geographical location, loyalty, and order tags make this app a must-have. Even better, it's entirely cost-effective with a free plan available and maximum price only reaching $7.95. Although we can't track the installs due to its backend nature, the dynamic segmentation capabilities of this app make it an excellent asset for any Shopify store. The owl's verdict? I absolutely recommend the Cohorts app for merchants looking to better understand and target their customers.

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Frequently Asked Questions

What is a customer segment in Shopify?
A customer segment in Shopify refers to a specific group of customers who share similar characteristics such as behavior, demographics, geography, or product usage. They are created for targeted marketing and sales strategies.
How does the 'Cohorts - customer groups' app help in customer segmentation?
The 'Cohorts - customer groups' app allows Shopify merchants to create and manage customer groups based on various criteria. This enables more personalized marketing and sales approaches that better match customer preferences and behaviors.
What can be an example of a segmented customer in Shopify?
An example of a segmented customer in Shopify might be a group of customers who have made a purchase in the last 30 days. This group could be targeted with specific promotions or rewards to inspire loyalty and repeat business.
Why is customer segmentation important for my Shopify store?
Customer segmentation is crucial for your Shopify store as it allows you to deliver more personalized experiences, which can increase customer engagement, boost sales, and improve customer loyalty.

Shopify App Comparison: Cohorts ‑ customer groups vs Admetrics Data Studio - which is better?

When comparing Cohorts ‑ customer groups and Admetrics Data Studio, it's clear that both apps offer powerful capabilities for businesses looking to enhance their marketing strategies. Cohorts ‑ customer groups excels in customer relationship management, with its ability to intelligently categorize customers into distinct groups based on factors like previous purchases and geographic location. This segmentation capability allows for more personalized and targeted communication, ultimately leading to increased customer engagement and loyalty. Additionally, the advanced analytics and insights provided by Cohorts ‑ customer groups can inform more targeted marketing and product development strategies, maximizing the value extracted from each customer interaction.

On the other hand, Admetrics Data Studio stands out with its intelligent marketing analytics platform. This app consolidates paid and organic traffic data from various sources, offering AI-driven insights to improve ad performance. With the ability to attribute sales to the correct channels and access an array of 100 metrics, businesses can make data-led decisions that significantly impact overall business growth. The integrated statistics engine of Admetrics Data Studio also allows for testing creatives, audiences, and campaigns across multiple channels, enhancing the effectiveness of marketing campaigns and improving conversions.

Overall, both Cohorts ‑ customer groups and Admetrics Data Studio provide unique and valuable capabilities for businesses. Depending on your specific needs and goals, one app may be more suitable than the other. We recommend considering your priorities and objectives to determine which app aligns best with your marketing strategies.

Attribute
Cohorts ‑ customer groups Shopify AppCohorts ‑ customer groups
Admetrics Data Studio Shopify AppAdmetrics Data Studio
Average Rating 5 out of 5 5 out of 5
Number of Reviews 2 17
Estimated Installs 0 178
Min Price $0.00 $129.00
Max Price $7.95 $899.00
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